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Events : Check the new programme for SMX London 20 & 21 May 2015

by Will Corry on January 26, 2015

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JICWEBS update on online ad anti-fraud initiative

by Will Corry on January 22, 2015

The UK’s Joint Industry Committee for Web Standards (JICWEBS) – the independent body that defines best practice and standards for online ad trading – confirms that, in mid-December at the IPA, it held the first cross-industry* technical group meeting designed to tackle online ad fraud.

The industry is aiming to publish anti-fraud good practice principles for the UK market in July 2015 and, beyond that, to announce the first companies to be accredited for meeting industry-agreed standards to reduce the risk of fraudulent ads being served.

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Retailers – How much profit will you make tomorrow…? With Forecaster we can show you

by Will Corry on January 21, 2015

Retailers to have “crystal ball” for online campaigns via new predictive analytics platform

Tells retailers most profitable way to spend online ad budgets based on factors including weather, TV ads and location; improves margins up to 900%

Retailers now have access to a “crystal ball” which shows where and how to spend online ad budgets to deliver the greatest profit – through the launch of a predictive analytics platform from online retail specialists,@summitmedia Summit.

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New mobile coffee stamp loyalty card from M&S / Eagle Eye Solutions

by Will Corry on January 20, 2015

M&S cafes go digital with new mobile coffee stamp loyalty card 

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Are you promoting a conference, music festival, training workshop or charity fundraiser? / Create a free account with Mitingu

by Will Corry on January 20, 2015

When was the last time you bought tickets to an event the old-fashioned way? Quite a tough question? Perhaps you bought tickets for your child’s school play. The reality is that, since nearly all ticket sales have moved online, event promotion has drastically changed.

Whether you’re promoting a conference, music festival, training workshop or charity fundraiser, there are many free ways to promote events online  http://www.mitingu.com/

These are our top tips and a few creative ideas to get you started...

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Events : IRX 2015 put a year’s worth of learning, ideas and solutions at your disposal

by Will Corry on January 20, 2015

Internet Retailing Expo - 25/26 March 2015

Turning the best ideas in multichannel into action. Hear from the best in multichannel and drive your business forward. IRX put a year’s worth of learning, ideas and solutions at your disposal, providing an experience for you that is the most efficient way to spend two days.

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The benefits of free conference calls

by Will Corry on January 14, 2015

Conference calling has become an important communication tool in today’s business world. A teleconference is a way used to bring together individuals from different locations over the phone. It is the fastest and easiest means of connecting with clients and colleagues around the globe.

For one to make a free conference call in the United Kingdom, you are needed to enter your email address to get your free pin. [more…]

Audi unveils smart watch to start its driverless car

by Will Corry on January 9, 2015

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CES 2015 – Top brands & Top 8 trends being mentioned and talked about / Hotwire Group

by Will Corry on January 9, 2015

Top brands being talked about : 

1) Samsung – 18,643 tweets

2) Panasonic – 8,312 tweets

3) Intel – 7,444 tweets

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Forget the selfie – if you want to appear more attractive, friendly and trustworthy – upload a video of yourself

by Will Corry on January 7, 2015

  • Biased Britain: Nationwide social experiment reveals a built in bias towards favouring others who appear in videos to those who appear in photos
  • Battle of the sexes: Both women and men find men more trustworthy and attractive in video than they do in photo

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