Trends
The chief executive of Cisco took to the stage at this year’s Mobile World Congress to discuss the huge potential of the cloud opportunity, with the caveat that there will be losers as well as winners.
A new technology developed by researchers in Britain and France could add a novel audio aspect to interactive digital out-of-home media.
Screenmedia expo runs 16-17 May at Earls Court in London; Zamborlin speaks at 10am on the second day.
Brands' hunger for great social advertising is growing, and with increasing popularity come industry awards. Win awards
Now that social is no longer the province of experimental teams working with small budgets and wild ideas, more shops are paying attention to who's doing great work in social. [more…]
Pinterest is a great place to collect images and links to ideas you love, products that rock, and just about anything else under the sun.
Mark Schaefer writes ... Google+ is probably not gaining enough ground to go mainstream as a social media platform and to do so, they need to “go Jay-Z.” This is what I mean …
Has Google+ been successful in attracting a large and engaged audience?
Certainly there is a lively, passionate, and involved group of users — and it’s hard to cut through the hype — but there is some indication that the social platform is languishing with key demographics. [more…]
Facebook is reportedly tinkering around with users’ news feeds in an attempt to show popular, or trending, news articles.
A number of users have confirmed that they have seen several social reader applications, such as the ‘Washington Post’ and ‘Guardian’, magically appear their news feeds where usually only their friend activity lies. By Red Rocket Media
Guest blogger Graham Dodd is the MD of the The Letterbox Consultancy. He has over 40 years of experience in the UK door drop sector, is a fellow of the Institute of Direct Marketing and a former member of the DMA’s Door Drop Council.
From the start, let me clarify that I don’t believe for one minute that the UK door drop supplier market is currently able to mount a serious challenge to direct mail.
The research note, entitled Ten Facts You Should Know about In-Stream Video Advertising, is available for download here.
Research also Shows Users are 200 times more likely to click on In-Stream ads vs. Standard Banners
Online marketers could be set to step up advertising on days of rest, as a recent report targeted Sunday as the most active for fans engaging with brands.
Research from Socialbakers and published byeconsultancy.com identified Sunday as a key day for campaigns; with telecoms and fast moving consumer goods (FMCG) companies amongst those experiencing peak interaction with fans at the end of the week. By Red Rocket Media [more…]
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