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JICWEBS update on online ad anti-fraud initiative

by Will Corry on January 22, 2015

The UK’s Joint Industry Committee for Web Standards (JICWEBS) – the independent body that defines best practice and standards for online ad trading – confirms that, in mid-December at the IPA, it held the first cross-industry* technical group meeting designed to tackle online ad fraud.

The industry is aiming to publish anti-fraud good practice principles for the UK market in July 2015 and, beyond that, to announce the first companies to be accredited for meeting industry-agreed standards to reduce the risk of fraudulent ads being served.

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Suite or Best-of-Breed? New research report finds neither digital marketing approach addresses cross-channel data and technology challenges

by Andy Brown on January 21, 2015

London: January 20, 2015 - In the long-running debate over suite versus best-of-breed solutions, marketers are divided down the middle, according to an independent research study released today. But regardless of how they build their technology “stacks,” marketers say neither model solves the key challenge of how to gather, merge and activate their cross-channel data.

Download the study

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Creative Business Leaders launches today to provide online business community for the creative industries

by Assistant Editor on January 21, 2015

Founders create online inspiration hub for leaders and aspiring leaders

Creative Business Leaders launches today, founded by Gordon Christiansen and Susanna Simpson, to provide an online community for leaders and aspiring leaders in the creative industries. Interviews with inspiring individuals who share their career stories, success and failures and plans for the future are hosted on creativebusinessleaders.com.

If you’re a creative business leader who is interested in joining this free community or sharing your wisdom on the site – head over to creativebusinessleaders.com to find out more

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Retailers – How much profit will you make tomorrow…? With Forecaster we can show you

by Will Corry on January 21, 2015

Retailers to have “crystal ball” for online campaigns via new predictive analytics platform

Tells retailers most profitable way to spend online ad budgets based on factors including weather, TV ads and location; improves margins up to 900%

Retailers now have access to a “crystal ball” which shows where and how to spend online ad budgets to deliver the greatest profit – through the launch of a predictive analytics platform from online retail specialists,@summitmedia Summit.

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Mobile phone double blunder time : EE customers refunds & a really weird ad from @VodafoneUK

by Will Corry on January 21, 2015

Thousands of EE customers are in line for refunds for charges spanning two years after it was revealed the phone operator wrongly charged VAT on data used abroad.

Britain's biggest phone operator is doling out between £2 and £80 to all customers affected by the blunder.

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New mobile coffee stamp loyalty card from M&S / Eagle Eye Solutions

by Will Corry on January 20, 2015

M&S cafes go digital with new mobile coffee stamp loyalty card 

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Are you promoting a conference, music festival, training workshop or charity fundraiser? / Create a free account with Mitingu

by Will Corry on January 20, 2015

When was the last time you bought tickets to an event the old-fashioned way? Quite a tough question? Perhaps you bought tickets for your child’s school play. The reality is that, since nearly all ticket sales have moved online, event promotion has drastically changed.

Whether you’re promoting a conference, music festival, training workshop or charity fundraiser, there are many free ways to promote events online  http://www.mitingu.com/

These are our top tips and a few creative ideas to get you started...

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Events : IRX 2015 put a year’s worth of learning, ideas and solutions at your disposal

by Will Corry on January 20, 2015

Internet Retailing Expo - 25/26 March 2015

Turning the best ideas in multichannel into action. Hear from the best in multichannel and drive your business forward. IRX put a year’s worth of learning, ideas and solutions at your disposal, providing an experience for you that is the most efficient way to spend two days.

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Greater investment in mobile marketing a top priority for retailers and brands in 2015

by Will Corry on January 16, 2015

8 Free to Attend Conferences - Internet Retailing Expo 2015

Your opportunity to take advantage of best practice examples designed to hone your ability to maximise customer experiences, and increase customer purchasing, loyalty and profitability http://internetretailingexpo.com/

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Exclusive ‘seven questions interview’ with Adam Smith, MD and founder of Rawnet

by Assistant Editor on January 16, 2015

Rawnet, an award-winning high-growth digital agency, which recently unveiled a purely visual identity celebrated huge successes in 2014.

I caught up with the agency’s MD and founder, Adam Smith to find out more about the agency's new identity, the secrets behind their recent award success and his forecasts on what 2015 holds for both the business and the digital landscape.

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