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B2B businesses, professionals, executives, salespeople …. A visual guide to creating the perfect LinkedIn Company page

by Will Corry on May 22, 2017

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If your target market includes businesses, professionals, executives, salespeople, or any of the 400 million users of LinkedIn, then you'll want to make sure you download our free guide on creating the perfect LinkedIn company page.

From crafting a killer company description to choosing an eye-catching banner image, we'll walk you through the entire process and reveal some inside tips on getting the most out of your LinkedIn presence. [more…]

Marine Muscle unveiled as exclusive affiliate program on MoreNiche network

Marine Muscle unveiled as exclusive affiliate program on MoreNiche network

by Andy Brown on May 12, 2017

MoreNiche affiliate network https://moreniche.com/ secures exclusive program with Marine Muscle

A fast-growing affiliate network for the health and fitness industry has confirmed an exciting new relationship with Marine Muscle, an American-based supplement range, securing an exclusive affiliate deal. [more…]

Laughter Spot : The first thing I did when we got home was to take off my trousers

by Will Corry on May 11, 2017

Jack was about to marry Jill and his father took him to one side and said, “When I got married to your mother the first thing I did when we got home was to take off my trousers.

I gave them to your mother and told her to try them on, which she did. They were enormous on her and she said to me that she couldn’t possibly wear them, as they were too large. [more…]

Movers and Groovers : RPM appoints three new members to the board to reinforce three-year plan

by Contributing Editor on May 5, 2017

Independent creative agency RPM has appointed three new board members, to aid the agency’s plans for future growth across all core capabilities.

Gillian Ward has been promoted to Board Director People, alongside Rosa Chapman as Board Director Client Service and John Viccars as Board Director Strategy. The promotions reflect RPM’s key areas of focus - people, thinking, creative and clients.

The new board members will play an important role in executing RPM’s three-year plan, with the aim of providing tangible value to clients; part of which involves focusing on how better brand experiences are measured. With 32% of RPM’s work being global, board members will also be focusing on increasing this revenue year-on-year to gain more worldwide recognition as well as financial growth.

[more…]

Aunt Bessie’s prioritises shopper marketing with Initials appointment

by Contributing Editor on May 3, 2017

Aunt Bessie’s, the iconic, family-owned British food company, has appointed Initials as its shopper marketing agency. Following a competitive pitch against four undisclosed agencies, Initials will be handling shopper marketing across the Aunt Bessie’s brand.

The appointment is part of a wider strategic shift by Aunt Bessie’s to give more focus to shopper marketing. Initials was selected in part thanks to its broad-ranging experience in the FMCG sector, with clients such as PepsiCo, Philips and Mondelez. Run out of the Initials Leeds office, work will commence immediately with support from the London team.

[more…]

Jeremy Stern from @PromoVeritas tells us the importance of the #Terms&Conditions in #DigitalPromotions worldwide

by Will Corry on May 1, 2017

Randi Jensen, Easypromos writes ..  Jeremy Stern is the founder and Managing Director of PromoVeritas. In his previous role as European Promotions Director of Coca-Cola, he saw a gap between the brilliant ideas of creative agencies and their clients who wanted to follow the rules and regulations for promotions.

Hiring a lawyer was expensive and few had the necessary knowledge.

[more…]

How to write an award-winning entry

How to write an award-winning entry

by Loudmouth PR on April 27, 2017

By Belinda Barker, Director, World Media Group

I should first come clean – I have never actually been an awards judge; however, I have been lucky enough to help organise the judging process for the 2016 and 2017 World Media Awards.

It is rather a privileged position to be in – you are exposed to loads of brilliant work, you get to meet amazing judges and listen to them deliberate, but without any of the responsibility!

And it is a responsibility, as anyone who has entered an award will have put time, effort and love into their campaign, and that should be respected. [more…]

Cancer Research UK teams up with Hello London to celebrate inspirational Race for Life moments

by Simpson on April 24, 2017

Hello London, the media partnership formed by Transport for London (TfL) and Exterion Media, has unveiled Cancer Research UK’s innovative advertising campaign on the Tube network to raise awareness and support for this year’s Race for Life events around the UK.

Over the next two weeks, as part of Race for Life’s ‘This Is Beating Cancer’ advertising campaign, inspirational moments from Race for Life participants gearing up for this year’s events will be shared live on over 140 digital screens across 25 London Underground stations.

[more…]

The future in the world of Apps is brighter than ever

The future in the world of Apps is brighter than ever

by Will Corry on April 20, 2017

It is something near impossible to have missed. Unless you are living underground, still believing the Y2K brought upon us the worlds end, you are most likely using apps in one form or another in your everyday life. As the apps are becoming an ever growing larger part of all our lives, the definition is becoming more diffuse. The very first thing most people would think about would of course be mobile applications.

Although apps are used in countless areas other than in your phone, the phone has become our main hub to connect with modern technology. You can do nearly everything from your phone. [more…]

Laughter Spot : “In order to get into Hollywood, you are going to have to change your name”

by Will Corry on April 20, 2017

A good looking man walked into an agent's office in Hollywood and said "I want to be a movie star." Tall, handsome and with experience on Broadway, he had the right credentials.

The agent asked, "What's your name?"

[more…]