Established in the late '80s, Figleaves was a very early adopter of eCommerce technology. Using dotcom money spent on developing its own systems and infrastructure, the founders created a pureplay lingerie retailer. But pushing 30 years later, the in-house systems which enabled the retailer to trade in 100 countries across the globe have become dated in a mobile-first retailing industry.
Tom Fitzgibbons, head of web and IT at Figleaves, describes to Essential Retail how up until recently, all the e-tailer's systems, platforms and applications were custom built in-house, supported by an IT team of 16 in its Hertfordshire HQ.
In May 2015, Google reported that more searches are being conducted on mobile devices than on desktops, setting a new milestone in the digital marketplace.
This change in consumer behavior is the start of a new era in the global market place, proving that there must be a shift in the way brands communicate with their current customers and attract new ones. To secure their future, brands have begun to embrace a variety of mobile-first tactics as part of a holistic digital marketing strategy.
Globant presents two new platforms to its proprietary industry software delivery model, “Services over Platforms” (SoP).
The company introduced earlier the initial SoP portfolio, which included StarMeUp, an employee engagement platform; and I AM AT, a mobile technology platform focused on gaming and social media; and now adds two new platforms: Acamica, an e-learning technology platform; and Collokia, a machine learning-collaboration algorithm for employees. [more…]
— Will Corry (@slievemore) June 20, 2016
- Introducing BabyBjörn’s brand new website which includes an e-zine for parents, with contributions from bloggers and experts around the world.
Latest News : Giant Smartphones now available for #events #gaming #retail #crowdfunding #banking #eventprofs #party- http://www.giantitab.com/
The Post Office is harnessing one-time social media trailblazer - Klout - to help it work out who it should be prioritising online and who could be useful in future marketing campaigns.
Question from the Editor of theMarketingblog to the Post Office guys. " Does a Klout score of 61, which we have - interest you?