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A free eBook to help you learn from the experience of other SEO experts.
In this exclusive guide we will cover one particular portion of the less glamorous side of website redesigns: search engine optimization.
While the way we think about SEO is always evolving – with the focus now shifting towards optimizing content for the searchers themselves, as opposed to the search engines – it’s still something you can’t afford to overlook.
Main graphic by Shutterstock
The site, previously targeted predominantly at females, has undergone a major re-invention to position it as the leader for advanced, thrill seeking male casino players, following an organic shift in its customer base.