How Content Marketing Can Benefit the Motor Industry
When Felix Baumgartner made his record-breaking skydive for the Red Bull Stratos project in 2012, he did much more than set the record for distance and speed in a four-minute free-fall that saw him become the first human being to surpass the sound barrier while travelling outside of a mechanical vehicle.
Baumgartner also handed his sponsor a veritable gold mine of content marketing opportunities that could provide dividends for the next decade.
Top personalities from the main political parties have been secretly filmed letting off some steam away from the campaign trail in a karaoke rap battle, in fake mobile phone footage obtained by EE.
The 90 second clip shows leaders battling it out on the mic in an oak panelled room off Whitehall to ‘The Power’ by Snap!. The video shows what appears to be some of Westminster’s top bods dressed in their campaign best letting off steam ahead of the big day [more…]
A decade ago, there were no smartphones on sale and untargeted, broad-brush campaigns were at the heart of advertising. The way consumers shop has changed drastically since then and we as marketers have had to evolve accordingly.
New campaign created by AlmapBBDO showcases the extraordinary impact of video, available at an affordable price iStock by Getty Images, the original resource for superior royalty-free stock imagery and video from the crowd, has unveiled a new campaign to promote its innovative video collection. Created by Brazilian agency AlmapBBDO, the campaign features three creative short [more…]
Only a quarter of the top 50 online retailers in the UK are sending their customers insight-driven personalised communications, according to research conducted by Teradata.
The findings, when considered alongside a recent survey from Teradata and Celebrus Technologies, which revealed that 63 per cent of consumers across every age group like to receive personalised offers, demonstrates that retailers are failing to capitalise on consumers’ growing appetite for personalised brand interactions.
An ambitious new sales rep for Budweiser beer traveled all the way to Rome and managed to get an audience with the Pope himself.
As soon as the two were alone together, the rep leaned over and whispered, "Your Holiness, I have an offer I think might interest you. I'm in a position to give you one million dollars if you'll change the wording in the Lord's Prayer from 'Our Daily Bread' to 'Our Daily Beer.' What do you think?"