UK retailers are missing out on £2bn in online revenue each year due to slow websites and not having guest checkouts, according to a new report on ecommerce performance, by online retailing specialist Summit. Argos and Sainsbury’s topped the table of the UK’s 50 biggest retailers, with John Lewis, Screwfix and Tesco following closely behind.
The bottom position is jointly held by Dorothy Perkins, Superdrug, Topshop, and Evans with a score of 56%. Topshop scored only 13% for online customer service, as a result of slow response times and limited contact options for customers. To find out more and to download the full report, visit summit.co.uk/scorecard
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Paul Skeldon, Internet Retailing writes .... Boffins at the IMRG have been watching a steadily growing gulf emerge in terms of growth between online-only retailers and omni-channel retailers.
According to the men in white coats, there is a widening gap between pure-play online only retailers and the omni-channel players when it comes to online sales – and the key difference is the former’s focus on mobile.
Since last July online-only retailers are up +24.8% year-to-date (Jan to June) and multichannel retailers back on +9.5%.