Apps & Software
Teradata, a global leader in analytic data platforms, marketing applications and consulting services, has revealed details of its upcoming pan-European conference, Connect 2014. The annual event, now in its ninth year, will take place in London at Stamford Bridge, home of the famous Chelsea Football Club, on June 3-4, 2014.
For more information and registrations please visit: www.teradata.com/connect2014
A common dilemma for digital media businesses is how to convert users into paying customers. In a market with exponentially growing options for customers and the constant presence of free offers this is no mean feat. Success demands maximum clarity of a business’ value proposition and on-going delivery of that value.
Jon Ferrara (CEO, Nimble)
"Sales intelligence boils down to any information or context you as a salesperson use in the sales process to better establish trust, rapport, expertise and suitability of yourself or your company in order to make the sale. Ultimately, people (buyers) purchase from people they trust and want to do business with you."
Londoners spend more than twice as much per purchase online than the rest of the UK
Web users in London spend on average more than twice as much as their provincial counterparts every time they make a purchase online according to new research from Customer Experience Management (CXM) platform @qubitgroup Qubit. The average online order value in London is £268.00 compared to just £100.23 for internet shoppers in the rest of the UK.
However, this doesn’t mean that Londoners are an easy target for internet retailers – whilst they spend more with each purchase, they tend to be more picky, with an average conversion rate (e.g. the percentage of visitors who go on to purchase) standing at 2.07% compared to a non-London average of 2.32%.
Performics EMEA @Performics_EMEA has beaten off stiff competition from search and digital agencies across the region to win the most coveted search award in the region: Best Agency at the European Search Awards. This is the second time that ZenithOptimedia’s performance marketing network has won Best Agency of the Year at the European Search Awards, having picked up this prestigious award in 2012.
At the gala ceremony in Reykjavik, Performics Spain also won Best Use of Social Media in a Search Campaign for their work with Toyota.
The European Search Awards (www.europeansearchawards.com) is an international competition that celebrates the very best in paid and organic search, digital and content marketing in Europe. The awards are now in their third year and Performics EMEA has won awards every year since the competition’s inception. [more…]
From Forbes : Here are nine tips for offering exceptional customer service via social media:
No matter how prominently you display your customer service email address or phone number, customers are still likely to ask questions, share success stories, or file complaints on your social media channels.
Whether it’s Twitter, Facebook, Instagram, Google Plus, or Pinterest, consumers are interacting more and more frequently with brands via social media. Even if your marketing team and your customer service team don’t currently overlap, incorporating customer service best practices into your social media strategy is essential.
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Total UK digital ad spend up 15% year-on-year to £6.3bn in 2013 - Mobile ad spend doubles to break £1bn mark; accounts for £1 in £6 of digital advertising
- Tablet-dedicated ad spend up 400%
- 6 in 10 tablet owners say it’s their “go to” home internet device
London, 8 April 2014: Over one in four British consumers now owns a tablet, as advertisers spent a record £6.3 billion in 2013 to reach people surfing the internet across an increasing array of devices, according to the latest Internet Advertising Bureau UK (IAB) Digital Adspend report, conducted by PwC. [more…]
Psyched to get our Android Freelancer Messenger App out! Users are loving it! http://t.co/b14OJ4Wn9h … @freelancer pic.twitter.com/NuJ4DRSZqC
— Will Corry (@slievemore) April 7, 2014
We’re going to guess you’ve answered yes to at least one of the questions and if that’s the case, you need to attend these digital marketing conferences @OnTheEdgeLive where these questions, amongst others, will be answered.
On The Edge are a series of one-day digital marketing conferences that 91% of 2013 attendees said they would return to!
