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Event Wallet gives event attendees an easy and convenient way to discover, collect and share content from exhibitors straight to their device

by Will Corry on July 30, 2014

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Response One launches new ‘Affinity Sampling Service’ to help brands get into the right hands

by Assistant Editor on July 29, 2014

Maybelline and P&G among first to sign up

Response One, a leading data-driven marketing agency owned by St Ives Group @StIvesGroup, has launched Affinity Sampling, a targeted sampling service that helps brands directly reach their target audience.

Based on Response One’s in-depth analysis of consumer data, the service allows brands to pair with a trusted ‘carrier brand’ that distributes their product samples to individuals based on demographic and brand preference information.

http://www.responseone.co.uk/

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Admedo raises $2M to simplify programmatic advertising for advertisers and agencies

by Will Corry on July 29, 2014

“The Programmatic Advertising industry, already worth $17 billion, is expected to double by 2017

Admedo, a UK-headquartered business that enables advertisers and agencies to manage their Programmatic advertising in-house, today announced that is has raised a $2million round of series A funding. The round was lead by Sussex Place Ventures, with participation from Playfair Capital, Encore Capital, Kima Ventures. The board has also been strengthened with new chairman Steve Brown.

Admedo @thisisadmedo is the first SAAS Self Serve Ad platform with a full range of licensing options, from free subscription for newcomers to online advertising, to a white label solution for agencies. This keeps commissions lower than industry average and gives advertisers and agencies greater insight into where media budgets are really being spent.

The company will use around a quarter of the funding to accelerate product development and grow the development team, half will go into expansion into new global markets and the remainder will be focused on driving business growth. Visit www.Admedo.com

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Research : Western Europe Smartphone Market to 2015: Mobile handset sales

by Will Corry on July 29, 2014

Western Europe Smartphone Market to 2015: Mobile Handset Sales by Technology and by Generation | Enjoy - Really Fresh 'Social Business' News | Scoop.it

Research and Markets has announced the addition of the "Western Europe Smartph....

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“64% of hotels now offer free wireless Internet (WIFI) to guests – one of the most sought after amenities”

by Will Corry on July 29, 2014

iRiS Web Valet solution Hotels providing robust Wi Fi as a basic requirement of ‘Guest Experience’ is something Hospitality & Catering News has championed as long as we have followed them.

Just over a week ago we reported on ‘The hotel Wi-Fi challenge. We now have another article - Life After Free WIFI – by Jason Jefferys, CEO iRiS Software Systems.


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Learn how to track your brand / Latest social media monitoring tool – MediaToolKit

by Will Corry on July 28, 2014

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Upscaling your event / “We found Giant iTab on site”

by Will Corry on July 28, 2014

We found Giant iTab on site and of course found a home for it at Tech Fest! / Gallus Events | Enjoy - Really Fresh 'Social Business' News | Scoop.it

Take advantage of the venue size. With large purpose built venues you just never know what they have lying around.

They have so much space that they just might have in house what you are looking for. We found Giant iTab on site and of course found a home for it at Tech Fest! The venue will are of course still charge for things that you use but there is a good bet they will have more than your normal hotel.

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Gravitate towards a more ‘adaptive’ web design approach / Aaron T. Grogg, Netbiscuits

by Will Corry on July 26, 2014

Let’s get started with responsive web design.

No web developer today should be unfamiliar with the concept of responsive web design (RWD). Since the term was coined by Ethan Marcotte in May of 2010, the concept has been accepted as a best practice, the process has matured, and multiple options and implementations have emerged.

This has helped us refit the web for the devices that our users have today, and positioned it to work just fine no matter what new devices are dreamt up in the future. [more…]

Movers and Groovers : Silverbean has recruited seven new team members

by Will Corry on July 26, 2014

Silverbean @silverbean has recruited seven new team members, with further appointments to follow soon, hot on the heels of two internal promotions to senior roles.

More Movers and Groovers from theMarketingblog.

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Events : Most Contagious / 10 December / London / Book Now and Save £150

by Will Corry on July 25, 2014

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