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Publishers monetizing with InMobi have seen up to 5x increase in monetization

by Will Corry on March 25, 2015

InMobi Native Ads Platform Powers Monetization Of World’s Leading Social and Messaging Apps

Native Ads Drive Upto 5x Higher Monetization For Publishers

InMobi, the world’s most powerful mobile advertising platform, is quietly powering the Publishers monetizing with InMobi have seen up to 5x increase in monetization.  Social and messaging apps are among the fastest growing categories on app stores.

Most apps in this category are extremely specialized  – Publishers monetizing with InMobi have seen up to 5x increase in monetization., sharing common interests like superheroes or comics.

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QVC’s Eddie Woffinden’s Top Tip for Multichannel Merchandising

by Will Corry on March 19, 2015

Eddie Woffinden, head of digital merchandising at QVC and one of the key speakers at this year’s Internet Retailing Expo (IRX 2015), gives his exclusive guidance to those retailers looking to improve their merchandising across channels. Read Eddie's Tips

Focus on what the different channels are used for and how your customer uses them. Study the data to see the differences. Don’t just assume an ‘omni-channel’ approach for merchandising your channels and simply put the same message on them all. They are unique devices and understanding that is important.

For further information and to book your place now visit www.internetretailingexpo.com or www.edeliveryexpo.com.

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St Ives buy Chicago-based Solstice Consulting

by Assistant Editor on March 17, 2015

St Ives Group, the international marketing services business, today announced the acquisition of Chicago-based consultancy Solstice Mobile, a mobile-first digital product design and engineering firm.

The acquisition is a continuation of St Ives’ strategy to further enhance its digital expertise, and will provide the Group with deeper mobile customer engagement and loyalty capabilities.

The deal also supports St Ives’ target of increasing its international footprint and signals its intent to be seen as a credible contender to leading global digital agency groups and consultancies.

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Download the free Digital Marketing Forecaster for Excel / Lead Forensics

by Will Corry on March 16, 2015

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St Ives Group has announced half-year results for the six months to January 30th 2015

by Assistant Editor on March 10, 2015

St Ives Group, the international marketing services group, has announced half-year results for the six months to January 30th, 2015. It once again recorded a strong financial performance for the half year:

Underlying revenue of £175m was 6% higher than the previous half year. Group underlying profit before tax grew to £14.9m (2014: £12.9m), an increase of 15%, and underlying operating margin increased from 8.3% to 9.3%.

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AOL UK launches ‘YouBuild’ to inspire kids to code and build a website for their school

by Will Corry on March 8, 2015

AOL UK announces the launch of their new 'YouBuild' competition, to engage and inspire school children to learn how to code. In partnership with international charity and educational partner, Free the children, as well as Codeacademy, ‘YouBuild’ is tasking pupils to help their school and local community through the power of code.

‘YouBuild’ will offer the opportunity to 12,000 young people across the country the chance to enter the competition and submit ideas to their teachers for a website that they think could benefit their school and local community. [more…]

Keywords are dead — Long live concepts, entities & audiences / SMX London 2015

by Will Corry on March 6, 2015

Still thinking in terms of which keywords you should target for your SEO or paid search activities? Think again. With SEO, especially with Google Hummingbird, keywords might be entered by searchers, but concepts and entities are what get processed to find matches.

Find out more about SMX London and theMarketingblog  special discount.

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WATCH : Volkswagen. The advanced new Passat – Behind the scenes

by Will Corry on March 6, 2015

Tribal Worldwide, London is pleased to announce VW Passat’s ‘Invisible Made Visible’ campaign which launches today (Friday 6th March) on YouTube and will be followed by a TV campaign

Volkswagen UK, Tribal Worldwide London and Marshmallow Laser Feast (MLF) have collaborated on an innovative launch campaign for the Volkswagen Passat by showcasing the car’s hidden assistance systems*.

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The eight best gadgets from MWC you need to know

by Will Corry on March 6, 2015

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Newslettered : UK ‘red-hot – front edge’ marketing news in a quick read format – enjoy

by Will Corry on March 6, 2015

Newslettered  : UK Marketing News in a quick read format - enjoy...

Native advertising, branded content, sponsored content - call it what you like - it's the red-hot front edge of digital media. 'Social Business' news, articles, case stories from theMarketingblog

Will Corry 01784 434 412     will@themarketingblog.co.uk

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