The UK’s Joint Industry Committee for Web Standards (JICWEBS) – the independent body that defines best practice and standards for online ad trading – confirms that, in mid-December at the IPA, it held the first cross-industry* technical group meeting designed to tackle online ad fraud.
The industry is aiming to publish anti-fraud good practice principles for the UK market in July 2015 and, beyond that, to announce the first companies to be accredited for meeting industry-agreed standards to reduce the risk of fraudulent ads being served.
London: January 20, 2015 - In the long-running debate over suite versus best-of-breed solutions, marketers are divided down the middle, according to an independent research study released today. But regardless of how they build their technology “stacks,” marketers say neither model solves the key challenge of how to gather, merge and activate their cross-channel data.
Creative Business Leaders launches today, founded by Gordon Christiansen and Susanna Simpson, to provide an online community for leaders and aspiring leaders in the creative industries. Interviews with inspiring individuals who share their career stories, success and failures and plans for the future are hosted on creativebusinessleaders.com.
If you’re a creative business leader who is interested in joining this free community or sharing your wisdom on the site – head over to creativebusinessleaders.com to find out more
Britain's biggest phone operator is doling out between £2 and £80 to all customers affected by the blunder.
I caught up with the agency’s MD and founder, Adam Smith to find out more about the agency's new identity, the secrets behind their recent award success and his forecasts on what 2015 holds for both the business and the digital landscape.