Northern Rail, the largest train operator in the north of England, has appointed data-driven marketing expert Occam to work alongside online and mobile ticketing company Assertis in creating more joined-up experience for passengers.
Northern Rail has engaged Occam’s in-house data marketing product to give the train company the right tools to better manage customer engagement. Within the product, Occam will pull together existing data sources from across the network to give a single view of its customers. [more…]
POSSIBLE delivers new digital platform for Small Luxury Hotels of the World
Global digital agency POSSIBLE announces the launch of a new digital platform for [more…]