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bigdog and the Motor Neurone Disease Association launch new activation for Global MND Awareness Day

bigdog and the Motor Neurone Disease Association launch new activation for Global MND Awareness Day

by Contributing Editor on June 21, 2017

Latest : bigdog and the Motor Neurone Disease Association (the MND Association) have joined forces to create a powerful campaign to raise awareness of this devastating condition, which has no cure.

Every day in Britain, six people die from motor neurone disease (MND). This often rapidly progressing condition can affect anyone, taking away the ability to move, for some the ability to speak and even breathe. But the nationwide multi-channel campaign conceived and developed by bigdog focuses on the one part of the body that may remain unaffected – the eyes. [more…]

Laughter Spot : “What we’re selling”

by Will Corry on June 21, 2017

Two businessmen in the centre of London were sitting down for a break in their soon-to-be new store. As yet, the store wasn't ready, with only a few shelves set up.

One said to the other, "I bet any minute now some pensioneris going to walk by, put their face to the window, and ask what we're selling.

[more…]

YOC exceeds revenue forecast in Q1/2017

YOC exceeds revenue forecast in Q1/2017

by Andy Brown on June 19, 2017

Revenue increase higher than expected at 36%

Above average growth of automated sales

Mobile advertising company YOC AG achieved more than 36% revenue growth to EUR 3.09 million in the first quarter of 2017 (Q1/2016: EUR 2.27 million), exceeding its own forecast. In the last 12 months YOC’s share price has increased by 164.34% (from 2.75EUR to 7.70EUR) with the company currently valued at 24 Million EUR. [more…]

Getty Images announces new global virtual reality partnership with Jaunt

by Simpson on June 16, 2017

Exclusive agreement delivers 360 cinematic virtual reality video for creating one of a kind immersive experiences

Latest : Getty Images, a global leader in visual communication, has announced an exclusive global distribution partnership with Jaunt, the industry leader in high quality cinematic virtual reality (VR).

The new partnership will enable Getty Images to provide premium cinema-grade VR video to enable today’s leading content creators to deliver the highest-quality 360-degree content experiences to audiences worldwide.

[more…]

Laughter Spot : A female member of his congregation drinking beer – NSFW

by Will Corry on June 16, 2017

The Reverend John Fuzz was a pastor of a small congregation in a little Pennsylvania town. One day, walking down Main St., he noticed a female member of his congregation sitting in the town bar, drinking beer.

The reverend thought this was sinful and not something a member of his congregation should do. He walked through the open door of the bar and sat down next to the woman.

[more…]

Getty Images partners with celebrated photographer Campbell Addy in ongoing drive to create and promote diversity in stock imagery

Getty Images partners with celebrated photographer Campbell Addy in ongoing drive to create and promote diversity in stock imagery

by Simpson on June 13, 2017

  • Getty Images collaborates with acclaimed editorial photographer Campbell Addy to create artistic model released portraits which celebrate individuality
  • Campbell Addy to join Getty Images panel at Cannes Lions ‘Seeing is Believing: The Power of Re-picturing Stereotypes’

Getty Images, a world leader in visual communications, is excited to announce a new exclusive contributor partnership with celebrated editorial photographer Campbell Addy, marking another step in its ongoing commitment to drive change in promoting a more diverse, inclusive and representative visual language. The partnership sees Addy turn his attention to stock imagery for the first time ever, with the creation of 42 artistic model released portraits as commissioned by Getty Images. [more…]

Laughter Spot : “Two lawyers stranded on a deserted island”

by Will Corry on June 11, 2017

Two lawyers had been stranded on a deserted island for several months. The only other thing on the island was a tall coconut tree, which provided their food. And each day, one of the lawyers climbed to the top of the tree to see if he could see a rescue boat coming.

One day, the lawyer yelled down from the tree, "Wow. I can't believe my eyes. There is a girl out there floating in our direction."

[more…]

Which devices dominate what behaviour?

Which devices dominate what behaviour?

by Will Corry on June 2, 2017

Study reveals sectors most dominated by different devices

Reveals behaviour that indicates where media owners and buyers should focus their attention

A study measuring the cross-device behaviour of nearly 5,000 UK adults reveals which sectors are most dominated by the different devices in terms of the time people spend visiting them.

The Verto Analytics study shows that the health/fitness sector – such as Fitbit and the NHS – is the most dominated by smartphone usage. Smartphones account for 82% of the time people spend visiting health/fitness sites and apps. People/family/lifestyle sites – such as Netmums and BBC Good Food – are the next most dominated by smartphone usage (69%) followed by sports (63%).

[more…]

The words of a sitting MP are a reality check to some in the media’s wilder speculation

by Will Corry on June 2, 2017

 

Via Guido Fawkes  In an extraordinary letter to former Labour voters in her Enfield North constituency Joan Ryan admits that having spoken to many of them she realises they “have more confidence in Theresa May as Prime Minister than they would have in Jeremy Corbyn.”

Going on to say “Realistically no one thinks Theresa May will not be Prime Minister, or that she will not have the majority she needs to negotiate Brexit.”

[more…]

Decidedly digital: brands & retailers need to update their technology to keep up with consumer coupon cravings

Decidedly digital: brands & retailers need to update their technology to keep up with consumer coupon cravings

by Will Corry on May 23, 2017

By Penny Dryden, Valassis Limited

For consumers, the appeal of coupons shows no signs of diminishing, with Valassis research showing that UK shoppers alone save £3.3 billion annually using coupons and vouchers.

Print coupons are very popular, and the future looks decidedly bright for digital coupons as well, given the benefits for both shoppers and retailers.

Smartphones are now extensions of our lives – among other things they are the devices through which we shop and interact with people and locations. According to a report from Google, 65 percent of people now say they regularly use their smartphone to access the Internet. In short, the way consumers shop is changing and retailers can now reach shoppers on the go, via a device that accompanies them for most of the day. [more…]