London: Travis Perkins plc, one of the largest suppliers to the UK’s building and construction markets and a FTSE 100 listed company, has launched its new website, created by Amaze, to support the presentation of the Group’s 2013 full year results by new CEO, John Carter, on 26 February. For further information, please visit www.amaze.com [more…]
By Josephine Sabin, Marketing Manager for startup DesignCrowd
Many marketing strategists still believe that you need a large budget to strike it big, in consumer reach terms. $4 million will buy you a 30 second ad spot during the Super Bowl. Or for a little more bang for your buck you could plaster your company logo across a bus for a month or hire an oversized highway billboard begging to be recognized.
Startups don’t have the budget to go to these extremes, and let’s face it, do you remember what this morning's billboard on your way to work was promoting? It's time to ditch traditional marketing approaches.
- Silversurfers.com is a major UK lifestyle portal and social network for the 15 million over 50s who are now using the internet
- Founders focus on the importance of the over 50’s market which currently represents 80% of the UK’s total wealth
14th January 2014, London – Currently in its initial launch phase, Silversurfers.com is officially unveiled in response to the growing numbers of over 50s online and the incredible online spending power of this emerging online market.
Statistics show that the over 50s are a dynamic community with more than 15 million people online, increasing by 700,000 per annum, with an online spend growing by 12% a year.