InMobi Native Ads Platform Powers Monetization Of World’s Leading Social and Messaging Apps
Native Ads Drive Upto 5x Higher Monetization For Publishers
InMobi, the world’s most powerful mobile advertising platform, is quietly powering the Publishers monetizing with InMobi have seen up to 5x increase in monetization. Social and messaging apps are among the fastest growing categories on app stores.
Most apps in this category are extremely specialized – Publishers monetizing with InMobi have seen up to 5x increase in monetization., sharing common interests like superheroes or comics.
St Ives Group, the international marketing services business, today announced the acquisition of Chicago-based consultancy Solstice Mobile, a mobile-first digital product design and engineering firm.
The acquisition is a continuation of St Ives’ strategy to further enhance its digital expertise, and will provide the Group with deeper mobile customer engagement and loyalty capabilities.
The deal also supports St Ives’ target of increasing its international footprint and signals its intent to be seen as a credible contender to leading global digital agency groups and consultancies.
St Ives Group, the international marketing services group, has announced half-year results for the six months to January 30th, 2015. It once again recorded a strong financial performance for the half year:
Underlying revenue of £175m was 6% higher than the previous half year. Group underlying profit before tax grew to £14.9m (2014: £12.9m), an increase of 15%, and underlying operating margin increased from 8.3% to 9.3%.
AOL UK announces the launch of their new 'YouBuild' competition, to engage and inspire school children to learn how to code. In partnership with international charity and educational partner, Free the children, as well as Codeacademy, ‘YouBuild’ is tasking pupils to help their school and local community through the power of code.
‘YouBuild’ will offer the opportunity to 12,000 young people across the country the chance to enter the competition and submit ideas to their teachers for a website that they think could benefit their school and local community. [more…]
Tribal Worldwide, London is pleased to announce VW Passat’s ‘Invisible Made Visible’ campaign which launches today (Friday 6th March) on YouTube and will be followed by a TV campaign
Volkswagen UK, Tribal Worldwide London and Marshmallow Laser Feast (MLF) have collaborated on an innovative launch campaign for the Volkswagen Passat by showcasing the car’s hidden assistance systems*.
— Will Corry (@slievemore) March 6, 2015