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CMO Research : The World of Marketing has changed

by on September 19, 2018

According to Forrester, 30% of CMOs will be let go for not mastering the blended skill set of design and analytics.
Download this complimentary white paper to learn more

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International technology platform Pathfindr establishes new Norwich base

International technology platform Pathfindr establishes new Norwich base

by on September 14, 2018

Technology platform Pathfindr, today announces the relocation of its office to The Glass House on King’s Lane. The office move began over summer and the new space is now fully operational.

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“Shocking online abuse directed at people in ads”

by on September 10, 2018

Channel 4 is revealing the shocking online abuse directed at people in ads. It's in a disturbingly eye-opening break airing on Friday night.

The ad break, running during popular show “Gogglebox,” features three recent ads by Maltesers, McCain and Nationwide. They show genuine abusive comments that the ads received, appearing on-screen.

The Maltesers ad, for example, features a disabled actor. We see the cruel comments she received, while a black poet in the Nationwide ad gets racist abuse.The McCain ad shows homophobic comments directed at its portrayal of a same sex couple with a child. [more…]

Great State win Aston Villa brief

by on September 3, 2018

Brand technology agency, Great State, has been appointed by Aston Villa Football Club to help future proof their digital strategy and strengthen their online customer [more…]

Dine-in or deliver: Tortilla challenges

Dine-in or deliver: Tortilla challenges

by on August 24, 2018

Mini restaurants and backstage kitchens are some of the ways fast-casual restaurant group Tortilla Mexican Grill is tackling the ever-changing high street landscape.
Managing Director [more…]

‘Tearaways’ …  Prepare your school wear for next term  –  #retail

‘Tearaways’ … Prepare your school wear for next term – #retail

by on August 10, 2018

Our kidswear gets around. Lots of weekend wardrobes feature a Next item or two (or twenty), but where kids clothes probably have to work the absolute hardest is in the classroom. To show off how our schoolwear stands up to the demands of the school day we’ve ensured it’s fully Tested by Tearaways! To see how it fared when worn by a classroom of pint-sized pupils, watch our video then read on for the low down on why our range really has thought of everything…Enjoy this video for Next which made the top 5 in the best retail ads.

Well done to BBH London .. 

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Complaints : “The beach was too sandy. We had to clean everything when we returned to our room.”

Complaints : “The beach was too sandy. We had to clean everything when we returned to our room.”

by on August 5, 2018

They should not allow topless sunbathing on the beach. It was very distracting for my husband who just wanted to relax

These are actual complaints received from dissatisfied customers by Thomas Cook Vacations (based on a Thomas Cook/ABTA survey):

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British TV isn’t the same as American productions. It’s different

by on August 3, 2018

Outside my dormitory room’s window in Exeter, lay a grassy hill with sheep grazing.

I was at a conference a few hours’ drive southwest of London and yet the pastoral scene reminded me of my boyhood home in western Pennsylvania.

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Senior hires further strengthen talent at Havas helia

by on June 28, 2018

Havas helia in Cirencester announces two new senior hires to their leadership team, as part of their continued growth and expansion.

Havas helia today announces [more…]