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LiveRamp now available to publishers

LiveRamp now available to publishers

by Clare on July 19, 2017

Provides Publishers access to People-Based Marketing Budgets

Provides Publishers access to People-Based Marketing BudgetsLatest:  LiveRamp™, an Acxiom® company (NASDAQ: ACXM) and leading provider of omnichannel identity resolution, today announced the availability of LiveRamp’s platform to publishers.

This solution allows publishers to better monetise their audiences by supporting brands' people-based marketing initiatives. In turn, marketers benefit from the ability to expand people-based targeting beyond Google and Facebook and provide consumers with a more consistent experience across channels. [more…]

How is technology changing the sales team? … by Gemma Baker, Click4Assistance

How is technology changing the sales team? … by Gemma Baker, Click4Assistance

by Will Corry on July 17, 2017

As we move further into the digital age there are four main B2B sales roles identified by Forrester Research that will be impacted by technology.

There will be a dramatic decrease in Order Takers; these will be replaced with self-service portals.

Take McDonalds as an example, when walking into one of their restaurants customers are now presented with self-service kiosks, where they can order via touch screens that are fully loaded with the fast food chain’s menu.

The only interaction with a customer service representative is when the buyer collects their food.

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5 ways technical brands can be exciting

5 ways technical brands can be exciting

by Will Corry on July 10, 2017

Marketing technical products can be challenging.

Brands often struggle to translate their product’s innovation and ingenuity into an engaging message that attracts attention.

Technical specifications are important but strong storytelling can make a lasting impression. So here are 5 ways brands simultaneously strut their technical stuff AND sound exciting.

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I’ve found Giant iTab fascinating,” Greg Hands, International Trade & Investment Minister

by Will Corry on June 4, 2017

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“Leading the way in client engagement – Giant iTab”

by Will Corry on May 6, 2017

 

Showcase your digital & mobile content with this award winning technology. Run all of your apps, content and media off our unique giant smartphones.

http://www.giantitab.com/

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Great to hear our #giant #smartphone is drawing the crowds … Giant iTab

by Will Corry on March 30, 2017

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New Analysis Proves Value of Trusted Media Brands for Advertisers in Era of Fake News and Increased Focus on Campaign Effectiveness

New Analysis Proves Value of Trusted Media Brands for Advertisers in Era of Fake News and Increased Focus on Campaign Effectiveness

by Loudmouth PR on March 16, 2017

The World Media Group (WMG), a strategic alliance of ten of the world’s leading premium media brands, was conscious of the growing demand from advertisers for better viewability performance.  In addition, in an era of fake news, it wanted to explore whether ads seen on trusted media websites were viewed more attentively by consumers.

It therefore commissioned analysis to assess the overall performance of the inventory of WMG brands during Q3 2016. [more…]

Bringing together smart phone, tablet and multi-channel marketing into one complete digital showcasing solution / Giant iTab

by Will Corry on December 13, 2016

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Next day delivery is increasingly becoming the delivery option of choice – via Liz Morrell, eDelivery Magazine

by Will Corry on November 28, 2016

Next day delivery is increasingly becoming the delivery option of choice, according to the latest Delivery Index figures from IMRG and MetaPack.

The duo’s figures showed that for October the use of next day delivery services was at its second highest rate yet recorded.

Although standard delivery remains the most popular option for online shoppers in the run-up to peak season it only just maintained its lead at 36.6% of all volumes. It was closely followed by next day and specified day services which were chosen for 34.2% of deliveries. The same month last year the proportion stood at 29.6%.

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New Report : UK’s biggest retailers still battling with the basics of ecommerce, costing billions each year

by Simpson on November 23, 2016

UK retailers are missing out on £2bn in online revenue each year due to slow websites and not having guest checkouts, according to a new report on ecommerce performance, by online retailing specialist Summit. Argos and Sainsbury’s topped the table of the UK’s 50 biggest retailers, with John Lewis, Screwfix and Tesco following closely behind.

The bottom position is jointly held by Dorothy Perkins, Superdrug, Topshop, and Evans with a score of 56%. Topshop scored only 13% for online customer service, as a result of slow response times and limited contact options for customers. To find out more and to download the full report, visit summit.co.uk/scorecard

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