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Mobile

“Your website will count for nothing if the loading time is poor, or if it doesn’t work on mobile platforms”

by Will Corry on July 22, 2014

How to reduce the risk of lost revenue through a quality website

It goes without saying that businesses want to earn as much money as possible. Adapting to the modern business environment can be tricky, but keeping on top of the game is essential to success.

Finding a business that does not have some form of online presence, whether through a webstore or social media page, is difficult. Being online allows businesses to access to a vast marketplace that is unrestricted by location.

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Latest : Yahoo acquiring Flurry for “hundreds of millions” / eMarketer comments

by Will Corry on July 22, 2014

We are hearing that Yahoo has bought Flurry, a mobile app analytics @FlurryMobile and advertising company.

We asked @eMarketer to give us some background on the mobile advertising market and Yahoo's ad business. Many thanks for their fast response and all their help.

- The global mobile advertising market is expected to reach $32.71 billion this year, according to eMarketer, up 84.7% from $17.71 billion in 2013. Through Q2 2014, Yahoo had not reported its mobile advertising revenues, but has reported signficant growth in that area, on its most recent earnings call referring to them as "meaningful," an upgrade from "not material" in previous quarterly earnings calls.

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Infographic : Consumers only have five ‘Best Friend Brand’ companies from which they will repeatedly open emails and buy products

by Will Corry on July 17, 2014

New research from SilverpopTM, @Silverpop an IBM company and a leading provider of digital marketing software that enables personalized customer experiences, reveals from which they will repeatedly open emails and buy products.

The research, which examined the online shopping habits and communications preferences of nearly 4,000 consumers across the UK, the U.S. and Germany, found relevance and trust to be at the heart of building these relationships.

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Video : In-store tablets for enhancing sales and multi-channel marketing / Giant iTab

by Will Corry on July 16, 2014

Mark Jones writes ...Here is a great video on the variety of uses of tablets for enhancing In-Store Sales and Multi-Channel Marketing (including Argos, House of Fraser and Carphone Warehouse).

Watch this video [more…]

Tremor Video and DoubleVerify partner up to tackle online ad fraud

by Will Corry on July 16, 2014

Video ad technology company Tremor Video @TremorVideo has formed an international partnership with digital performance company DoubleVerify @doubleverify to reduce online ad fraud by eliminating machine or bot-based impressions from campaigns.

When a call to serve an ad is received, DoubleVerify’s advanced fraud protection technology determines whether it’s from a bot or consumer – if it's a bot the impression is blocked and the ad won’t be served. The partnership covers the U.K., U.S. and Canadian markets. [more…]

Research : MMA & Tremor Video launch guide to help marketers crack Heineken

by Will Corry on July 14, 2014

Five key themes revealed from largest ever mobile video research study conducted by Millward Brown

Based on the largest ever research study on mobile video, conducted by Millward Brown, the Mobile Marketing Association (MMA) today published a guide in conjunction with video ad technology company Tremor Video to help improve the quality of mobile video ad campaigns.

Entitled Crème de la Crème: A Guide to Creating Successful Mobile Video Advertising Units, it reveals five foundations for success based on Millward Brown’s analysis of over 300 interactive video campaigns, in which each individual piece of creative was tested with consumers to gauge their receptiveness to each ad.

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The Next Big Thing – showcasing the country’s rising tech stars

by Will Corry on July 10, 2014

Innovative marketing and media tech start-ups will pitch to panel of leading brand, agency and VC decision makers for the chance to be crowned the Next Big Thing at ad:tech London after Unilever agreed to partner the initiative and the trade show’s Future Media & Technology Summit.

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Connected Vehicles? Bring your own SIM says Tweakker

by Will Corry on July 9, 2014

Billions of dollars are being invested in what is seen as the next big digital playground - the connected vehicle. And central to the mass roll-out of new and subsequently used connected cars and trucks is not just the sticker price, but having connectivity solutions embedded in them allowing the humble, network-agnostic SIM card to access the Internet from a vehicle at anytime, from anywhere, worldwide.

Vehicle manufacturers believe that smartphones will change the way people use their vehicles and giant strides have already been made in making them safer, more fuel efficient and more fun to be in thanks to device technology.

The connected cars hitting the market this year will be luxury cars with in-car telematics and infotainment systems such as those being provided by TeliaSonera to Tesla for the Nordic markets.

Visit www.tweakker.com for more information. [more…]

All the UK marketing articles, success stories, rants and news for June 2014

by Will Corry on July 6, 2014

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Women for Women : A social media agency takes an edgy approach

by Will Corry on July 3, 2014

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