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B2B marketers : How to improve lead generation, referrals, content and more

by Will Corry on August 23, 2014

In a recent article for Ad Age, Ruth Stephens offered her"top seven" list of b-to-b marketing channels. Topping the list was website lead generation.

Stephens reviews the basic ways in which businesses typically use their websites for inbound lead gen, from offering a white paper or other download in exchange for contact information, to using IP address identification software to discover which company a visitor is from and then placing a sales call to that company.

Special Offer. Cheers – ten to twelve of your articles, stories loaded into theMarketingblog for only £450

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Trends in the retail industry / Hi-tech enabled trolleys in Co-Operative Food stores

by Will Corry on August 17, 2014

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Events : The wheel of persuasion: 200 techniques for winning customers / Conversion Conference, London, 29-30 October, 2014

by Will Corry on August 14, 2014

Register for Conversion Conference , London. Use MARKETINGBLOG14 for an extra 15% discount

TheMarketingblog will be reviewing content and speakers from the Conversion Conference London. We start with 200 techniques for winning customers. The session speaker is Bart Schutz.

We are brains.  And your brain is in the business of convincing consumer brains to part with their money.As peculiar as it sounds, the better you know how to influence their cortical proteins and fats, the higher your conversion rate will be (not to mention, the more money you might separate from your bosses brain!). In this session 4pm on the 29th October Bart Schutz, Chief Persuasion Officer, @onlinedialogue will spoil you with mind blowing scientific insights about your brain.

More articles etc. on the Conversion Conference 2014

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Landing page optimization introduction half-day workshop with Tim Ash / Use MARKETINGBLOG14 for a 15% discount

by Will Corry on August 10, 2014

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Gravitate towards a more ‘adaptive’ web design approach / Aaron T. Grogg, Netbiscuits

by Will Corry on July 26, 2014

Let’s get started with responsive web design.

No web developer today should be unfamiliar with the concept of responsive web design (RWD). Since the term was coined by Ethan Marcotte in May of 2010, the concept has been accepted as a best practice, the process has matured, and multiple options and implementations have emerged.

This has helped us refit the web for the devices that our users have today, and positioned it to work just fine no matter what new devices are dreamt up in the future. [more…]

“Your website will count for nothing if the loading time is poor, or if it doesn’t work on mobile platforms”

by Will Corry on July 22, 2014

How to reduce the risk of lost revenue through a quality website

It goes without saying that businesses want to earn as much money as possible. Adapting to the modern business environment can be tricky, but keeping on top of the game is essential to success.

Finding a business that does not have some form of online presence, whether through a webstore or social media page, is difficult. Being online allows businesses to access to a vast marketplace that is unrestricted by location.

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All the UK marketing articles, success stories, rants and news for June 2014

by Will Corry on July 6, 2014

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Women for Women : A social media agency takes an edgy approach

by Will Corry on July 3, 2014

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Book / Kindle details : Are you running an estore and looking for ways to speed up your eCommerce success? / Yulia V Smirnova

by Will Corry on June 26, 2014

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Survey Results : All aboard the holiday booking process / By Andy O’Brien, Creative Director, Amaze – a St Ives Group company

by Assistant Editor on June 20, 2014

Summer’s on its way (honestly, it is) and so you’ve probably already booked your holiday. If, like me, you’re restricted to school holiday time, you’ve probably also done your research into how you can buck the system and go away for the price you would pay if you didn’t have kids.

It’s nigh-on impossible, by the way. Anyway, you’ve probably engaged in one of the most multi-channel purchasing experiences we have; ferrying yourself from one channel to another as you research, refine and book your break. [more…]