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Laughter spot video / “Stop the presses! Samsung finally used an original idea”

by Will Corry on June 18, 2013

New video ... http://www.all-eyes-on-s4.ch - Find out how people in Zurich used their eyes to win a Samsung Galaxy S4 of their own. It's inbuilt Smart Pause function means the S4 knows when someone is looking at it. The longer a participant stares at the screen, the bigger the discount is. But watch out! The game ends the moment eye contact ends. An S4 was handed out for free after 60 minutes. Watch the video.

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UTC Swindon, redheadPR, Richmond Towers, Mocean Mobile, Neo@Ogilvy

by Will Corry on June 16, 2013

Richmond Towers is supporting a new, online animated video, which reveals the secret to successful pitching in just six simple lessons.

The film (available now on www.pitchcoach.co.uk or YouTube) has been created by Michael Parker, a former Olympic hurdler and successful adman with over 30 years’ experience in the competitive pitching world of advertising.

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Movers & Groovers / Arthur Tindsley joins Microsoft Advertising

by Will Corry on June 16, 2013

Movers & Groovers / Arthur Tindsley joins Microsoft Advertising as creative technologist From www.thedrum.com - Microsoft Advertising has appointed Beattie McGuinnes Bungay’s Arthur Tindsley to the newly created role of creative technologist. Based...

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Now you can have a daily round-up of the best news stories called ‘Daily Bing’

by Will Corry on June 16, 2013

The Independent has joined a growing list of news outlets now available on Microsoft’s UK Bing News App for Windows 8.

The app will now feature content from seven publishers, including the Guardian, The Times, Sky News and Reuters.

Users of the new app will have access to the whole of the featured newspapers with no need to download content, while e editors will produce a daily round-up of the best content called ‘Daily Bing’.

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Shaun Gregory talks about outdoor and mobile environments, where a promising new partnership is blossoming

by Will Corry on June 15, 2013

MediaTel: Newsline: Outdoor and mobile are a natural marriage | Fresh Marketing News | Scoop.it

From mediatel.co.ukTelefónica's global director of advertising, Shaun Gregory, argues that as advertising technology starts to ramp up, every form of media will be brought kicking and screaming into the new world.

But for the outdoor and mobile environments, where a promising new partnership is blossoming, we need to ensure that the 'natural marriage' is ...

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Awards : Al Jazeera receives four commendations for online and The Stream at Online Media Awards in London

by Will Corry on June 14, 2013

From www.aljazeera.com - Al Jazeera also receives four commendations for online and The Stream at Online Media Awards in London
  • Syrian Defector Tracker wins Best Technical Innovation Award
  • Al Jazeera English Online and the Stream  receives four commendations

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IAB UK launches ad campaign to give consumers greater control over targeted online ads

by Will Corry on June 13, 2013

IAB UK launches ad campaign to give consumers greater control over targeted online ads

Initiative aims to drive consumer awareness, provide information and enable consumer choice *UK first in Europe to roll out campaign * Some of UK’s largest news brands, media owners and advertising tech businesses donating inventory

Your Online Choices website.

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Are we too easily seduced by the latest ‘new toy’ – Shopper Marketing?

by Will Corry on June 13, 2013

Shopper Marketing IS Sexy

From mikeanthonyengage.wordpress.com - Today, 5:49 AM Those of you who have been following this blog for a while will know that I’m a passionate supporter of the shopper marketing cause, so you can imagine my discomfort when I read a recent article in...Mike Anthony @ engage consultants

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Want a ‘native ad’ lead generation programme for your business?

by Will Corry on June 12, 2013

Have you got the most amazing product or service? Is your problem that you feel you are like a well kept secret, that not enough people know you exist? Are you ready to be more famous?

Go take a look at theMarketingblog .  Then call me to discuss how we can come up with a 'native ad' lead generation programme for  your business. Jonathan L Davey 07717 820823

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Successfully road testing a new lead generation platform from StrategyMix / Will Corry, theMarketingblog

by Will Corry on June 12, 2013

I love it when a 'leads result' plan comes together.

I have been road testing a new lead generation platform called StrategyMix for about two months now. The results have been excellent.

I increased the prospects in my sales funnel by 37%  (May2013)- and of greater importance I was up 15% on my average monthly client billing for the month. That's why I am giving an early ***** to StrategyMix.  It works when it comes to results. http://www.strategymix.co.uk/

A big word of thanks also to Marcus de Guingand, General Manager, StrategyMix UK. His help, enthusiasm and guidance made a lot of difference. Having  had a very poor experience with the service levels of Constant Contact-  it was very encouraging to get this extra level of interest etc, from Marcus. Will Corry, theMarketingblog [more…]