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Giant iPhones for Hire

by Will Corry on February 17, 2015

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Gary Arnold talks to theMarketingblog about Accelero – a new in house marketing tool

by Will Corry on February 16, 2015

Occam head of marketing technology Gary Arnold talked recently to theMarketingblog about Accelero

Understand. Create. Deliver. Measure.

  • What is Accelero?
  • Is Accelero unique?
  • Why is Accelero being launched now?
  • Is it being sold as one product?
  • What difference will a client’s customers see?
  • Who will buy and use Accelero?
  • How does Accelero transform measurement and ROI?

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New Signal #Infographic: Why a single view of the customer is vital for marketers:

by Andy Brown on February 11, 2015

“The customer journey is now so fragmented that the ability for a marketer to measure their marketing efforts across all channels, whilst providing a seamless customer experience is an increasingly complex discipline, said Neil Joyce, @Signal Signal’s Managing Director EMEA (pictured).

Signal, the global leader in cross-channel marketing technology, today launched the industry’s first customer identity management solution that helps marketers unlock the coveted single view of the customer on an always-on basis, while allowing brands to maintain control of profile data.

http://www.signal.co/

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Accelero is Occam DM’s new in house marketing tool that lets you understand your customers to create, deliver and measure effective campaigns in a quick to deploy, cost effective package

by Will Corry on February 11, 2015

Understand. Create. Deliver. Measure.

Gary Arnold, head of marketing technology at Occam – a St Ives Group company – said: “Customer understanding is essential to delivering engaging marketing experiences, and data is the raw fuel that drives it. This has been a fundamental part of Occam’s proposition since our inception over 20 years ago.  Watch the video

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Smartphone sales for Valentine’s Day increase 91% YOY – Rakuten Marketing data

by Will Corry on February 11, 2015

Lovers shop on-the-go for luxury gifts

Today, new network data from Rakuten Marketing reveals that more people are shopping for gifts on-the-go for Valentine’s Day, as they turn to mobile devices for their shopping. The data, taken from Rakuten Marketing’s UK affiliate network of over 400 retailers, shows that sales on mobile devices now account for a quarter (25%) of all sales made in the run up to Valentine’s Day, with smartphone sales increasing by 91% year on year.

In addition, the popularity of recent phone releases, such as the iPhone 6, shows a growing desire for larger mobile screens, suggesting that shopping on these devices is fast becoming more appealing and accessible.

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Video Conferencing – Managing long distance client relationships

by Will Corry on February 5, 2015

Connecting with your clients is essential for increasing customer loyalty. The Biz Community reports that face to face meetings and other interactions provide a stronger basis for long lasting customer relationships and brand loyalty.

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David Cameron and George Osborne have announced Tech Nation

by Will Corry on February 5, 2015

David Cameron launches Tech Nation, a guide to UK tech ecos…

David Cameron and George Osborne today announced Tech Nation, a comprehensive analysis of Britain's growing tech clusters. The project, led by Tech City UK in partnership with Due… [more…]

Tech worker in London? The UK cities where you could be earning more

by Will Corry on February 3, 2015

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Search Marketing Conference SMX 2015 : Your special code is THEMARKETINGBLOGSMX. Use it with the Super Early Bird Rate to get your double discount

by Will Corry on February 2, 2015

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Mobile phone double blunder time : EE customers refunds & a really weird ad from @VodafoneUK

by Will Corry on January 21, 2015

Thousands of EE customers are in line for refunds for charges spanning two years after it was revealed the phone operator wrongly charged VAT on data used abroad.

Britain's biggest phone operator is doling out between £2 and £80 to all customers affected by the blunder.

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