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A ‘Laughter Spot’ for the Ladies : “When my knees turn to Jello”

by on April 29, 2017

A girl quickly punches a number into her phone and waits until she hears the other line pick up.

"Becky, I don't know what to do, I really don't. I love him so much and I don't think he thinks of me that way. I mean, whenever I see him or think of him, I can't help it; this smile comes across my face. Sometimes he sees me smiling and smiles back. That's when my knees turn to Jello and I get butterflies in my stomach.

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Women for Women : Natural hair care line Shea Moisture apologises after ‘hair hate’ ad mishap

by on April 27, 2017

Natural hair care line Shea Moisture has been a staple for many black women throughout the years. But last Thursday, a new video from the company surfaced, which had many wondering who exactly their target audience really is.

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A new campaign for the early detection of breast cancer and against censorship.

by on April 20, 2017

MACMA present its new campaign: “Everybody Loves Boobs”, created by DAVID and produced by LANDIA

The agency creatively led by Ferioli and Cubría, present a new campaign for the early detection of breast cancer and against censorship. After the successful campaign “#ManBoobs4Boobs”, which in 2016 explained how to self-exam and observe breasts for signs of cancer featuring a male model to avoid censorship on social media, the Breast Cancer Help Movement (MACMA) introduces a new initiative created by Buenos Aires based agency, David.

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Women for Women : “Secrets to holding a successful business meeting”

Women for Women : “Secrets to holding a successful business meeting”

by on April 17, 2017

Okay, so you’ve started your business and it’s actually gone reasonably well, so far. There have been no major problems, a few hiccups here and there, but you’ve managed to cement your startup into the market and it’s performed well.

However, there will come a time when the nature of the business world will force it to grow to a new level, and you will have to do things that you’ve probably never done before in order to facilitate this growth. [more…]

Mush unveils new Outdoor campaign in London  ..  VCCP Media

Mush unveils new Outdoor campaign in London .. VCCP Media

by on February 27, 2017

Following the successful launch and fundraising of mum’s app Mush (www.letsmush.com), the company unveiled it’s new outdoor advertising this month to support its Facebook and Google activity.

VCCP Media were appointed to run the media planning and buying and conceived the cut-through campaign.

The London-wide activity consists of highly visible 6 sheets in key areas where new mums mingle. [more…]

Research : How reviews influence women’s shopping decisions (Infographic)

by on February 7, 2017

Product reviews and testimonials are so important today that companies pay people to review their products or service. It’s a good idea too, as it turns out 68 percent of women say they rely on reviews when making purchasing decisions.

In a recent study, product reviews company Influenster surveyed 11,255 women of all ages to uncover what influences their shopping decisions, and reviews topped the list. [more…]

Women for Women : What new products have you recommended to your mum friends? / Talk to Mums

by on January 26, 2017

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Women for Women.. Theresa May prepared to use first Trump summit to tackle sexism

by on January 22, 2017

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Kate Moss to launch ‘Selected by Kate Moss’ with Nikkie

Kate Moss to launch ‘Selected by Kate Moss’ with Nikkie

by on January 20, 2017

There seems to be little slowing down supermodel Kate Moss from creating her own empire. After spending decades posing in front of the camera, Moss has begun working behind the camera as well, collaborating with high street fashion chain Topshop and cosmetics brand Rimmel on signature collections, before launching her own talent agency last year. [more…]

Women for Women : Sneaky tricks to make shop bought Christmas food taste like it’s homemade

by on December 22, 2016

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