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Events : Meet the agency, media and technology partners who can help you stay ahead of your competition / ad:tech London 21-22 October 2014

by Will Corry on September 1, 2014

Why should you attend ad:tech london in October? Events : An important message for brand marketers, agency executives, media owners and investors - ad:tech London 21-22 October 2014

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ad:tech is where the modern marketing and media community meet each year to source suppliers, network with industry players, benchmark their digital strategies and get-to-grips with emerging trends and technologies.

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Holy smokes, Canada has a new anti-spam law. Am I on the safe side? Help! / E-GOI: Multichannel Marketing Platform

by Will Corry on August 31, 2014

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To be launched at ad:tech London : AdKash becomes AdKoin: your benefits redouble

by Will Corry on August 30, 2014

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The Next Big Thing, Martin Sorrell, WPP, Ryanair, Kenny Jacobs, AdKoins at ad:tech

by Will Corry on August 30, 2014

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Conversion rate optimization infographic / “Clients regularly seeing conversion rates in the double digits” / Eddie O’Driscoll, DPFOC

by Will Corry on August 29, 2014

Hi Will, ...  My name is Eddie O’Driscoll and I am the MD of a digital marketing agency in Ireland called DPFOC.

One area of particular interest to me is the whole discipline of conversion rate optimization. For years, our company focused on getting more and more traffic to our clients’ websites. But recently we started to say “OK, are we squeezing every last conversion out of the traffic that our clients already have?”

http://www.dpfoc.com/uk/

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Blunders : Did Amazon only sell 35,000 fire phones?

by Will Corry on August 27, 2014

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Accurate device routing in three steps to match visitors with the right web experience based on device type / Netbiscuits Device Routing

by Will Corry on August 26, 2014

Netbiscuits launches routing tool for mobile websites.

Mobile analytics and device detection company, @Netbiscuits have launched its cloud-based Device Routing tool, which allows businesses of all sizes to route web traffic to the right online experience based on device type.

Netbiscuits Device Routing is an enterprise-grade tool with built-in device classification that organises device traffic into one of four themes for the rapid and accurate routing of connecting devices. With a single line of code written in JavaScript and embedded in the header of a web application, businesses can set up accurate device routing in three simple steps to match visitors with the right web experience based on their device type.

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Register for Conversion Conference London – Make sure you use MARKETINGBLOG14 for an extra 15% discount

by Will Corry on August 24, 2014

Register for Conversion Conference , London. Use MARKETINGBLOG14 for an extra 15% discount

TheMarketingblog will be reviewing content and speakers from the Conversion Conference London. We start with 200 techniques for winning customers. The session speaker is Bart Schutz.

We are brains.  And your brain is in the business of convincing consumer brains to part with their money.As peculiar as it sounds, the better you know how to influence their cortical proteins and fats, the higher your conversion rate will be (not to mention, the more money you might separate from your bosses brain!). In this session 4pm on the 29th October Bart Schutz, Chief Persuasion Officer, @onlinedialogue will spoil you with mind blowing scientific insights about your brain.

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Silicon Cities: An infographic map of UK’s clusters

by Will Corry on August 24, 2014

A new report from Policy Exchange says that Britain is already benefitting from the growth of technology firms with 1.2million people employed in the sector. The technology sector also received more equity investment than any other sector over the past three years. However, the fruits of this success are predominantly being felt in and around London and the South East.

A recent study showed that the concentration of tech employment in the South East is greater than the national average in as many as 47 out of 66 local authorities, with Wokingham having more than five times the national proportion of technology workers.

In London alone, 21 out of 33 local authorities have a higher proportion of workers employed in technology related roles than the national average.

Between 2009 and 2012, 27% of all new jobs in London can be attributed to the technology sector and there are now an estimated 34,000 tech businesses in the Capital.

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B2B marketers : How to improve lead generation, referrals, content and more

by Will Corry on August 23, 2014

In a recent article for Ad Age, Ruth Stephens offered her"top seven" list of b-to-b marketing channels. Topping the list was website lead generation.

Stephens reviews the basic ways in which businesses typically use their websites for inbound lead gen, from offering a white paper or other download in exchange for contact information, to using IP address identification software to discover which company a visitor is from and then placing a sales call to that company.

Special Offer. Cheers – ten to twelve of your articles, stories loaded into theMarketingblog for only £450

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