Whoosh PR (www.whooshpr.com), the specialist telecoms, mobile and emerging technologies PR agency, today announces that it has been selected by award-winning app developer Mobikats (www.mobikatsenterprise.com) to launch its enterprise iBeacon platform.
Called Beura - Gaelic for iBeacon - the platform brings location based relevance to smartphones. It enables brands to track audiences in real space, reward audiences in real time and engage with them at the right time and place.
Beura iBeacons technology enables brands to reach out to customers or staff by enabling content such as promotions, information and much more to be presented to users based on their proximity to an iBeacon. Beura targets retail, industry and entertainment or any other venture that can benefit from a location-specific app experience. [more…]