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“Alexa”, “Okay Google” and “Hey Siri” are being uttered more than ever before

“Alexa”, “Okay Google” and “Hey Siri” are being uttered more than ever before

by on March 2, 2018

Adobe makes voice more personal

No matter where you go, “Alexa”, “Okay Google” and “Hey Siri” are being uttered more than ever before. Within the last couple of years, attractive pricing and changing consumer preferences have moved voice-enabled devices quickly through the market and into people’s homes.

In 2017 alone, Adobe Analytics Cloud data showed that online sales were up 103% year-over-year.

[more…]

Adjust releases benchmarks report – Google to dominate app downloads in 2018

Adjust releases benchmarks report – Google to dominate app downloads in 2018

by on March 1, 2018

  1. Just in ... the 2018 Mobile Benchmarks Report from adjust. Some Key Stats from the Report:

    • Google was dominant in 2017, and will continue to be the most relevant gateway to apps worldwide this year, outperforming other platforms in all categories.
    • Worldwide mobile ad spending increased 33.6% up to $142 billion, with $17 billion being spent on performance ads.
    •Fraud is omnipresent, and the key challenge in 2018, with Games & E-commerce being the most affected verticals.
    • 2 million more apps launched into the stores in 2017, while retention rates rose year on year, despite continued challenges for app developers to retain users.
    • Travel apps have trouble keeping users on board, only a 7% retention rate by day 12.
    • By day 14 after the download, only 13% of app users return. Retention on iOS is consistently higher than on Android, but only by 1-3%.

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New : Nokia’s banana phone from ‘The Matrix’ is back

by on February 26, 2018

Back in 1999, Keanu Reeves was famous for playing Neo in The Matrix, and not for looking sad on a bench.

Nokia was also the “world’s leading mobile phone supplier” back then, and it used this popularity to feature its Nokia 8110 “banana phone” in The Matrix film. [more…]

For travel companies using mobile applications, 60% of all their bookings took place on mobile devices.  For all travel companies, 89% of last-minute booking traffic is now on mobile devices

For travel companies using mobile applications, 60% of all their bookings took place on mobile devices. For all travel companies, 89% of last-minute booking traffic is now on mobile devices

by on January 25, 2018

For travel companies using mobile applications, 60% of all their bookings took place on mobile devices.

For all travel companies, 89% of last-minute booking traffic is now on mobile devices

The majority of mobile traffic and bookings comes from travellers looking to get away on a whim, so the convenience of online and apps helps drive this change. Although increased mobile use gives more opportunity for retailers to connect with their consumers, it highlights the importance of connecting these touchpoints across all devices so convenience doesn’t come at the price of a great user experience. [more…]

Has streaming technology changed the way we live?

Has streaming technology changed the way we live?

by on January 25, 2018

You no longer have to record a TV programme on a physical recorder, such as old-school VHS tapes, so you can watch it later. Streaming technology allows you to watch what you want when you want.

This is a revolution in the entertainment world. Some say it was started by Apple with the introduction of iTunes. Before iTunes was unveiled, most streaming sites were illegal, and Apple was the first big manufacturer to fully commit.

[more…]

Mobile eCommerce – Facts for a successful online shop

Mobile eCommerce – Facts for a successful online shop

by on October 20, 2017

 

Smartphones and tablets are replacing the classic desktop. Therefore it is hardly surprising that more and more mobile shopping is taking place.

To make the online shopping experience as straightforward and as enjoyable as possible, your online shop should be optimised for tablets and smartphones.

By Herbert Buchhorn* [more…]

Discussing options: Should you invest in Dedicated Apps or Mobile Sites?

Discussing options: Should you invest in Dedicated Apps or Mobile Sites?

by on October 4, 2017

Mobile applications (apps) and mobile websites often perform very similar roles yet there are still fairly large differences between the two. 

So, what are they? An application is a program that will be downloaded onto the user’s phone; as such, it can be tailored to a very specific purpose and can be more interactive with the user than a mobile site.

Applications can be accessed offline and can be left running in the background of your phone, allowing for easier access where regular usage is required.

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Delete unveils fresh customer-centric digital presence for property services leader Carter Jonas

Delete unveils fresh customer-centric digital presence for property services leader Carter Jonas

by on September 26, 2017

Latest: Carter Jonas, the national property consultancy, has launched a new online presence, supported by digital agency Delete. Carter Jonas’ new website reflects and enhances the business’ role in delivering a highly personalised customer experience for its clients.

Created with the objective of delivering a fresh, ‘best in class’ presence which showcases Carter Jonas’ expansive product offering,

Delete www.deleteagency.com worked with the firm to redesign and restructure the site for better conversion and engagement with Carter Jonas’ clients, by streamlining and enhancing the entire user experience.

Watch the short video summary

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Live chat software operated by humans: The safer option … Gemma Baker, Click4Assistance

Live chat software operated by humans: The safer option … Gemma Baker, Click4Assistance

by on August 15, 2017

What are your opinions of chatbots?

2017 hasn’t been a very good year for Facebook and their progress with chatbots. The end of February saw reports on the bots hitting a 70% failure rate, as they were lacking understanding of the interaction, resulting in a human representative having to step in. This caused the social media giant to scale back its AI ambitions.

The end of July also saw Facebook experience adverse results and having to shut down their experiment. The social media giant’s AI researchers were attempting to teach the chatbots how to negotiate, however the bots identified as Bob and Alice deviated from the scripted conversation and continued communicating in their own manner meant to imitate human speech. [more…]