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How marketing and sales drifted so far apart … exclusive

How marketing and sales drifted so far apart … exclusive

by on October 26, 2018

Marketing and Sales traditionally operate as separate universes. But it doesn’t have to be that way.

By bringing both worlds closer together, Marketing and Sales can share information and insights that will result in customers feeling they are receiving solutions to their challenges and not just another sales pitch. Understanding this requires looking back to see how we got here.

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[Watch]  … Studio Black Tomato launch first campaign for American Airlines

[Watch] … Studio Black Tomato launch first campaign for American Airlines

by on October 2, 2018

Content creation and marketing agency, Studio Black Tomato, today launches their first campaign for American Airlines - ‘The Best of Both Worlds’.

The aim is to educate high net worth Business Class travellers in London on the new partnership between British Airways and American Airlines.

The partnership on flights across the Atlantic will enable coordinated routes and schedules, with over 70 flights between London and North America being offered every day.

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Initials launches French fantasy campaign for President brand

by on October 1, 2018

Initials, the independent creative agency, today launches a new integrated campaign for Lactalis brand ‘President’.

Due to run for the next 8 months, the activity [more…]

AudienceProject launches first individually-based addressable TV measurement

AudienceProject launches first individually-based addressable TV measurement

by on September 28, 2018

MarTech firm, AudienceProject, is launching a ground-breaking new Addressable TV measurement solution – the first of its kind to be based on individual data rather than modelled data.

The new Addressable TV measurement solution enables true cross-device campaign evaluation at an individual level on devices such as Apple TV, Chromecast, Roku, PlayStation, etc. as well as on computers, tablets and mobiles.

This can also be merged with linear TV measurement based on BARB data. In combination, it is the most accurate cross-device & cross-media measurement on the market, making it possible to continuously analyse and optimise the media mix and creative execution of campaigns and minimise waste.

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CMO Research : The World of Marketing has changed

by on September 19, 2018

According to Forrester, 30% of CMOs will be let go for not mastering the blended skill set of design and analytics.
Download this complimentary white paper to learn more

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International technology platform Pathfindr establishes new Norwich base

International technology platform Pathfindr establishes new Norwich base

by on September 14, 2018

Technology platform Pathfindr, today announces the relocation of its office to The Glass House on King’s Lane. The office move began over summer and the new space is now fully operational.

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“Shocking online abuse directed at people in ads”

by on September 10, 2018

Channel 4 is revealing the shocking online abuse directed at people in ads. It's in a disturbingly eye-opening break airing on Friday night.

The ad break, running during popular show “Gogglebox,” features three recent ads by Maltesers, McCain and Nationwide. They show genuine abusive comments that the ads received, appearing on-screen.

The Maltesers ad, for example, features a disabled actor. We see the cruel comments she received, while a black poet in the Nationwide ad gets racist abuse.The McCain ad shows homophobic comments directed at its portrayal of a same sex couple with a child. [more…]

Great State win Aston Villa brief

by on September 3, 2018

Brand technology agency, Great State, has been appointed by Aston Villa Football Club to help future proof their digital strategy and strengthen their online customer [more…]

Dine-in or deliver: Tortilla challenges

Dine-in or deliver: Tortilla challenges

by on August 24, 2018

Mini restaurants and backstage kitchens are some of the ways fast-casual restaurant group Tortilla Mexican Grill is tackling the ever-changing high street landscape.
Managing Director [more…]