Tech
Rakuten’s Play.com has added 800 UK merchants to the Marketplace since its launch in November 2012. These merchants benefit from Play.com sharing customer relationships through services such as the marketplace and Rakuten Mail, a direct mail service which allows merchants to tailor offers and promotions to their customer base through their personalised shopfronts.
St Ives Group have announced the acquisition of leading search and digital agency Branded3 from co-founders Vin Chinnaraja and Patrick Altoft.
The acquisition of Branded3 is a continuation of St Ives’ strategy to create a complementary range of digital and marketing services that will enable the Group to add further value to existing and new clients and significantly strengthen its marketing services portfolio.
Branded3 has around 50 staff, with offices in central London and Leeds, and a strong B2C and B2B client base across a range of vertical sectors that covers entertainment, finance and travel and includes clients such as Vue Cinemas and City Index.
Nick Marsh, Vice President, EMEA Sales and Publishing, Mojiva
Remember when the Internet was the shiny new object that everyone simply had to get their hands on and use? New desktop and laptop computers were entering the market faster than you could blink, each with a new and improved set of features and functions.
As adoption and usage of PCs grew worldwide, consumers soon began to rely on these devices to do more than simply create a business presentation or write an essay (for school). Then came the wildly popular iPad in 2010.
There are two free tickets worth £125 each available for this event in Manchester.
To enter please email Will Corry will@themarketingblog.co.uk with 'Yes I want to go to this conference' in the subject line. It's that simple
After the success of the 2012 On The Edge Digital Marketing Conferences, these incredible events are back! The Manchester conference will take place, 23rd May, at the Renaissance City Centre Hotel.
Book today:http://ontheedgelive.co.uk/manchester/why-attend/
Dell reported another weak quarter as its founder fights to make it a private company
Dell reported another quarter of declining profits and revenue Thursday as CEO Michael Dell continues his fight to take the company private.
Dell's profit for the quarter, ended May 3, was $130 million, down 79 percent from $635 million a year earlier. Revenue declined 2 percent to $14.07 billion. [more…]
Yeo Valley is to ramp up the use of mobile couponing in its marketing activity and use the data gleaned from the tool to better target younger consumers.
Yeo Valley is hoping insights from its mobile couponing activity can help it to create more targeted promotions.
Social media is a key player in the job search process today.- Sites like Facebook, Twitter, LinkedIn, and Google+ allow employers to get a glimpse of who you are outside the confines of a sum cover letter, or interview while they offer job seekers the opportunity to learn about companies they're interested in; connect with current and former employees; and hear about job openings instantaneously, among other things.
- That's probably why half of all job seekers are active on social networking sites on a daily basis, and more than a third of all employers utilize these sites in their hiring process.
By Laura Lake, About.com Guide
The essence of marketing is to understand your customers' needs and develop a plan that surrounds those needs. Let's face it anyone that has a business has a desire to grow their business.
The most effective way to grow and expand your business is by focusing on organic growth.
You can increase organic growth in four different ways. They include:
- Acquiring more customers
- Persuading each customer to buy more products
- Persuading each customer to buy more expensive products or up selling each customer
- Persuading each customer to buy more profitable products
Google has unveiled a streaming music subscription service.
Google Play Music All Access offers users the ability to listen to millions of tracks in addition to the ones they already own. The firm described it as "radio without rules".
The facility is set to compete with Spotify, Xbox Music, Rdio, Pandora and other similar products.
Arena has won the £15m consolidated European and UK media planning and buying account for Betfair, following a competitive pitch.
Having worked on the offline UK media account last year, the total re-pitch consolidates the entire European and UK offline and digital display media accounts, with an ad-spend of £15m. SEO and social activity will be handled in-house.
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