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Events : All the latest news about ad:tech London – 21st : 22nd October

by Will Corry on August 30, 2014

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Conversion rate optimization infographic / “Clients regularly seeing conversion rates in the double digits” / Eddie O’Driscoll, DPFOC

by Will Corry on August 29, 2014

Hi Will, ...  My name is Eddie O’Driscoll and I am the MD of a digital marketing agency in Ireland called DPFOC.

One area of particular interest to me is the whole discipline of conversion rate optimization. For years, our company focused on getting more and more traffic to our clients’ websites. But recently we started to say “OK, are we squeezing every last conversion out of the traffic that our clients already have?”

http://www.dpfoc.com/uk/

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RFID Wristband Tech to enable cashless payments and social engagement at festivals

by Will Corry on August 28, 2014

I have got some interesting news from the folks at ID&C.

Some of the most exciting stuff that they do is based around RFID Wristband Tech e.g. using RFID Wristband Tech to enable cashless payments and social engagement at festivals; the data that is collected as a result of the tech at these events is huge and really interesting marketing/ digital insight can be gleaned from it.

The following case studies are videos of a RFID collaborations that @IDandC have done with Bonaroo Festival and UEFA Champions Festival some examples of this ‘big data’ are used in these videos.

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Register for this data mining, analytics, optimisation conference in London – Make sure you use MARKETINGBLOG14 for an extra 15% discount

by Will Corry on August 27, 2014

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Blunders : Did Amazon only sell 35,000 fire phones?

by Will Corry on August 27, 2014

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Register for Conversion Conference London – Make sure you use MARKETINGBLOG14 for an extra 15% discount

by Will Corry on August 24, 2014

Register for Conversion Conference , London. Use MARKETINGBLOG14 for an extra 15% discount

TheMarketingblog will be reviewing content and speakers from the Conversion Conference London. We start with 200 techniques for winning customers. The session speaker is Bart Schutz.

We are brains.  And your brain is in the business of convincing consumer brains to part with their money.As peculiar as it sounds, the better you know how to influence their cortical proteins and fats, the higher your conversion rate will be (not to mention, the more money you might separate from your bosses brain!). In this session 4pm on the 29th October Bart Schutz, Chief Persuasion Officer, @onlinedialogue will spoil you with mind blowing scientific insights about your brain.

More articles etc. on the Conversion Conference 2014 [more…]

Silicon Cities: An infographic map of UK’s clusters

by Will Corry on August 24, 2014

A new report from Policy Exchange says that Britain is already benefitting from the growth of technology firms with 1.2million people employed in the sector. The technology sector also received more equity investment than any other sector over the past three years. However, the fruits of this success are predominantly being felt in and around London and the South East.

A recent study showed that the concentration of tech employment in the South East is greater than the national average in as many as 47 out of 66 local authorities, with Wokingham having more than five times the national proportion of technology workers.

In London alone, 21 out of 33 local authorities have a higher proportion of workers employed in technology related roles than the national average.

Between 2009 and 2012, 27% of all new jobs in London can be attributed to the technology sector and there are now an estimated 34,000 tech businesses in the Capital.

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‘Solution’ Offer : Reach your prospect more often with the right message : Ten of your articles loaded into theMarketingblog – only £450

by Will Corry on August 23, 2014

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B2B marketers : How to improve lead generation, referrals, content and more

by Will Corry on August 23, 2014

In a recent article for Ad Age, Ruth Stephens offered her"top seven" list of b-to-b marketing channels. Topping the list was website lead generation.

Stephens reviews the basic ways in which businesses typically use their websites for inbound lead gen, from offering a white paper or other download in exchange for contact information, to using IP address identification software to discover which company a visitor is from and then placing a sales call to that company.

Special Offer. Cheers – ten to twelve of your articles, stories loaded into theMarketingblog for only £450

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RadiumOne UK helps Squawka to better understand and engage with audiences everywhere

by Will Corry on August 22, 2014

Squawka & RadiumOne UK Agree Audience Extension Partnership

RadiumOne UK, the programmatic advertising experts, today announces an audience extension partnership with Squawka, the web-based football statistics application.

The partnership will enable Squawka to harness and better understand its key social, mobile and web audiences in order to extend its advertising inventory, which currently sells out during key football events such as the World Cup.

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