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Fact : Interruptive marketing is being increasingly ignored by B2B consumers, so Marketing Directors must adapt their strategies if they are to succeed

Fact : Interruptive marketing is being increasingly ignored by B2B consumers, so Marketing Directors must adapt their strategies if they are to succeed

by Will Corry on June 29, 2016

A Step by Step Guide to Planning an Effective Inbound Marketing Strategy

  • Today, traditional interruptive marketing is being increasingly ignored by B2B consumers, so Marketing Directors must adapt their strategies if they are to succeed.
  • Inbound Marketing works to earn relevant visibility by helping target buyers learn more about the solutions they want - without interrupting.
  • But before an Inbound campaign can begin, considered planning is required to ensure performance, the best lead quality possible and definite ROI.

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Globant presents two new platforms to its proprietary industry software delivery model

Globant presents two new platforms to its proprietary industry software delivery model

by Contributing Editor on June 23, 2016

SOP addresses demand for customizable digital platform with SaaS style pricing model

Globant presents two new platforms to its proprietary industry software delivery model, “Services over Platforms” (SoP).

The company introduced earlier  the initial SoP portfolio, which included StarMeUp, an employee engagement platform; and I AM AT, a mobile technology platform focused on gaming and social media; and now adds two new platforms: Acamica, an e-learning technology platform; and Collokia, a machine learning-collaboration algorithm for employees. [more…]

BABYBJÖRN has launched a completely new website which includes “This is LIFE” ezine

BABYBJÖRN has launched a completely new website which includes “This is LIFE” ezine

by Will Corry on June 20, 2016

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Giant iTab is the main player in this new ad for the ’360 Security’ android banking App

by Will Corry on June 15, 2016

Giant iTab is the main player in this advert for the new '360 Security' android banking App. Great positioning, great exposure and great PR.

http://www.giantitab.com/

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Giant Smartphones : Looking for something different in #events, #gaming, #retail, #crowdfunding ,#banking, #eventprofs,#party? –   Giant iTab

Giant Smartphones : Looking for something different in #events, #gaming, #retail, #crowdfunding ,#banking, #eventprofs,#party? – Giant iTab

by Will Corry on June 12, 2016


Latest News : Giant Smartphones now available for #events #gaming #retail #crowdfunding #banking #eventprofs #party- http://www.giantitab.com/

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Remember Klout? The Post Office is using it to root out brand advocates and decide who should get priority treatment online

Remember Klout? The Post Office is using it to root out brand advocates and decide who should get priority treatment online

by Will Corry on June 10, 2016


The Post Office is harnessing one-time social media trailblazer - Klout - to help it work out who it should be prioritising online and who could be useful in future marketing campaigns.

Question from the Editor of theMarketingblog to the Post Office guys. " Does a Klout score of 61, which we have - interest you?

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Involved in newsletters? : Important news about Autobot editing, new API commands from E- goi

by Will Corry on June 4, 2016

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Mobile penetration falls for first time this decade /  IMRG Capgemini Quarterly Benchmark

Mobile penetration falls for first time this decade / IMRG Capgemini Quarterly Benchmark

by James on June 2, 2016

The percentage of online retail sales made through mobile devices (smartphones and tablets) fell in Q1 2016*, according to the latest results from the IMRG Capgemini Quarterly Benchmark – the first time a decrease has been recorded since tracking started in 2010.

Just under half (49.6%) of online retail sales were completed through mobile devices during Q1 2016, compared with 51.3% in the previous quarter. There was also a slight fall in the percentage of visits to online retail sites through mobile devices – at 64.6% in Q1 2016, down from 65.6% in Q4 2015.

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Exclusive : It’s three weeks today until the Innovation Festival opens at Cannes  … by Susan Perolls

Exclusive : It’s three weeks today until the Innovation Festival opens at Cannes … by Susan Perolls

by Will Corry on June 1, 2016

By Susan Perolls, Cannes Innovation Correspondent for TheMarketingblog

It’s three weeks today until the Innovation Festival opens at Cannes, and so it feels that the countdown can finally begin. And with that, comes the excitement of anticipating what will be the biggest news and innovations we’ll see.

Given that the main Cannes Lions Advertising Festival is often called the ‘Grand Dame’ of industry events, it’s probably fair to say that the Innovation Festival, being in its second year, is seen by many as the upstart of La Croisette. It doesn’t yet have the kudos of its mother, not so far attracting the headline pullers like Gwyneth Paltrow, David Droga and Will Smith who are speaking at the main Festival.

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Take your Online Marketing & Analytics to the next level / Be aware, the Super Early Bird is ending on Friday 3rd June

Take your Online Marketing & Analytics to the next level / Be aware, the Super Early Bird is ending on Friday 3rd June

by Will Corry on June 1, 2016

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