Case Study : “Snackable content” – Paramount transforms mobile strategy with innovative rich media and video for Transformers: Age of Extinction – Millennial Media
by Will Corry on April 12, 2015
The Paramount case study outline that Paramount Pictures International has made mobile a central part of its strategy for raising awareness of motion picture releases in key markets. For Transformers: Age of Extinction, Paramount wanted to reach mobile audiences with a compelling new creative approach to drive views of trailers.
by KSimpson on April 8, 2015
MWC has been and gone for another year. Much has been written about the key speeches, products and trends from this year’s event. In the aftermath of the exhibition, MEC’s social media insight team mapped the online conversations that took place. [more…]
by Will Corry on April 2, 2015
The worldwide mobile advertising market will hit two significant milestones in 2016, according to new figures from eMarketer, surpassing $100 billion and accounting for more than 50% of all digital ads for the first time.
The $101.37 billion to be spent on ads served to mobile phones and tablets worldwide next year represents a more than 400% increase from 2013. Between 2016 and 2019, the last year in our forecast, mobile ads will nearly double again, totaling $195.55 billion. That figure will account for 70.1% of all digital advertising as well as more than one-quarter of total media ad spending worldwide.
For more information, please visit eMarketer's Interactive Guide to Worldwide Ad Spending, where you can compare and contrast statistics on traditional, digital and mobile ad spending for all 22 countries included in our estimates.