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What will the successful campaigns of the future look like?

by Will Corry on April 18, 2014

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Digital Heavyweight Event : David Rowan, Editor Wired UK, Nicola Mendelsohn, Facebook VP EMEA & Dan Cobley, MD Google UK set to speak at Teradata Connect 2014

by Assistant Editor on April 16, 2014

Teradata, a global leader in analytic data platforms, marketing applications and consulting services, has revealed details of its upcoming pan-European conference, Connect 2014. The annual event, now in its ninth year, will take place in London at Stamford Bridge, home of the famous Chelsea Football Club, on June 3-4, 2014.

For more information and registrations please visit: www.teradata.com/connect2014

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Top social sales thought leaders and their specific strategies, tips and /or examples of using sales intelligence and social media

by Will Corry on April 15, 2014

Jon Ferrara (CEO, Nimble)

"Sales intelligence boils down to any information or context you as a salesperson use in the sales process to better establish trust, rapport, expertise and suitability of yourself or your company in order to make the sale. Ultimately, people (buyers) purchase from people they trust and want to do business with you."

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E-readers boosting rather than harming book industry, finds reading habits survey

by Assistant Editor on April 10, 2014

The vast majority of people who read books via digital formats are still buying paper books too, according to a poll of 1,000 UK adults conducted by marketing solutions and print services provider St Ives Group.

Furthermore, people reading via both formats get through on average 50% more books in a year than those who read only digital or physical books. Readers of both finish an average of 27.3 books per year; more than one per fortnight. The 4% who only use e-readers get through 18.5 annually, while the figure is 17.4 for those just reading paper books.

To download the research in full, please click here

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Nine tips for offering exceptional customer service on social media / Tracy Foster, founder, ONA

by Will Corry on April 10, 2014

From Forbes : Here are nine tips for offering exceptional customer service via social media:

No matter how prominently you display your customer service email address or phone number, customers are still likely to ask questions, share success stories, or file complaints on your social media channels.

Whether it’s Twitter, Facebook, Instagram, Google Plus, or Pinterest, consumers are interacting more and more frequently with brands via social media. Even if your marketing team and your customer service team don’t currently overlap, incorporating customer service best practices into your social media strategy is essential. 

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IAB/PwC Research : Tablet ownership up 63pc as digital ad spend hits record 6.3bn

by Will Corry on April 8, 2014

  • Total UK digital ad spend up 15% year-on-year to £6.3bn in 2013
  • Mobile ad spend doubles to break £1bn mark; accounts for £1 in £6 of digital advertising
  • Tablet-dedicated ad spend up 400%
  • 6 in 10 tablet owners say it’s their “go to” home internet device

London, 8 April 2014: Over one in four British consumers now owns a tablet, as advertisers spent a record £6.3 billion in 2013 to reach people surfing the internet across an increasing array of devices, according to the latest Internet Advertising Bureau UK (IAB) Digital Adspend report, conducted by PwC. [more…]

Microsoft Advertising signs 12-month strategic partnership with Entertainment One

by Will Corry on April 8, 2014

The deal will see bespoke audience-targeted campaigns created for seven film launches across Microsoft Advertising platforms

7 April, 2014 - London: Microsoft Advertising today announces a year-long strategic advertising partnership with Entertainment One UK (eOne UK), one of the premiere names in independent film distribution.

The partnership will see eOne UK promoting new film launches with creative campaigns across MSN, Xbox, Skype and Windows 8 over the next 12 months – a partnership that began with Need For Speed and continues with large-scale activity around Xbox, an MSN and Windows 8 homepage takeover activity with the film Divergent, which launched in UK and Irish cinemas last weekend.

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ACHICA improves their personalised customer experience using Sailthru Technology

by Will Corry on April 7, 2014

7th April 2014: ACHICA, the members-only luxury lifestyle store, has entered into a long-term partnership with Sailthru, the leading provider of personalised marketing communications technology.

This agreement will enable @ACHICALiving to take full advantage of the @sailthru omni-channel personalisation platform to provide unique brand experiences to every individual customer.

Sailthru Smart Data™ technology will power all personalised communications and onsite experiences for ACHICA, including email and mobile.

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Events : Hear how Experian and Phillips improved their email campaigns and made the most out of their marketing data

by Will Corry on April 4, 2014

We’re going to guess you’ve answered yes to at least one of the questions and if that’s the case, you need to attend these digital marketing conferences @OnTheEdgeLive where these questions, amongst others, will be answered.

On The Edge are a series of one-day digital marketing conferences that 91% of 2013 attendees said they would return to!

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Infographic / Can LinkedIn be a powerful lead gen tool for B2B marketers?

by Will Corry on April 2, 2014

This fantastic infographic from Oktopost illustrates how LinkedIn can be a powerful lead gen tool for B2B marketers. Some of the key points from the graphic are:

  • The vast majority (86%) of lead conversions on LinkedIn originate from discussion posts.
  • 1/3 of these posts end with question marks, meaning that answering questions is a valuable tactic for lead gen.
  • The average length of the posts that convert is 248 characters, meaning concise and professional beats long-winded and rambling any day of the week.
  • And of course, LinkedIn leads the way with 80% of all B2B social media conversions.  Here’s the full infographic:

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