Apps & Software
Adobe makes voice more personal
No matter where you go, “Alexa”, “Okay Google” and “Hey Siri” are being uttered more than ever before. Within the last couple of years, attractive pricing and changing consumer preferences have moved voice-enabled devices quickly through the market and into people’s homes.
In 2017 alone, Adobe Analytics Cloud data showed that online sales were up 103% year-over-year.
You no longer have to record a TV programme on a physical recorder, such as old-school VHS tapes, so you can watch it later. Streaming technology allows you to watch what you want when you want.
This is a revolution in the entertainment world. Some say it was started by Apple with the introduction of iTunes. Before iTunes was unveiled, most streaming sites were illegal, and Apple was the first big manufacturer to fully commit.
Gadgets are everywhere; they come in just about every guise you can imagine and range from being highly developed for a single purpose to having no use at all. Whether you are a self-proclaimed fan or not, you can’t avoid them.
Unless you’ve been living under a rock for the last few months, you might recognise the first item on our list – a particular item that has captured the attention of millions. Without any particular marketing effort, a simple handheld gadget with no discernible function and no digital interface has rocketed to global notoriety; guess what it is yet?
Provides Publishers access to People-Based Marketing Budgets
Provides Publishers access to People-Based Marketing BudgetsLatest: LiveRamp™, an Acxiom® company (NASDAQ: ACXM) and leading provider of omnichannel identity resolution, today announced the availability of LiveRamp’s platform to publishers.
This solution allows publishers to better monetise their audiences by supporting brands' people-based marketing initiatives. In turn, marketers benefit from the ability to expand people-based targeting beyond Google and Facebook and provide consumers with a more consistent experience across channels. [more…]
As we move further into the digital age there are four main B2B sales roles identified by Forrester Research that will be impacted by technology.
There will be a dramatic decrease in Order Takers; these will be replaced with self-service portals.
Take McDonalds as an example, when walking into one of their restaurants customers are now presented with self-service kiosks, where they can order via touch screens that are fully loaded with the fast food chain’s menu.
The only interaction with a customer service representative is when the buyer collects their food.
Marketing technical products can be challenging.
Brands often struggle to translate their product’s innovation and ingenuity into an engaging message that attracts attention.
Technical specifications are important but strong storytelling can make a lasting impression. So here are 5 ways brands simultaneously strut their technical stuff AND sound exciting.
Affordable Technology Gifts for 2017 And Beyond
Just a few decades ago, the idea of handheld computers in our pockets was almost unthinkable and none of us carried mobile phones or had internet access. While there was plenty of technology available, it carried a price tag far higher than the average salary could achieve.
Today, technology is developing at a sensational rate and there are thousands of high tech consumer products available to buy at relatively cheap prices. Products that would have been major investments several years ago are now affordable gifts for your friends and family.
These things are terrific for making a simple stand look something special. They come with a full install and support service too. [more…]
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SOP addresses demand for customizable digital platform with SaaS style pricing model
Globant presents two new platforms to its proprietary industry software delivery model, “Services over Platforms” (SoP).
The company introduced earlier the initial SoP portfolio, which included StarMeUp, an employee engagement platform; and I AM AT, a mobile technology platform focused on gaming and social media; and now adds two new platforms: Acamica, an e-learning technology platform; and Collokia, a machine learning-collaboration algorithm for employees. [more…]
Found this new resource - news curated by LinkedIn’s editors. It gives the UK marketer a more than useful update on 
Given the current political chaos in the UK this article about Mexico and their new president could add another dimension to the situation at Westminster.
Latest: 
Behavioural communications agency HeyHuman is launching a nationwide sampling campaign for Green and Black's to promote the brand’s recently introduced range of luxury, bite-sized chocolates, ‘Velvet Fruit’.
Online marketing has taken the world by storm in recent years. With such a fast-moving scene, things don't stay the same for long. You might question how you even managed before Facebook or Twitter. 
Luxembourg is often called the “Heart of Europe.” This is due to its strategic position, and a brilliant mix of cultures. This country has one of the most powerful economies even with the population of half a million.
Latest figures revealed by the