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Consumer electronics : Just what is the most popular gadget in the run up to Christmas?

by Will Corry on December 21, 2014

In the build up to Christmas, for lots of us this means a new gadget under the tree. But if you’re struggling to decide which consumer electronic to get this year perhaps Outbrain’s analysis of the most hottest gadget will help.

Outbrain @outbrain has tracked consumption of 6,035 stories about gadgets published to it’ European network (UK, France, Germany, Spain and Italy) during November 2014. So what gadgets are getting the most buzz from the media, and which are most read about?

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Hear from top speakers from Shop Direct, eBay, Dixons Carphone, Argos, Selfridges, John Lewis and more / IRX 2015

by Will Corry on December 21, 2014

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AudienceScience Research: CMOs turn to technology, not media agencies, to ensure digital advertising success

AudienceScience Research: CMOs turn to technology, not media agencies, to ensure digital advertising success

by Loudmouth PR on December 19, 2014

New research results revealed by global advertising technology and services company AudienceScience® show that only 27% of advertisers feel that having the most talented media agency will contribute to the success of their digital advertising campaigns, while 46% of overall advertisers and 56% of Mega advertisers (spend £40m+) believe that a deeper in-house knowledge of digital advertising technology will be the most important factor in bringing them digital advertising success.

Indeed, 43% of advertisers plan on bringing more responsibility in-house for digital planning within the next 12 months.

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Videos : Most popular app performance customer success stories – Hiscock, Bond International, Rank Group, esure, Financial Times etc.

by Will Corry on December 19, 2014

Just in from Sandra Peil at @Dynatrace Dynatrace

I wanted to share with you our most popular customer success stories viewed by your peers. 

Click on any of the videos below (no registration required) and find out how:

  • Hiscox - improved app performance by 2,000% and moved
  • o a user-experience SLA culture
  • Joules.com - optimised user experience and tamed eCom performance issues
  • Bond International - improved their competitive advantage significantly
  • by significantly reducing troubleshooting time

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Be warned : Digital is doing to TV what television did to print and radio. Disrupt and disturb

by Will Corry on December 19, 2014

"Don't Ignore This Game Changing Trend in Content Marketing" by @jeffbullas on @LinkedIn https://t.co/5p5gpnuqds … pic.twitter.com/O1grn6JU8o— Will Corry (@slievemore) December 19, 2014
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Icegram is one of the most popular opt-in and visitor engagement plugins out there for WordPress – and for good reason!

by Will Corry on December 18, 2014

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Experiential:The death of the high street,the birth of online sampling / Response One

by Assistant Editor on December 17, 2014

By Jonathan Hall, Experience Marketing Executive, Response One – a St Ives Group company

The great British high street has long been a staple arena for experiential marketing. Live product demos and sampling tours are present in every city centre up and down the country.

But as the high street slips into further decline and faces an “evolve or die” ultimatum, the question has to be asked, is experiential marketing still getting bang for its buck from these traditional campaign locations? [more…]

Guildhall Galleries first to roll out Mobikats Beura iBeacon Platform

by Will Corry on December 16, 2014

Award-winning app and iBeacon developer Mobikats Enterprise (www.mobikatsenterprise.com) today announces the successful roll-out of its Beura iBeacon Platform at Guildhall Galleries in London.

The installation is one of the first consumer-facing iBeacon installations in Britain and is destined to pave the way for other iBeacon installations across retail, malls, hotels, museums, airports and any other public site.

Check the Mobikats blog

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MTD unveils brand strategy and identity for ground-breaking video social network eva

by Assistant Editor on December 12, 2014

Marketing Team Direct (MTD), the Buyer to Brand agency, has created the brand strategy and identity for eva - the video social network.

eva, developed by Forbidden Technologies plc, maker of the market-leading Cloud broadcast technology Forscene, is already being cited as the mobile version of YouTube for the Instagram generation as it will enable users to shoot, enhance and edit video content via their Smartphone and share it globally via a proprietary social network.

The partnership has seen MTD lead, develop and deliver a powerful brand strategy and identity in collaboration with an eco-system of specialist agencies and ambassadors from Google, eBay and Hailo. This team leveraged its considerable cumulative expertise across every facet of design, user experience and user architecture. [more…]

Referral marketing is going to affect every single business and every single consumer in the very near future

by Will Corry on December 9, 2014

 

I’ve always believed that referrals or Word of Mouth (WOM) marketing is probably the most profitable marketing, and that’s not going to change.
What I do think will change is that people are going to start cashing on the referrals that turn into transactions.
Ever referred anyone to a sweet Shiraz, a reliable mechanic, a reputable daycare, or even an enterprise server solution?

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