Apps & Software
Boomset says -It's no secret we're fans of renting devices for events, and this particular technology was a BIG hit (and not just in size) at #DestinationConfex the International Confex for meetingprofs held in Olympia, London recently.
Talk about going BIG when it comes to participation, this giant screen @thegiantitab is available for rent or purchase with different stand options, like podium, desktop, or kiosk. The size of the tablet itself is interactive and engaging with its audience, and some of their clients include Philips and BBC News.
Occam head of marketing technology Gary Arnold talked recently to theMarketingblog about Accelero
Understand. Create. Deliver. Measure.
- What is Accelero?
- Is Accelero unique?
- Why is Accelero being launched now?
- Is it being sold as one product?
- What difference will a client’s customers see?
- Who will buy and use Accelero?
- How does Accelero transform measurement and ROI?
From digiday.com -Clippet, a U.K. startup co-founded by Rupert Murdoch's grandson, wants to become go-to mobile news app with its short, shareable audio segments.
Understand. Create. Deliver. Measure.
Gary Arnold, head of marketing technology at Occam – a St Ives Group company – said: “Customer understanding is essential to delivering engaging marketing experiences, and data is the raw fuel that drives it. This has been a fundamental part of Occam’s proposition since our inception over 20 years ago. Watch the video
Lovers shop on-the-go for luxury gifts
Today, new network data from Rakuten Marketing reveals that more people are shopping for gifts on-the-go for Valentine’s Day, as they turn to mobile devices for their shopping. The data, taken from Rakuten Marketing’s UK affiliate network of over 400 retailers, shows that sales on mobile devices now account for a quarter (25%) of all sales made in the run up to Valentine’s Day, with smartphone sales increasing by 91% year on year.
In addition, the popularity of recent phone releases, such as the iPhone 6, shows a growing desire for larger mobile screens, suggesting that shopping on these devices is fast becoming more appealing and accessible.
Nicky Milligan, managing director of mcm creative group , @mcmcreativegrp explores the problem with PowerPoint and suggests some alternatives
PowerPoint has been getting attention lately - but not in a good way. Audience engagement is more important than ever and, increasingly, PowerPoint is viewed as a curse rather than a blessing: an outdated presentation tool which leaves presenters floundering and audiences bored.
