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Events : What do Andrew Keen, Keith Wood, Karen Blackett, Conny Kalcher and Nina Bibby have in common?

by Will Corry on July 16, 2015

They are all speakers at ad:tech London in October

ad:tech London is where marketing and media players go for quality networking at scale and cutting-edge content delivered by the world’s leading brands, agencies and media owners.

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Research : 1 in 5 UK men are passionate about their grooming routine

by Assistant Editor on June 23, 2015

Pragma Consulting poll reveals opportunity for growth in male grooming market

Research uncovering the beauty habits of men and women across the UK has revealed that a surprising 1 in 5 men are passionate about their grooming routine.

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New responsive website : “It is critical to have a responsive website with UX at the heart”

by Will Corry on June 11, 2015

National Accident Helpline launches new responsive website

Consumer at the heart of leading personal injury firm’s new website

National Accident Helpline, the UK’s leading provider of personal injury advice, today announces the launch of its new responsive, user-friendly website designed to give people an accessible way to secure the justice they deserve. [more…]

New Website News : The leading business telephone systems installer in the North West has a new site

by Will Corry on June 10, 2015

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B2B Marketers : Get a 100% discounted bespoke newsletter for your business – special trial offer

by Will Corry on May 28, 2015

I will show you how to get the right newsletter, with the right content designed to get you that all important new business.

Sign up for your bespoke newsletter here or click find out more

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Sky launches new platform to create easy access to TV images

Sky launches new platform to create easy access to TV images

by Loudmouth PR on May 26, 2015

Sky is launching the Sky Editorial Asset Centre, a new digital asset management platform, to enable easier sharing of its enormous stock of still images for commissioned and acquired shows and movies.

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Content Marketing : How the motor industry can achieve the best possible results for the money spent

by Will Corry on May 25, 2015

How Content Marketing Can Benefit the Motor Industry

When Felix Baumgartner made his record-breaking skydive for the Red Bull Stratos project in 2012, he did much more than set the record for distance and speed in a four-minute free-fall that saw him become the first human being to surpass the sound barrier while travelling outside of a mechanical vehicle.

Baumgartner also handed his sponsor a veritable gold mine of content marketing opportunities that could provide dividends for the next decade.

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How brands are using social listening as a research and a listening tool – Meltwater

by Will Corry on May 12, 2015

Meltwater write ... Focus groups can be time and labour consuming, expensive and not always reliable; that is before social listening was added to the mix.

  • Social listening can dish the dirt on how our audience really feels, without them feeling under pressure to offer a particular answer.
  • Social listening is the difference between asking a question and eavesdropping on a conversation.

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Meet face-to-face with the UK’s marketing and media buyers at the place they visit to make investment decisions

by Will Corry on May 6, 2015

Events - ad: tech London 2015 - Why exhibit?

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The “scientists” and the “artists” – The skills needed for modern marketing

by Will Corry on May 1, 2015

eBay Advertising’s Alessandra Di Lorenzo discusses the need to merge science and creativity in today’s marketing landscape

A decade ago, there were no smartphones on sale and untargeted, broad-brush campaigns were at the heart of advertising. The way consumers shop has changed drastically since then and we as marketers have had to evolve accordingly.

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