Paul Skeldon, Internet Retailing writes .... Boffins at the IMRG have been watching a steadily growing gulf emerge in terms of growth between online-only retailers and omni-channel retailers.
According to the men in white coats, there is a widening gap between pure-play online only retailers and the omni-channel players when it comes to online sales – and the key difference is the former’s focus on mobile.
Since last July online-only retailers are up +24.8% year-to-date (Jan to June) and multichannel retailers back on +9.5%.
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In May 2015, Google reported that more searches are being conducted on mobile devices than on desktops, setting a new milestone in the digital marketplace.
This change in consumer behavior is the start of a new era in the global market place, proving that there must be a shift in the way brands communicate with their current customers and attract new ones. To secure their future, brands have begun to embrace a variety of mobile-first tactics as part of a holistic digital marketing strategy.
Globant presents two new platforms to its proprietary industry software delivery model, “Services over Platforms” (SoP).
The company introduced earlier the initial SoP portfolio, which included StarMeUp, an employee engagement platform; and I AM AT, a mobile technology platform focused on gaming and social media; and now adds two new platforms: Acamica, an e-learning technology platform; and Collokia, a machine learning-collaboration algorithm for employees. [more…]