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Hear from top speakers from Shop Direct, eBay, Dixons Carphone, Argos, Selfridges, John Lewis and more / IRX 2015

by Will Corry on December 21, 2014

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AudienceScience Research: CMOs turn to technology, not media agencies, to ensure digital advertising success

AudienceScience Research: CMOs turn to technology, not media agencies, to ensure digital advertising success

by Loudmouth PR on December 19, 2014

New research results revealed by global advertising technology and services company AudienceScience® show that only 27% of advertisers feel that having the most talented media agency will contribute to the success of their digital advertising campaigns, while 46% of overall advertisers and 56% of Mega advertisers (spend £40m+) believe that a deeper in-house knowledge of digital advertising technology will be the most important factor in bringing them digital advertising success.

Indeed, 43% of advertisers plan on bringing more responsibility in-house for digital planning within the next 12 months.

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Videos : Most popular app performance customer success stories – Hiscock, Bond International, Rank Group, esure, Financial Times etc.

by Will Corry on December 19, 2014

Just in from Sandra Peil at @Dynatrace Dynatrace

I wanted to share with you our most popular customer success stories viewed by your peers. 

Click on any of the videos below (no registration required) and find out how:

  • Hiscox - improved app performance by 2,000% and moved
  • o a user-experience SLA culture
  • Joules.com - optimised user experience and tamed eCom performance issues
  • Bond International - improved their competitive advantage significantly
  • by significantly reducing troubleshooting time

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Be warned : Digital is doing to TV what television did to print and radio. Disrupt and disturb

by Will Corry on December 19, 2014

"Don't Ignore This Game Changing Trend in Content Marketing" by @jeffbullas on @LinkedIn https://t.co/5p5gpnuqds … pic.twitter.com/O1grn6JU8o— Will Corry (@slievemore) December 19, 2014
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Guildhall Galleries first to roll out Mobikats Beura iBeacon Platform

by Will Corry on December 16, 2014

Award-winning app and iBeacon developer Mobikats Enterprise (www.mobikatsenterprise.com) today announces the successful roll-out of its Beura iBeacon Platform at Guildhall Galleries in London.

The installation is one of the first consumer-facing iBeacon installations in Britain and is destined to pave the way for other iBeacon installations across retail, malls, hotels, museums, airports and any other public site.

Check the Mobikats blog

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Cartoon Network & Dr. Martens, Assister, Press Reader, Greenlight Research, Opera, Evian & Kenzo – Fresh Marketing News

by Will Corry on December 8, 2014

Get your engagement success story loaded here - Will Corry 01784 434 412

All about Cartoon Network & Dr. Martens, Assister, Press Reader, Greenlight Research, Opera, Evian & Kenzo - Fresh Marketing News.

Read it here.

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Get the know how and nitty-gritty on all things ‘behind the buy button’

by Will Corry on December 7, 2014

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Programmatic / TV and online ads to be synced via new programmatic offering

by Will Corry on December 3, 2014

Infectious Media integrates new programmatic platform enabling online ads to be served in sync with TV ads

Taps into consumers’ dual-screening habits by triggering display ads to run within milliseconds of TV ads

Infectious Media, @Infectiousmedia the programmatic specialist, has integrated TV synchronisation capabilities directly into its programmatic platform to allow digital display ads to be automatically coordinated with TV ads.Online ads will be deployed programmatically on desktops and tablets within milliseconds of a TV advert appearing.

This allows brands to reach audiences across dual screens, maximising the impact of their TV investments. The technology is able to establish the right time to deploy ads by tapping into a commercial database containing information on TV slots for over 2,000 channels, across 60 countries.

http://www.infectiousmedia.com/

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Events : 4 great examples of the Giant iTab in action – enjoy

by Will Corry on December 3, 2014

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Mobikats launches Beura iBeacon mobile marketing platform

by Will Corry on November 30, 2014

App developer Mobikats has launched its Beura iBeacon platform, allowing retailers and others to track audiences in real space using heat mapping, engage them in real-time and deliver tailored messages, from reward points to service information.

Phillip Hunt, CEO of Mobikats, says: “Our vision is for Beura to become a data platform that understands audiences’ unique needs and services those needs, in real-time, real-space environments.”

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