We’ve all been there. We’ve hit publish on our latest blog post and expected the comments and shares to start rolling in.
But instead we get… nothing. It seems that no one has even seen our beautiful article, let alone read it. A piece of tumbleweed seems to blow across the screen and it feels...
by Assistant Editor on November 20, 2014
Northern Rail, the largest train operator in the north of England, has appointed data-driven marketing expert Occam to work alongside online and mobile ticketing company Assertis in creating more joined-up experience for passengers.
Northern Rail has engaged Occam’s in-house data marketing product to give the train company the right tools to better manage customer engagement. Within the product, Occam will pull together existing data sources from across the network to give a single view of its customers. [more…]