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“Mobiles have become very personal devices and SMS is a very personal way of communicating” / Dan Parker, FireText co-founder

by Will Corry on August 21, 2014

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Euronews brings 24 hour world news coverage to TVPlayer / Simplestream

by Will Corry on August 19, 2014

@TVPlayer has signed a major licensing agreement making Euronews now available to its viewers in the UK

Lyon, France, August 19th 2014 Euronews, @euronews the most-watched news channel in Europe, has now launched on leading live TV streaming service, TVPlayer.

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The Lumia 530 will be available in the UK on September 4th from £60

by Will Corry on August 19, 2014

This powerful entry to the Windows Phone 8.1 range represents Microsoft’s lowest cost smartphone delivering high-end apps, features and exceptional build quality for an uncompromised smartphone experience

London. August 19th, 2014 -- Microsoft today announced UK availability for its new Lumia 530 smartphone. Available across major UK retailers from 4th September, the Lumia 530 will be on sale from as little as £60.

This powerful new smartphone runs Windows Phone 8.1 and delivers an uncompromised Lumia experience, including the latest popular apps. Microsoft’s cheapest smartphone to date comes with a range of innovations and services normally found in high-end smartphones. [more…]

Trends in the retail industry / Hi-tech enabled trolleys in Co-Operative Food stores

by Will Corry on August 17, 2014

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Infographic : Global Web Trends Report Q2 2014 / Netbiscuits

by Will Corry on August 15, 2014

Download the report summary infographic here.

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Research : Almost 23 million Brits view entertainment content via smartphones / Vdopia Mobile Insights

by Will Corry on August 14, 2014

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Events : The wheel of persuasion: 200 techniques for winning customers / Conversion Conference, London, 29-30 October, 2014

by Will Corry on August 14, 2014

Register for Conversion Conference , London. Use MARKETINGBLOG14 for an extra 15% discount

TheMarketingblog will be reviewing content and speakers from the Conversion Conference London. We start with 200 techniques for winning customers. The session speaker is Bart Schutz.

We are brains.  And your brain is in the business of convincing consumer brains to part with their money.As peculiar as it sounds, the better you know how to influence their cortical proteins and fats, the higher your conversion rate will be (not to mention, the more money you might separate from your bosses brain!). In this session 4pm on the 29th October Bart Schutz, Chief Persuasion Officer, @onlinedialogue will spoil you with mind blowing scientific insights about your brain.

More articles etc. on the Conversion Conference 2014

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Infectious Media goes from strength to strength with new client services appointments

by Will Corry on August 13, 2014

Sophie Whitton and James Coulson join the company as Business Director and Account Director

Following senior level appointments in the areas of Analytics and Data Science, and Optimisation, real-time advertising specialist, Infectious Media has further strengthened its team with two key hires in Client Services.

Sophie Whitton and James Coulson join as Business Director and Account Director. Both come from traditional digital agency backgrounds, Sophie having started her career at Zed Media before leading the team working on O2 at Agency Republic, then later both O2 and Aviva at ZenithOptimedia, and most recently working out of the Los Angeles office for Performics. James joins @Infectiousmedia from Havas Media having previously held roles at Vizeum and iProspect, working on clients including Camelot, Kia and Nationwide. [more…]

Can you work with just a mobile phone and internet connection?

by Will Corry on August 13, 2014

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Video : An overview on how to get the best out of your mobile analytics installation / Anthony Payne, Netbiscuits

by Will Corry on August 12, 2014

Power of Mobile Personas Using mobile analytics insights to effectively engage with mobile visitors in a multi-device and multi-context world.

From capturing accurate device information, to integrating mobile data with Google Analytics for complete funnel analysis, and contextualizing insights into user personas, Netbiscuits Director of Global Product Marketing, Anthony Payne provides an overview on how to get the best out of your mobile analytics installation.

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