By Donald Hamilton, Managing Director, Zodiak Advertising
If someone mentions algorithms to me again I am going to yell very loudly! People are using algorithms like they’re going out of fashion. In the world of programmatic buying they seem to be seen as the panacea for everything.
For publishers they’re apparently the answer to maximising revenue and for advertisers they are alleged to bring in the numbers in terms of response. And yet when those numbers are actually response rates of 0.5-0.6% aren’t people seriously over-egging how effective their algorithms are?! [more…]
Iceland says e-commerce trial was a success. Now permanent, will remain free, but minimum spend up to £35 from £25 pic.twitter.com/VeI9WDnFb1
— Bryan Roberts (@BryanRoberts72) December 16, 2013