Apps & Software
![Is robotics the future of construction? [Exclusive]](http://www.themarketingblog.co.uk/wp-content/uploads/2019/03/Untitled-Design21-1-205x137.jpg "Is robotics the future of construction? [Exclusive]")
All the reasons that you can think of why low-level robots are built fall into two main categories: safety and efficiency.
Robots can do repetitive tasks like screwing on bolts and screws all day without sacrificing efficiency and perform dangerous tasks like going under freezing water to locate a wreck without safety concerns if human divers did the job.
Adobe makes voice more personal
No matter where you go, “Alexa”, “Okay Google” and “Hey Siri” are being uttered more than ever before. Within the last couple of years, attractive pricing and changing consumer preferences have moved voice-enabled devices quickly through the market and into people’s homes.
In 2017 alone, Adobe Analytics Cloud data showed that online sales were up 103% year-over-year.
You no longer have to record a TV programme on a physical recorder, such as old-school VHS tapes, so you can watch it later. Streaming technology allows you to watch what you want when you want.
This is a revolution in the entertainment world. Some say it was started by Apple with the introduction of iTunes. Before iTunes was unveiled, most streaming sites were illegal, and Apple was the first big manufacturer to fully commit.
Gadgets are everywhere; they come in just about every guise you can imagine and range from being highly developed for a single purpose to having no use at all. Whether you are a self-proclaimed fan or not, you can’t avoid them.
Unless you’ve been living under a rock for the last few months, you might recognise the first item on our list – a particular item that has captured the attention of millions. Without any particular marketing effort, a simple handheld gadget with no discernible function and no digital interface has rocketed to global notoriety; guess what it is yet?
Provides Publishers access to People-Based Marketing Budgets
Provides Publishers access to People-Based Marketing BudgetsLatest: LiveRamp™, an Acxiom® company (NASDAQ: ACXM) and leading provider of omnichannel identity resolution, today announced the availability of LiveRamp’s platform to publishers.
This solution allows publishers to better monetise their audiences by supporting brands' people-based marketing initiatives. In turn, marketers benefit from the ability to expand people-based targeting beyond Google and Facebook and provide consumers with a more consistent experience across channels. [more…]
As we move further into the digital age there are four main B2B sales roles identified by Forrester Research that will be impacted by technology.
There will be a dramatic decrease in Order Takers; these will be replaced with self-service portals.
Take McDonalds as an example, when walking into one of their restaurants customers are now presented with self-service kiosks, where they can order via touch screens that are fully loaded with the fast food chain’s menu.
The only interaction with a customer service representative is when the buyer collects their food.
Marketing technical products can be challenging.
Brands often struggle to translate their product’s innovation and ingenuity into an engaging message that attracts attention.
Technical specifications are important but strong storytelling can make a lasting impression. So here are 5 ways brands simultaneously strut their technical stuff AND sound exciting.
Affordable Technology Gifts for 2017 And Beyond
Just a few decades ago, the idea of handheld computers in our pockets was almost unthinkable and none of us carried mobile phones or had internet access. While there was plenty of technology available, it carried a price tag far higher than the average salary could achieve.
Today, technology is developing at a sensational rate and there are thousands of high tech consumer products available to buy at relatively cheap prices. Products that would have been major investments several years ago are now affordable gifts for your friends and family.
These things are terrific for making a simple stand look something special. They come with a full install and support service too. [more…]
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McDonald's UK and Ireland has brought its marketing, insight, and food development teams together as part of a restructuring.
The cosmetics industry has seen a shift in recent years, with bloggers and new entrants actively encouraging consumers to buy cheap copies of high-end products.
Reddit remains one of the biggest discussion platforms on the internet today.
n recent years, the world of marketing has altered dramatically in terms of the way in which businesses choose to market themselves to their audience.
The CI Group has gained first class recognition as one of the Best Places to Work.
E-commerce is taking over the world at a rapid pace. A lot of business owners are adopting strategies in digital marketing to improve their business.
A man was in the habit of carrying an umbrella wherever he went. 
Proving your employees with a rewards system can be a great way to boost performance. Here are 5 ways you can start rewarding performance.
Research Finds Three Quarters of Business Leaders Feel Subscription Holds Key to Growth in the ‘Membership Economy’
Did you hear the one about the Glasgow Primary teacher that was helping one of the kids to put on his boots?
A woman decides to have a face lift for her 50th birthday. She spends £9,000 and looks sensational.