Ninety Percent of Holiday Shoppers Expect Consistent Brand Experiences Across Channels and Devices According to SDL Survey
Global survey results demonstrate importance of consistent, omni-channel customer experiences this holiday shopping season
Ninety percent of consumers said they expect the customer experience to be consistent across channels and devices used to interact with brands this holiday shopping season, according to a new global study of more than 3,000 consumers by SDL (LSE: SDL). This is a growing expectation from shoppers, representing a 17 percent increase from what consumers reported last year.
Mobile payments company iZettle, is today launching a marketing campaignwith Forsman & Bodenfors (F&B), one of the best advertising agencies in the world.
iZettle is the first mobile payments company in this space to do a big marketing push. Together with F&B it has created a campaign that centres on the notion that ‘big things start small’.
The campaign showcases that iZettle empowers small businesses to be the best they can be and highlights that SMEs can run their business and take card payments on a smartphone or tablet anywhere in the world using iZettle. These messages will be conveyed via TV, radio, print and digital adverts.
Follow these top tips to starting your own online store from the experts at Amber Jewellery, the successful suppliers of fashion jewellery to the trade.
Have you finally decided to take your store online after years of grafting on the high street? Or are you starting a brand spanking new online store from scratch?Whichever best describes your current status and ambitions, we have a few hints and tips that might just get you closer to making your retail dreams come true.
Telecom specialist reports that this year’s target of driving the customer base to 5 million and saving collective users more than $280 million in roaming charges has been achieved two months early
As the doors of the London event World Travel Market are about to open next week, telecoms firm Top Connect (www.topconnect.com) today reports that it has reached its end 2014 targets with its pre-paid TravelSim (www.travelsim.com) roaming service and is two months ahead of its business schedule. [more…]
Real-time marketing specialist launches following successful beta
Trigger Buzz, a specialist in real-time marketing, today announced its official launch along with the involvement of Greg Delaney, Mark Lund and Malcolm Green who’ve invested in the business and have taken roles on the company’s board.
Trigger Buzz will be led by founder and managing director Stephen Wise alongside head of operations Tom Maverley, with Delaney and Green offering creative support and direction. Lund will provide commercial expertise.