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Business broadband the do’s and the don’t’s

by Will Corry on March 27, 2015

Modern businesses rely on the Internet to carry out their day to day transactions. For this reason, business broadband services should be fast enough to enable such businesses conduct their online transactions efficiently.

A fast connection offers sufficient bandwidth and unparalleled performance, regardless of the number of people/applications sharing it at any given time.

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Publishers monetizing with InMobi have seen up to 5x increase in monetization

by Will Corry on March 25, 2015

InMobi Native Ads Platform Powers Monetization Of World’s Leading Social and Messaging Apps

Native Ads Drive Upto 5x Higher Monetization For Publishers

InMobi, the world’s most powerful mobile advertising platform, is quietly powering the Publishers monetizing with InMobi have seen up to 5x increase in monetization.  Social and messaging apps are among the fastest growing categories on app stores.

Most apps in this category are extremely specialized  – Publishers monetizing with InMobi have seen up to 5x increase in monetization., sharing common interests like superheroes or comics.

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St Ives buy Chicago-based Solstice Consulting

by Assistant Editor on March 17, 2015

St Ives Group, the international marketing services business, today announced the acquisition of Chicago-based consultancy Solstice Mobile, a mobile-first digital product design and engineering firm.

The acquisition is a continuation of St Ives’ strategy to further enhance its digital expertise, and will provide the Group with deeper mobile customer engagement and loyalty capabilities.

The deal also supports St Ives’ target of increasing its international footprint and signals its intent to be seen as a credible contender to leading global digital agency groups and consultancies.

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Keywords are dead — Long live concepts, entities & audiences / SMX London 2015

by Will Corry on March 6, 2015

Still thinking in terms of which keywords you should target for your SEO or paid search activities? Think again. With SEO, especially with Google Hummingbird, keywords might be entered by searchers, but concepts and entities are what get processed to find matches.

Find out more about SMX London and theMarketingblog  special discount.

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Amplience – Retailers can now curate social and user generated content from Instagram and other social channels / Shop Direct VeryMe campaign

by Will Corry on March 5, 2015

Amplience launch User Generated Content solution with the Shop Direct VeryMe campaign.

Integration of user generated and social media content enables retailers like Shop Direct to increase shopper engagement and deliver rich social proof throughout the customer journey

Amplience today announced it has released the User Generated Content (UGC) solution on the AmplienceOne platform.

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Giant iPhones for Hire

by Will Corry on February 17, 2015

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Gary Arnold talks to theMarketingblog about Accelero – a new in house marketing tool

by Will Corry on February 16, 2015

Occam head of marketing technology Gary Arnold talked recently to theMarketingblog about Accelero

Understand. Create. Deliver. Measure.

  • What is Accelero?
  • Is Accelero unique?
  • Why is Accelero being launched now?
  • Is it being sold as one product?
  • What difference will a client’s customers see?
  • Who will buy and use Accelero?
  • How does Accelero transform measurement and ROI?

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New Signal #Infographic: Why a single view of the customer is vital for marketers:

by Andy Brown on February 11, 2015

“The customer journey is now so fragmented that the ability for a marketer to measure their marketing efforts across all channels, whilst providing a seamless customer experience is an increasingly complex discipline, said Neil Joyce, @Signal Signal’s Managing Director EMEA (pictured).

Signal, the global leader in cross-channel marketing technology, today launched the industry’s first customer identity management solution that helps marketers unlock the coveted single view of the customer on an always-on basis, while allowing brands to maintain control of profile data.

http://www.signal.co/

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Accelero is Occam DM’s new in house marketing tool that lets you understand your customers to create, deliver and measure effective campaigns in a quick to deploy, cost effective package

by Will Corry on February 11, 2015

Understand. Create. Deliver. Measure.

Gary Arnold, head of marketing technology at Occam – a St Ives Group company – said: “Customer understanding is essential to delivering engaging marketing experiences, and data is the raw fuel that drives it. This has been a fundamental part of Occam’s proposition since our inception over 20 years ago.  Watch the video

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Smartphone sales for Valentine’s Day increase 91% YOY – Rakuten Marketing data

by Will Corry on February 11, 2015

Lovers shop on-the-go for luxury gifts

Today, new network data from Rakuten Marketing reveals that more people are shopping for gifts on-the-go for Valentine’s Day, as they turn to mobile devices for their shopping. The data, taken from Rakuten Marketing’s UK affiliate network of over 400 retailers, shows that sales on mobile devices now account for a quarter (25%) of all sales made in the run up to Valentine’s Day, with smartphone sales increasing by 91% year on year.

In addition, the popularity of recent phone releases, such as the iPhone 6, shows a growing desire for larger mobile screens, suggesting that shopping on these devices is fast becoming more appealing and accessible.

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