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Taking SEO to the C-level / Janaya Wilkins and Mike Jacobson of Ayima

by Will Corry on April 20, 2014

Corporations must elevate search engine optimisation (SEO) to a strategic level if they are to meet the needs of their business, web users and by proxy Google, says Janaya Wilkins @IamJanaya and Mike Jacobson of Ayima

Search engine optimisation (SEO) is the process of improving a website’s position or ‘ranking’ within non-paid or ‘organic’ search engine results pages. It is essential for any business looking to generate sales online. Yet there remains a lack of understanding and a certain amount of confusion amongst senior executives at traditional ‘bricks and mortar’ companies as to how SEO works, what can be achieved, and why it is important.

Ayima Search Marketing @ayima is a specialist corporate Search Marketing Consultancy, backed by real-time data. Drop them a line:contactus@ayima.com

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What will the successful campaigns of the future look like?

by Will Corry on April 18, 2014

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Digital Heavyweight Event : David Rowan, Editor Wired UK, Nicola Mendelsohn, Facebook VP EMEA & Dan Cobley, MD Google UK set to speak at Teradata Connect 2014

by Assistant Editor on April 16, 2014

Teradata, a global leader in analytic data platforms, marketing applications and consulting services, has revealed details of its upcoming pan-European conference, Connect 2014. The annual event, now in its ninth year, will take place in London at Stamford Bridge, home of the famous Chelsea Football Club, on June 3-4, 2014.

For more information and registrations please visit: www.teradata.com/connect2014

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Haygarth launches mobile responsive site for Rachel’s Organic

by Will Corry on April 16, 2014

Creative agency Haygarth @We_Are_Haygarth has designed and launched a fully responsive new website for Rachel’s Organic – www.rachelsorganic.co.uk Rachel’s identified a mobile site as the next logical step in their consumers’ journey.

Following a full website refresh for Rachel’s two years ago, Haygarth was tasked with designing and building a fully responsive site for Rachel’s core consumer base of upmarket, affluent and stylish women; aged 30 to 65. The new website is the latest digital investment for the brand undertaken by Haygarth. [more…]

Experience drives value and loyalty / Ben Reason, founding partner of Livework

by Assistant Editor on April 15, 2014

A common dilemma for digital media businesses is how to convert users into paying customers. In a market with exponentially growing options for customers and the constant presence of free offers this is no mean feat. Success demands maximum clarity of a business’ value proposition and on-going delivery of that value.

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Top social sales thought leaders and their specific strategies, tips and /or examples of using sales intelligence and social media

by Will Corry on April 15, 2014

Jon Ferrara (CEO, Nimble)

"Sales intelligence boils down to any information or context you as a salesperson use in the sales process to better establish trust, rapport, expertise and suitability of yourself or your company in order to make the sale. Ultimately, people (buyers) purchase from people they trust and want to do business with you."

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Research : Londoners fork out more than twice the amount of the rest of the country on each online order

by Will Corry on April 14, 2014

Londoners spend more than twice as much per purchase online than the rest of the UK

Web users in London spend on average more than twice as much as their provincial counterparts every time they make a purchase online according to new research from Customer Experience Management (CXM) platform @qubitgroup Qubit.  The average online order value in London is £268.00 compared to just £100.23 for internet shoppers in the rest of the UK.

However, this doesn’t mean that Londoners are an easy target for internet retailers – whilst they spend more with each purchase, they tend to be more picky, with an average conversion rate (e.g. the percentage of visitors who go on to purchase) standing at 2.07% compared to a non-London average of 2.32%.

http://www.qubitproducts.com/

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Performics EMEA wins Best Agency at European Search Awards 2014

by KSimpson on April 10, 2014

Performics EMEA @Performics_EMEA has beaten off stiff competition from search and digital agencies across the region to win the most coveted search award in the region: Best Agency at the European Search Awards. This is the second time that ZenithOptimedia’s performance marketing network has won Best Agency of the Year at the European Search Awards, having picked up this prestigious award in 2012.

At the gala ceremony in Reykjavik, Performics Spain also won Best Use of Social Media in a Search Campaign for their work with Toyota.

The European Search Awards (www.europeansearchawards.com) is an international competition that celebrates the very best in paid and organic search, digital and content marketing in Europe. The awards are now in their third year and Performics EMEA has won awards every year since the competition’s inception. [more…]

E-readers boosting rather than harming book industry, finds reading habits survey

by Assistant Editor on April 10, 2014

The vast majority of people who read books via digital formats are still buying paper books too, according to a poll of 1,000 UK adults conducted by marketing solutions and print services provider St Ives Group.

Furthermore, people reading via both formats get through on average 50% more books in a year than those who read only digital or physical books. Readers of both finish an average of 27.3 books per year; more than one per fortnight. The 4% who only use e-readers get through 18.5 annually, while the figure is 17.4 for those just reading paper books.

To download the research in full, please click here

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Nine tips for offering exceptional customer service on social media / Tracy Foster, founder, ONA

by Will Corry on April 10, 2014

From Forbes : Here are nine tips for offering exceptional customer service via social media:

No matter how prominently you display your customer service email address or phone number, customers are still likely to ask questions, share success stories, or file complaints on your social media channels.

Whether it’s Twitter, Facebook, Instagram, Google Plus, or Pinterest, consumers are interacting more and more frequently with brands via social media. Even if your marketing team and your customer service team don’t currently overlap, incorporating customer service best practices into your social media strategy is essential. 

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