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Mobikats turns to Whoosh PR to launch unique iBeacon campaign

by Will Corry on November 22, 2014

Whoosh PR (www.whooshpr.com), the specialist telecoms, mobile and emerging technologies PR agency, today announces that it has been selected by award-winning app developer Mobikats (www.mobikatsenterprise.com) to launch its enterprise iBeacon platform.

Called Beura - Gaelic for iBeacon - the platform brings location based relevance to smartphones. It enables brands to track audiences in real space, reward audiences in real time and engage with them at the right time and place.

Beura iBeacons technology enables brands to reach out to customers or staff by enabling content such as promotions, information and much more to be presented to users based on their proximity to an iBeacon.  Beura targets retail, industry and entertainment or any other venture that can benefit from a location-specific app experience. [more…]

The top 10 trends in affiliate marketing for 2015 / Affiliate Window

by Will Corry on November 20, 2014

Affiliate Window have sent us their latest research. They say .....

We've just released our latest white paper looking at the top 10 trends in affiliate marketing for 2015 featuring lots of data/stats, industry opinions, and projections.

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Stephanie Beadell’s SMX London link building presentation

by Will Corry on November 19, 2014

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London based digital marketing agency, MediaVision is marking 10 years in business this month

by Will Corry on November 17, 2014

Starting out as a purely SEO-led agency by Director Thomas Schonenberger and CEO Louis Venter, MediaVision has evolved over the years to become a fully integrated digital marketing agency with offices in London and Cape Town.

Following MediaVision’s rebranding in 2013, the boutique agency expanded to incorporate a multifaceted team of Digital PR, Social, SEO and PPC experts. With a 193% rate of growth in the last three years, @MediaVision was recently named by The Drum as one of the most financially prosperous marketing agencies of 2014.

In recent years, MediaVision has helped a host of big-name clients in lifestyle and B2B including British heritage fashion brand Aquascutum who MediaVision assisted with a complete digital relaunch in 2013. Other names on the list include DickiesStore, Instant Offices and Daisy Jewellery.n brand Aquascutum who MediaVision assisted with a complete digital relaunch in 2013. 

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Harness the power of 10 fresh ‘User Generated Content’ articles

by Will Corry on November 16, 2014

10 'Fresh' User Generated Content articles

#themarketingblog, #UGC, 'User Generated Content', debbie&andrews, Giant iTab, Hotcow, Social Proof,theMarketingblog, UGC

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Video : A giant touchscreen tablet & smartphone solution for enabling better eCommerce in-store

by Will Corry on November 15, 2014

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Tweets about @thegiantitab

by Will Corry on November 15, 2014

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84 percent of millennials state that User-Generated Content influences what they buy

by Will Corry on November 15, 2014

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Video : The new hungryhouse ad has landed #TheEasyWayToTakeaway

by Will Corry on November 13, 2014

hungryhouse reveals refreshed strategic direction with new tagline and TV campaign  : Innovative online food ordering brand kicks off takeaway season by demonstrating it is ‘the easy way to takeaway’

Online food ordering platform hungryhouse.co.uk, part of the Delivery Hero Group, has unveiled a new TV campaign with a refreshed tagline, ‘The easy way to takeaway’.

The campaign kicks off a new strategic direction for the brand following a period of research and customer data analysis, which proved ordering a takeaway on @hungryhouse is perceived to be a simple utility and a day-to-day pleasure. The new campaign recognises and stays true to that perception by portraying an identifiable and authentic ordering experience while adding a playful twist.

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“The re-positioning of adconnection to be the leading performance agency has gone very well” – Catherine Becker, CEO of adconnection

by Will Corry on November 12, 2014

It was good to catch up with Catherine Becker, CEO of adconnection recently.

I asked Catherine to give theMarketingblog readers an up to date picture of how her agency @adconnectionUK was progressing.

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