Apps & Software
by Will Corry on July 25, 2014
— Will Corry (@slievemore) July 25, 2014
by Will Corry on July 16, 2014
Video ad technology company Tremor Video @TremorVideo has formed an international partnership with digital performance company DoubleVerify @doubleverify to reduce online ad fraud by eliminating machine or bot-based impressions from campaigns.
When a call to serve an ad is received, DoubleVerify’s advanced fraud protection technology determines whether it’s from a bot or consumer – if it's a bot the impression is blocked and the ad won’t be served. The partnership covers the U.K., U.S. and Canadian markets. [more…]