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“When you blend data, analysis, strategy, creativity and all the other elements that give CRM power, you amplify the effectiveness of each”

by Will Corry on April 17, 2015

Amaze One - Seven Questions for Neil Evans, Managing Director, Amaze One

Another one of theMarketingblog's seven questions articles. This time we ask ...

  • How did Amaze One come into being?
  • What do you mean by ‘out of the ordinary’?
  • What’s different about the agency compared to its competitors?
  • What particular problems do clients currently need help with?
  • How does Amaze One assist clients?
  • How does Amaze One fit into the wider St Ives Group?

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B2B Marketers : How to get guaranteed exposure for those important articles in www.themarketingblog.co.uk

by Will Corry on April 17, 2015

B2B Marketers : Want more quality leads for your sales team? Check this new 'Engagement Marketing Plan' Look at these sites etc. and imagine your content being featured and spotlighted there - producing results every week.  Results your sales team can convert into orders.

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Enjoying the last day of @TheGadgetShow …. Giant iTab

by Will Corry on April 14, 2015

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Linkfluence Radarly : This new solution has become an indispensable one-stop-shop for advertisers and agencies

by Will Corry on April 14, 2015

Linkfluence reinvents Radarly, setting a new standard for Social Media Intelligence solutions

Linkfluence continues its development in Europe with the launch of a new version of Radarly, its Social Media intelligence Suite. Thanks to its new functionality, including the processing of data in real time and the processing of large volumes of data, Radarly has become the ultimate Social Media Intelligence solution on an international scale.

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Case Study : “Snackable content” – Paramount transforms mobile strategy with innovative rich media and video for Transformers: Age of Extinction – Millennial Media

by Will Corry on April 12, 2015

Paramount transforms mobile strategy with innovative rich media and video for Transformers: Age of Extinction

The Paramount case study outline that Paramount Pictures International has made mobile a central part of its strategy for raising awareness of motion picture releases in key markets. For Transformers: Age of Extinction, Paramount wanted to reach mobile audiences with a compelling new creative approach to drive views of trailers.

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Brand advocates pointer / Savvy FMCG brands have regarded retailers as a media ‘channel’ for some time

by Will Corry on April 8, 2015

FMCG brands are the kings of Twitter marketing. They thrive on viral content and ride the waves of topical news stories, attracting their most engaged Twitter audience.

But are they missing a trick by not taking into consideration a whole set of audience bigger than that of a prime time news channel?

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Mobile World Congress 2015 – Mapping twitter conversation

by KSimpson on April 8, 2015

MWC has been and gone for another year. Much has been written about the key speeches, products and trends from this year’s event. In the aftermath of the exhibition, MEC’s social media insight team mapped the online conversations that took place. [more…]

How user friendly is your eCommerce website?

by Will Corry on April 3, 2015

Establishing a strong web presence is essential for companies across all respective industries who wish to remain competitive in the 21st century market and promote their business on a worldwide scale.

Utilising effective advertising and marketing strategies is the best way for any company, irrespective of its size and stature, to make clients and customers aware of the level of professionalism and quality of services or products they would receive.

While certain companies may prefer to remain traditionalists and stick with business cards, leaflets and flyers as a way of promoting brand recognition and trying to get a march on their market rivals, creating a website is undoubtedly the most modernistic and beneficial alternative.

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For the first time, more than half of all digital advertising will be on mobile devices / eMarketer

by Will Corry on April 2, 2015

eMarketer: Mobile Ad Spending to Top $100 Billion Worldwide in 2016

The worldwide mobile advertising market will hit two significant milestones in 2016, according to new figures from eMarketer, surpassing $100 billion and accounting for more than 50% of all digital ads for the first time.

The $101.37 billion to be spent on ads served to mobile phones and tablets worldwide next year represents a more than 400% increase from 2013. Between 2016 and 2019, the last year in our forecast, mobile ads will nearly double again, totaling $195.55 billion. That figure will account for 70.1% of all digital advertising as well as more than one-quarter of total media ad spending worldwide.

For more information, please visit eMarketer's Interactive Guide to Worldwide Ad Spending, where you can compare and contrast statistics on traditional, digital and mobile ad spending for all 22 countries included in our estimates.

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adconnection is selected as one of Britain’s most inspirational companies of 2015

by Will Corry on April 1, 2015

2015 list of the 1,000 companies to inspire Britain.

adconnection @adconnectionUK are delighted to announce that they have been included, for the second time running, in Britain’s 1000 most inspirational companies.

Check all the names here ...

The report, which is published annually by the London Stock Exchange in conjunction with the Telegraph, is based on financial growth both short and long term, as well as team growth and success in out-performing industry peers.

http://www.adconnection.co.uk/ [more…]