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Blunders : Charity accuses UK supermarkets of misleading customers

Blunders : Charity accuses UK supermarkets of misleading customers

by on December 15, 2017

Tesco faces legal threat over marketing its food with 'fake farm' names

Major UK supermarkets including TescoAldiAsda and Lidl are being urged to stop using controversial “fake farm” branding on own-brand meat products, with a food charity claiming they are misleading shoppers. [more…]

5 fastest shared web hosting providers

5 fastest shared web hosting providers

by on December 15, 2017

When it comes to web hosting, speed and performance are essential.

Fast load times is great for customers and even better for search engine optimization (SEO). Search engines like Google prefer fast-performing websites and will rank them higher than slower sites.

Research even reveals that for every second viewers spend waiting for a website to load, 20% will leave. That’s quite a loss, especially for businesses trying to make sales or increase viewership. [more…]

bigdog launches ‘Prize Burst’ Facebook Live giveaway for Sky Bingo

bigdog launches ‘Prize Burst’ Facebook Live giveaway for Sky Bingo

by on December 13, 2017

Full-service, integrated advertising and marketing agency, bigdog, today announces plans for the next Sky Betting and Gaming Facebook Live prize giveaway.

The activity, taking place today – Wednesday  13th December – marks the first time Sky Betting and Gaming has partnered with Amy Nickall – presenter, entertainment journalist, parenting author, children’s entertainer and interviewer. Amy was previously the face of Yahoo omg! and has worked with brands like Tesco and Playstation. [more…]

The formula for modern marketing success: why we welcome the GDPR

The formula for modern marketing success: why we welcome the GDPR

by on November 27, 2017

By Mark Phillips, Global Head of Data, Ignition D4.

On the 25th of May 2018, the General Data Protection Regulation (GDPR) will come into effect. [more…]

VCCP Media prepares for its 6th Innovation Challenge

VCCP Media prepares for its 6th Innovation Challenge

by on November 15, 2017

VCCP Media will be hosting its 6th annual Innovation Challenge on Wednesday 15th November.

The event sees VCCP Media welcome a handful of select media owners who’ve successfully navigated their way through the gruelling entry process. They’ll be going head-to-head in a challenge to unearth the best media innovations in the industry today. [more…]

Laughter Spot : “The one about the Texan in an Irish bar”

by on November 15, 2017

A Texan walks into a pub in Ireland and clears his voice to the crowd of drinkers. He says, "I hear you Irish are a bunch of hard drinkers. I'll give $500 American dollars to anybody in here who can drink 10 pints of Guinness back-to-back."

The room is quiet and no one takes up the Texan's offer. One man even leaves. Thirty minutes later the same gentleman who left shows back up and taps the Texan on the shoulder. "Is your bet still good?", asks the Irishman.

[more…]

Laughter Spot : “The one about being hot and sweaty”

by on November 14, 2017

An elderly married couple scheduled their annual medical examinations on the same day so they could travel together. 

After the examination, the doctor then said to the man: "You appear to be in good health. Do you have any medical concerns that you would like to discuss with me?" [more…]

Guide to Physical Media shares insight to help brands and sellers .. eBay UK

Guide to Physical Media shares insight to help brands and sellers .. eBay UK

by on November 14, 2017

‘GENERATION PHYGITAL’ UP FOR GRABS AS UK’S PREFERENCE FOR PHYSICAL MEDIA OVERTAKES LOVE OF DIGITAL DOWNLOADS

Opportunity for brands as eBay research reveals 52% of Brits prefer to buy physical books, music, films and video games over digital media

  • Over three quarters (76%) of Brits bought a book, DVD/Blu-ray, CD, vinyl record, or video game in the last year
  • This rises to 83% of 18-24 year olds who have bought an item of physical media in the last year
  • The average Brit owns 260 items of physical media as collecting becomes trendy

[more…]

The World Media Awards – for international content driven advertising – are now open for entry

The World Media Awards – for international content driven advertising – are now open for entry

by on November 8, 2017

The World Media Awards 2018 (WMAs) have now opened for entry, offering eight categories that will celebrate the best in cross platform, cross border, content-driven advertising.

The free-to-enter awards are now in their third year and offer the winners the opportunity to be acknowledged as global leaders in international content-led advertising.  The WMAs are unique in not only giving recognition of the category winners’ work through the trophy on the night, but by also celebrating all winning campaigns in a world-wide advertising campaign valued at €500k.

The winners’ ad campaign runs across leading international media brands The Washington Post, The Wall Street Journal, Time, The New York Times, National Geographic, Newsweek, Fortune, The Economist and Bloomberg - all members of the World Media Group which runs the WMAs. [more…]

Data dismay grows as more consumers plan to shun brands’ demand for information ahead of GDPR

by on November 2, 2017

Trend points to a fifth of people refusing to share any details in 2018, according to Amaze One

A fifth of consumers will refuse to share any personal data at all with brands by this time next year, if a trend discovered by CRM (customer relationship marketing) agency Amaze One continues. Still more (32%) are currently reluctant to share more than their name and email address according to the research, making meaningful relationships virtually impossible. [more…]