By Agnes Pusca, associate director, Pragma - a St Ives Group company
If a company wants to grow its sales, it really only has two options: either it develops new products to sell to its existing customers or it finds new customers for its existing products.
Typically, the latter is easier to do, and so many brands and retailers look to different channels or, more often, to international markets in search of new people to buy their products.
Healthspan, the UK’s leading direct supplier of vitamins and supplements, has appointed data-driven marketing expert Occam @occamdm to add zest to its marketing campaigns. Occam will do this by bringing together all of Healthspan’s data in one place as the starting point for outstanding one-to-one communications.
Occam, a St Ives Group company, will use its data marketing and technology expertise to bring to life @Healthspan Healthspan’s products through all of its customer-facing channels, ensuring people receive relevant and useful communications and offers at the right time. [more…]
David Cameron and George Osborne today announced Tech Nation, a comprehensive analysis of Britain's growing tech clusters. The project, led by Tech City UK in partnership with Due… [more…]
Creative Business Leaders launches today, founded by Gordon Christiansen and Susanna Simpson, to provide an online community for leaders and aspiring leaders in the creative industries. Interviews with inspiring individuals who share their career stories, success and failures and plans for the future are hosted on creativebusinessleaders.com.
If you’re a creative business leader who is interested in joining this free community or sharing your wisdom on the site – head over to creativebusinessleaders.com to find out more
Teradata, the analytic data platforms, marketing applications and services company, today unveiled the findings of its annual study into the email sending habits of the UK's top 50 online retailers around Christmas.
The study revealed that 66% of the top online retailers failed to send customers any Christmas offers in the month running up to Black Friday.
The #teradata study also revealed that 74% failed to provide any information related to the Christmas sales. Only 28% of the top 50 sent information about Black Friday and of those that did send a Christmas offer to their customers, only 64% sent information relating to Black Friday.