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Research : 47 percent of holiday shoppers have been frustrated that in-store impressions are different from online impressions

by Will Corry on October 23, 2014

Ninety Percent of Holiday Shoppers Expect Consistent Brand Experiences Across Channels and Devices According to SDL Survey

Global survey results demonstrate importance of consistent, omni-channel customer experiences this holiday shopping season

Ninety percent of consumers said they expect the customer experience to be consistent across channels and devices used to interact with brands this holiday shopping season, according to a new global study of more than 3,000 consumers by SDL (LSE: SDL). This is a growing expectation from shoppers, representing a 17 percent increase from what consumers reported last year.

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Over half (55%) of consumers are put off buying products or services if they see the same ad online multiple times

by Will Corry on October 23, 2014

Retargeted ads put more than half of people off buying

If same ad seen 10+ times, consumer irritation turns to anger
However, type of website where ad appears makes a difference
Surfing behaviour considered almost as personal as home address

Over half (55%) of consumers are put off buying products or services if they see the same ad online multiple times, according to a study published today by ad technology company,InSkin Media, and RAPP Media, the media planning and buying agency.

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The world’s leading luxury hotel website just got better

by KSimpson on October 22, 2014

POSSIBLE delivers new digital platform for Small Luxury Hotels of the World

Global digital agency POSSIBLE announces the launch of a new digital platform for [more…]

iZettle opens up heart of London to six small businesses with 12 Hour Store campaign

by Will Corry on October 21, 2014

Mobile payments company iZettle, is today launching a marketing campaign with Forsman & Bodenfors (F&B), one of the best advertising agencies in the world.

iZettle is the first mobile payments company in this space to do a big marketing push. Together with F&B it has created a campaign that centres on the notion that ‘big things start small’.

The campaign showcases that iZettle empowers small businesses to be the best they can be and highlights that SMEs can run their business and take card payments on a smartphone or tablet anywhere in the world using iZettle. These messages will be conveyed via TV, radio, print and digital adverts.

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Starting your own online store / Danielle Middleton

by Will Corry on October 20, 2014

Follow these top tips to starting your own online store from the experts at Amber Jewellery, the successful suppliers of fashion jewellery to the trade.

Have you finally decided to take your store online after years of grafting on the high street? Or are you starting a brand spanking new online store from scratch?Whichever best describes your current status and ambitions, we have a few hints and tips that might just get you closer to making your retail dreams come true.

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Kenny Jacobs, Ryanair at ad:tech London 21:22 October .. Putting experience at the forefront of brand transformation

by Will Corry on October 18, 2014

Win a return flight with Ryanair, and an ad:tech London conference pass

Kenny Jacobs speaks about .....  Putting experience at the forefront of brand transformation
ad:tech London

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October Events : Explore the latest in Conversion Optimisation

by Will Corry on October 12, 2014

Conversion Conference - Conference Highlights and Pre-Conference Guide Now Ready for Download

Important Event News : Register for Conversion Conference London

Make sure you use MARKETINGBLOG14 for an extra 15% discount


Only a few weeks to go until the brightest minds gather in London to explore the latest in Conversion Optimisation. Be prepared to be informed, updated and intellectually stimulated like never before.

We have just finished the Pre-Conference Guide.

Download here to take full advantage of all the offerings, prepare your visit  or use this great tool to convince your boss that you simply cannot miss this event!

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Conversion Conference London – speakers : Michael Lykke Aagaard, Simo Ahava, Tim Ash, Scott Brinker, Sean Ellis, Oli Gardner, Rob Jackson

by Will Corry on October 12, 2014

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Events : 9 important ad:tech London highlights not to be missed by Dan Brain

by Will Corry on October 10, 2014

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“Becoming a global digital retailer” / IRC14 next week Tuesday 14 October 2014 /@marksandspencer, @OrderDynamics, @BTExpedite

by Will Corry on October 10, 2014

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