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Warrior Forum Payments / A new all-in-one payments, analytics, affiliate marketing and distribution platform

by Will Corry on July 23, 2014

Warrior Forum, the world’s largest Internet marketing community & marketplace recently launched Warrior Payments, a revolutionary all-in-one payments, analytics, affiliate marketing and distribution platform which will transform the way people sell products & services online.

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“Your website will count for nothing if the loading time is poor, or if it doesn’t work on mobile platforms”

by Will Corry on July 22, 2014

How to reduce the risk of lost revenue through a quality website

It goes without saying that businesses want to earn as much money as possible. Adapting to the modern business environment can be tricky, but keeping on top of the game is essential to success.

Finding a business that does not have some form of online presence, whether through a webstore or social media page, is difficult. Being online allows businesses to access to a vast marketplace that is unrestricted by location.

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Movers and Groovers : Tremor Video has appointed former Yahoo!, Google and AOL executive Sue Hunt as Head of Programmatic for Europe

by Will Corry on July 22, 2014

Video ad technology company Tremor Video @TremorVideo has appointed former Yahoo!, Google and AOL executive Sue Hunt as Head of Programmatic for Europe.

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What to consider when choosing a platform for your e-Commerce business

by Will Corry on July 22, 2014

When setting up a business online, it's vital that you choose the right e-Commerce platform from which to sell your goods.

One of the key factors to take into account when establishing an online business is whether you're going to trade via a third party site such as eBay, or through your own website.

Most online business owners will start selling via third party sites and then create their own website at a later date.

If you decide to use a hosted e-Commerce solution for your own website, there are plenty of options to choose from. Webstore and online retail experts Veeqo have created a useful overview of the biggest and best e-commerce platforms out there.

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Latest : Yahoo acquiring Flurry for “hundreds of millions” / eMarketer comments

by Will Corry on July 22, 2014

We are hearing that Yahoo has bought Flurry, a mobile app analytics @FlurryMobile and advertising company.

We asked @eMarketer to give us some background on the mobile advertising market and Yahoo's ad business. Many thanks for their fast response and all their help.

- The global mobile advertising market is expected to reach $32.71 billion this year, according to eMarketer, up 84.7% from $17.71 billion in 2013. Through Q2 2014, Yahoo had not reported its mobile advertising revenues, but has reported signficant growth in that area, on its most recent earnings call referring to them as "meaningful," an upgrade from "not material" in previous quarterly earnings calls.

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Important message for local business owners – are you making enough online sales?

by Will Corry on July 21, 2014

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Fresh marketing news about Silverpop, Dove, Fyber, Ensighten, NSPCC, Amaze, Olanola, Bridge PR, Gartner, AYS Logistics, Ocean Spray and Toucan, Weber Shandwick, Purple WiFi / July 2014

by Will Corry on July 18, 2014

NSPCC hands PR account to Amaze 

From www.thedrum.com -

The NSPCC has extended its relationship with digital marketing agency Amaze and appointed it as one of four agencies to its PR roster...

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Infographic : Consumers only have five ‘Best Friend Brand’ companies from which they will repeatedly open emails and buy products

by Will Corry on July 17, 2014

New research from SilverpopTM, @Silverpop an IBM company and a leading provider of digital marketing software that enables personalized customer experiences, reveals from which they will repeatedly open emails and buy products.

The research, which examined the online shopping habits and communications preferences of nearly 4,000 consumers across the UK, the U.S. and Germany, found relevance and trust to be at the heart of building these relationships.

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Video : In-store tablets for enhancing sales and multi-channel marketing / Giant iTab

by Will Corry on July 16, 2014

Mark Jones writes ...Here is a great video on the variety of uses of tablets for enhancing In-Store Sales and Multi-Channel Marketing (including Argos, House of Fraser and Carphone Warehouse).

Watch this video [more…]

Tremor Video and DoubleVerify partner up to tackle online ad fraud

by Will Corry on July 16, 2014

Video ad technology company Tremor Video @TremorVideo has formed an international partnership with digital performance company DoubleVerify @doubleverify to reduce online ad fraud by eliminating machine or bot-based impressions from campaigns.

When a call to serve an ad is received, DoubleVerify’s advanced fraud protection technology determines whether it’s from a bot or consumer – if it's a bot the impression is blocked and the ad won’t be served. The partnership covers the U.K., U.S. and Canadian markets. [more…]