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Promotional products –  7 reasons for using them for marketing

Promotional products – 7 reasons for using them for marketing

by on January 10, 2019

Promotional products are among the most cost-effective ways of advertising. For a low price, you can expose your brand/business and business name, logo and message to a large number of people.

Here are reasons why you should opt for promotional giveaways to market your business.

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New survey shows content campaigns are being measured using wrong KPIs

New survey shows content campaigns are being measured using wrong KPIs

by on January 9, 2019

A new survey from the World Media Group (a strategic alliance of the world’s leading media brands) into content-led marketing shows that, although marketers are [more…]

Laughter Spot : “Sitting in the neighbourhood bar getting soused”

Laughter Spot : “Sitting in the neighbourhood bar getting soused”

by on January 7, 2019

A farmer is sitting in the neighbourhood bar getting soused.
A man comes in and asks him, ‘Hey, why are you sitting here on this beautiful day getting drunk?’

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Startups : Which company raised £3m in its first round of funding?.. hint – viral videos

by on December 10, 2018

A London-based media startup that creates viral videos which generate billions of views every month has raised £3m in its first round of funding. 

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How to use promotions to attract new customers to your business

How to use promotions to attract new customers to your business

by on November 26, 2018

With Christmas, Boxing Day and New Year on the horizon, the season of sales is truly upon us.

It’s this time of year when businesses tend to launch new promotions, discounts and other offers to attract new customers who are looking for smarter ways to spend their money.

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How marketing and sales drifted so far apart … exclusive

How marketing and sales drifted so far apart … exclusive

by on October 26, 2018

Marketing and Sales traditionally operate as separate universes. But it doesn’t have to be that way.

By bringing both worlds closer together, Marketing and Sales can share information and insights that will result in customers feeling they are receiving solutions to their challenges and not just another sales pitch. Understanding this requires looking back to see how we got here.

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[Watch]  … Studio Black Tomato launch first campaign for American Airlines

[Watch] … Studio Black Tomato launch first campaign for American Airlines

by on October 2, 2018

Content creation and marketing agency, Studio Black Tomato, today launches their first campaign for American Airlines - ‘The Best of Both Worlds’.

The aim is to educate high net worth Business Class travellers in London on the new partnership between British Airways and American Airlines.

The partnership on flights across the Atlantic will enable coordinated routes and schedules, with over 70 flights between London and North America being offered every day.

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Initials launches French fantasy campaign for President brand

by on October 1, 2018

Initials, the independent creative agency, today launches a new integrated campaign for Lactalis brand ‘President’.

Due to run for the next 8 months, the activity [more…]

AudienceProject launches first individually-based addressable TV measurement

AudienceProject launches first individually-based addressable TV measurement

by on September 28, 2018

MarTech firm, AudienceProject, is launching a ground-breaking new Addressable TV measurement solution – the first of its kind to be based on individual data rather than modelled data.

The new Addressable TV measurement solution enables true cross-device campaign evaluation at an individual level on devices such as Apple TV, Chromecast, Roku, PlayStation, etc. as well as on computers, tablets and mobiles.

This can also be merged with linear TV measurement based on BARB data. In combination, it is the most accurate cross-device & cross-media measurement on the market, making it possible to continuously analyse and optimise the media mix and creative execution of campaigns and minimise waste.

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CMO Research : The World of Marketing has changed

by on September 19, 2018

According to Forrester, 30% of CMOs will be let go for not mastering the blended skill set of design and analytics.
Download this complimentary white paper to learn more

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