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Events : Check in on a Giant iTab – Talk about going BIG

by Will Corry on February 28, 2015

Boomset says -It's no secret we're fans of renting devices for events, and this particular technology was a BIG hit (and not just in size) at #DestinationConfex the International Confex for meetingprofs held in Olympia, London recently.

Talk about going BIG when it comes to participation, this giant screen @thegiantitab is available for rent or purchase with different stand options, like podium, desktop, or kiosk. The size of the tablet itself is interactive and engaging with its audience, and some of their clients include Philips and BBC News.

More articles about the Giant iTab

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IRX15 PREVIEW Understand what customers want and adapt, NBTY’s Hardy warns

by Will Corry on February 22, 2015

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Giant iPhones for Hire

by Will Corry on February 17, 2015

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Gary Arnold talks to theMarketingblog about Accelero – a new in house marketing tool

by Will Corry on February 16, 2015

Occam head of marketing technology Gary Arnold talked recently to theMarketingblog about Accelero

Understand. Create. Deliver. Measure.

  • What is Accelero?
  • Is Accelero unique?
  • Why is Accelero being launched now?
  • Is it being sold as one product?
  • What difference will a client’s customers see?
  • Who will buy and use Accelero?
  • How does Accelero transform measurement and ROI?

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Events : E-goi / Are you in London? Come on down to TFM&A

by Will Corry on February 13, 2015

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James MacLeod’s UK startup Clippet targets millennials with audio news to go

by Will Corry on February 13, 2015

UK startup Clippet targets millennials with audio news to go | Marketing Engagement News from theMarketingblog | Scoop.it

From digiday.com -Clippet, a U.K. startup co-founded by Rupert Murdoch's grandson, wants to become go-to mobile news app with its short, shareable audio segments.

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It’s catch up time : EditorEye talks marketing trends with E-goi’s Tiago Oliveira

by Will Corry on February 13, 2015

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New Signal #Infographic: Why a single view of the customer is vital for marketers:

by Andy Brown on February 11, 2015

“The customer journey is now so fragmented that the ability for a marketer to measure their marketing efforts across all channels, whilst providing a seamless customer experience is an increasingly complex discipline, said Neil Joyce, @Signal Signal’s Managing Director EMEA (pictured).

Signal, the global leader in cross-channel marketing technology, today launched the industry’s first customer identity management solution that helps marketers unlock the coveted single view of the customer on an always-on basis, while allowing brands to maintain control of profile data.

http://www.signal.co/

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Accelero is Occam DM’s new in house marketing tool that lets you understand your customers to create, deliver and measure effective campaigns in a quick to deploy, cost effective package

by Will Corry on February 11, 2015

Understand. Create. Deliver. Measure.

Gary Arnold, head of marketing technology at Occam – a St Ives Group company – said: “Customer understanding is essential to delivering engaging marketing experiences, and data is the raw fuel that drives it. This has been a fundamental part of Occam’s proposition since our inception over 20 years ago.  Watch the video

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Smartphone sales for Valentine’s Day increase 91% YOY – Rakuten Marketing data

by Will Corry on February 11, 2015

Lovers shop on-the-go for luxury gifts

Today, new network data from Rakuten Marketing reveals that more people are shopping for gifts on-the-go for Valentine’s Day, as they turn to mobile devices for their shopping. The data, taken from Rakuten Marketing’s UK affiliate network of over 400 retailers, shows that sales on mobile devices now account for a quarter (25%) of all sales made in the run up to Valentine’s Day, with smartphone sales increasing by 91% year on year.

In addition, the popularity of recent phone releases, such as the iPhone 6, shows a growing desire for larger mobile screens, suggesting that shopping on these devices is fast becoming more appealing and accessible.

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