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Linkfluence Radarly : This new solution has become an indispensable one-stop-shop for advertisers and agencies

by Will Corry on April 14, 2015

Linkfluence reinvents Radarly, setting a new standard for Social Media Intelligence solutions

Linkfluence continues its development in Europe with the launch of a new version of Radarly, its Social Media intelligence Suite. Thanks to its new functionality, including the processing of data in real time and the processing of large volumes of data, Radarly has become the ultimate Social Media Intelligence solution on an international scale.

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Response One today announced a strategic partnership with ASOS

by Assistant Editor on April 1, 2015

Response One, @ResponseOneDM the award-winning data-driven marketing agency owned by St Ives Group, today announces a strategic partnership with ASOS. Response One will provide the online retailer with its Affinity Sampling service, launched to help relevant brands get directly into the hands of their target customers.

https://www.responseone.co.uk/

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Business broadband the do’s and the don’t’s

by Will Corry on March 27, 2015

Modern businesses rely on the Internet to carry out their day to day transactions. For this reason, business broadband services should be fast enough to enable such businesses conduct their online transactions efficiently.

A fast connection offers sufficient bandwidth and unparalleled performance, regardless of the number of people/applications sharing it at any given time.

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International Retail: Think big, go slow – Agnes Pusca, Pragma

by Assistant Editor on March 4, 2015

By Agnes Pusca, associate director, Pragma - a St Ives Group company

If a company wants to grow its sales, it really only has two options: either it develops new products to sell to its existing customers or it finds new customers for its existing products.

Typically, the latter is easier to do, and so many brands and retailers look to different channels or, more often, to international markets in search of new people to buy their products.

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Accelero is Occam DM’s new in house marketing tool that lets you understand your customers to create, deliver and measure effective campaigns in a quick to deploy, cost effective package

by Will Corry on February 11, 2015

Understand. Create. Deliver. Measure.

Gary Arnold, head of marketing technology at Occam – a St Ives Group company – said: “Customer understanding is essential to delivering engaging marketing experiences, and data is the raw fuel that drives it. This has been a fundamental part of Occam’s proposition since our inception over 20 years ago.  Watch the video

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Smartphone sales for Valentine’s Day increase 91% YOY – Rakuten Marketing data

by Will Corry on February 11, 2015

Lovers shop on-the-go for luxury gifts

Today, new network data from Rakuten Marketing reveals that more people are shopping for gifts on-the-go for Valentine’s Day, as they turn to mobile devices for their shopping. The data, taken from Rakuten Marketing’s UK affiliate network of over 400 retailers, shows that sales on mobile devices now account for a quarter (25%) of all sales made in the run up to Valentine’s Day, with smartphone sales increasing by 91% year on year.

In addition, the popularity of recent phone releases, such as the iPhone 6, shows a growing desire for larger mobile screens, suggesting that shopping on these devices is fast becoming more appealing and accessible.

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Healthspan has appointed data-driven marketing expert Occam

by Assistant Editor on February 5, 2015

Healthspan, the UK’s leading direct supplier of vitamins and supplements, has appointed data-driven marketing expert Occam @occamdm to add zest to its marketing campaigns. Occam will do this by bringing together all of Healthspan’s data in one place as the starting point for outstanding one-to-one communications.

Occam, a St Ives Group company, will use its data marketing and technology expertise to bring to life @Healthspan Healthspan’s products through all of its customer-facing channels, ensuring people receive relevant and useful communications and offers at the right time. [more…]

David Cameron and George Osborne have announced Tech Nation

by Will Corry on February 5, 2015

David Cameron launches Tech Nation, a guide to UK tech ecos…

David Cameron and George Osborne today announced Tech Nation, a comprehensive analysis of Britain's growing tech clusters. The project, led by Tech City UK in partnership with Due… [more…]

Tech worker in London? The UK cities where you could be earning more

by Will Corry on February 3, 2015

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Creative Business Leaders launches today to provide online business community for the creative industries

by Assistant Editor on January 21, 2015

Founders create online inspiration hub for leaders and aspiring leaders

Creative Business Leaders launches today, founded by Gordon Christiansen and Susanna Simpson, to provide an online community for leaders and aspiring leaders in the creative industries. Interviews with inspiring individuals who share their career stories, success and failures and plans for the future are hosted on creativebusinessleaders.com.

If you’re a creative business leader who is interested in joining this free community or sharing your wisdom on the site – head over to creativebusinessleaders.com to find out more

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