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Guildhall Galleries first to roll out Mobikats Beura iBeacon Platform

by Will Corry on December 16, 2014

Award-winning app and iBeacon developer Mobikats Enterprise (www.mobikatsenterprise.com) today announces the successful roll-out of its Beura iBeacon Platform at Guildhall Galleries in London.

The installation is one of the first consumer-facing iBeacon installations in Britain and is destined to pave the way for other iBeacon installations across retail, malls, hotels, museums, airports and any other public site.

Check the Mobikats blog

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Referral marketing is going to affect every single business and every single consumer in the very near future

by Will Corry on December 9, 2014

 

I’ve always believed that referrals or Word of Mouth (WOM) marketing is probably the most profitable marketing, and that’s not going to change.
What I do think will change is that people are going to start cashing on the referrals that turn into transactions.
Ever referred anyone to a sweet Shiraz, a reliable mechanic, a reputable daycare, or even an enterprise server solution?

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5 killer tactics to increase your blog traffic

by Will Corry on December 7, 2014

 

5 Killer Tactics To Increase Your Blog Traffic - Social Media Week | Fresh 'Social Business' News from theMarketingblog | Scoop.it

From socialmediaweek.org

We’ve all been there. We’ve hit publish on our latest blog post and expected the comments and shares to start rolling in.  

But instead we get… nothing. It seems that no one has even seen our beautiful article, let alone read it. A piece of tumbleweed seems to blow across the screen and it feels...

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“How to be an online buy and sell pro” – hover over the icons interactive graphic

by Will Corry on December 7, 2014

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Amazing video : Watch Moses the falcon discover why 7/10 people prefer the Galaxy Tab S screen to the Apple iPad Air 2

by Will Corry on December 5, 2014

Watch Moses the falcon discover why 7/10 people prefer the Galaxy Tab S screen to the Apple iPad Air 2. Can eyes 8x better than ours tell the difference between Tab S and real life? [more…]

Average digital salary is £66,944 compared to £37,813 for a non-digital worker

by Will Corry on December 4, 2014

The candidate digital destination digital marketing careers whitepaper from TheCandidateLtd

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Programmatic / TV and online ads to be synced via new programmatic offering

by Will Corry on December 3, 2014

Infectious Media integrates new programmatic platform enabling online ads to be served in sync with TV ads

Taps into consumers’ dual-screening habits by triggering display ads to run within milliseconds of TV ads

Infectious Media, @Infectiousmedia the programmatic specialist, has integrated TV synchronisation capabilities directly into its programmatic platform to allow digital display ads to be automatically coordinated with TV ads.Online ads will be deployed programmatically on desktops and tablets within milliseconds of a TV advert appearing.

This allows brands to reach audiences across dual screens, maximising the impact of their TV investments. The technology is able to establish the right time to deploy ads by tapping into a commercial database containing information on TV slots for over 2,000 channels, across 60 countries.

http://www.infectiousmedia.com/

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Big BBC Blunder / Hundreds of people locked themselves out of their mobile phones after security advice from BBC Watchdog

by Will Corry on December 2, 2014

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Mobikats launches Beura iBeacon mobile marketing platform

by Will Corry on November 30, 2014

App developer Mobikats has launched its Beura iBeacon platform, allowing retailers and others to track audiences in real space using heat mapping, engage them in real-time and deliver tailored messages, from reward points to service information.

Phillip Hunt, CEO of Mobikats, says: “Our vision is for Beura to become a data platform that understands audiences’ unique needs and services those needs, in real-time, real-space environments.”

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New 42″ Giant iPhone / @XeroxEvents

by Will Corry on November 28, 2014

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