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B60 continues global expansion following JV deal with Fanaticus Inc.

B60 continues global expansion following JV deal with Fanaticus Inc.

by Contributing Editor on October 12, 2017

B60, a leading mobile strategy consultancy and emerging technology development company, has forged a joint venture (JV) partnership with Dublin-based fan engagement agency Fanaticus Inc., to create B60 Europe.

Fanaticus Inc., led by Founder and Director Trevor O’Rourke and CEO Karl Mulligan, will bring new expertise to B60 and bolster its digital transformation offering to sport and commercial organisations across Europe, further growing B60’s digital strategy services. With the two companies having extensively worked together for the past 18 months, this corporate association will further solidify their relationship. [more…]

Latest : Catalan referendum: Clashes as voters defy Madrid

by Will Corry on October 1, 2017

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Not all research needs to come with an eye-watering price tag

by Will Corry on September 30, 2017

Startup culture has embedded the idea that budgets don’t need to be sky high to get great results. Companies big and small are learning that not all research needs to come with an eye-watering price tag.

Marketing Week explores six ways marketers can make the money work harder when it comes to exploring the market, without sacrificing quality.  [more…]

bigdog Norwich targets London leaders of the pack

bigdog Norwich targets London leaders of the pack

by Contributing Editor on September 28, 2017

Full-service, integrated advertising and marketing agency bigdog has announced a new campaign to attract top London talent to its Norwich office. The campaign is inspired by bigdog’s determination to take a holistic view of work and lifestyle and points out the many reasons it’s worth considering making a move away from the capital.

This major new recruitment drive forms part of a significant expansion of the Norwich office’s creative team, and follows the nine new hires which have already been made to keep pace with a huge influx of new client projects and wins. The creative, produced in-house by the Norwich studio, is running on a variety of digital channels across September and October.

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16 steps to make outstanding landing pages … Infographic

by Will Corry on September 18, 2017

If search engine optimization isn’t now a formidable piece of your overall marketing efforts, you might want to reconsider your strategy.

Raising awareness of your organization’s product or service through organic online search is crucial, and it’s only becoming more so. Learn MORE >>>

In a 2017 MarketDive study, 82 percent of marketers said they believe that SEO’s ability to boost brand awareness and attract new customers is on the rise.

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New : Kilroy was here .. Evian, Friendly City, Telescope, Charlie, Whiskey, Tango

by Will Corry on September 15, 2017

Have you ever wondered about those people who pay a fortune for those little bottles of Evian water? Try spelling Evian backwards!

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Australian Laughter Spot : The amazing abilities of the Australian Aborigines

by Will Corry on September 9, 2017

An Australian tour guide was showing a group of American tourists around the Top End of Oz.
On their way to Kakadu he was describing the amazing abilities of the Australian Aborigines to track Man or Beast over Land, through the Air and under the Sea.

The Americans Tourists were incredulous.

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Research : Consumers sick of interruptive mobile ads

Research : Consumers sick of interruptive mobile ads

by Will Corry on September 8, 2017

Pop-ups and ads that sit in middle of page are most annoying formats

The three most annoying mobile ad formats are those which prevent content being consumed, according to a new study by Inskin Media, in collaboration with On Device Research.

People regard pop-up ads (cited by 28% of respondents) as the most annoying mobile formats, closely followed by ads that sit in the middle of the screen (26%), along with ads that delay the page loading (18%) – all of which interrupt content being consumed. In contrast, ads which compete for attention, such as those that move down the page alongside the content (13%) or sit at the top and bottom of the page (8%) are much less annoying.

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Digital currency trading – The hottest market right now

Digital currency trading – The hottest market right now

by Will Corry on September 7, 2017

The foreign exchange (forex) market is the largest financial market in the world. This is where fiat currencies are publicly traded like the US Dollar and the Japanese Yen with an average value of $4 trillion being traded daily.

Forex trading has become a popular choice among retail speculators and traders for a number of reasons. The forex market is open 24 hours a day, 5 days a week, and you can trade it with a relatively small amount of capital. It's also extremely liquid, allowing traders to utilise a range of different strategies including day trading, swing trading and longer-term investing.

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Laughter Spot : “Two little old ladies”

by Will Corry on September 5, 2017

Two little old ladies

It was a small town and the patrolman was making his evening rounds. As he was checking a used car lot, he came upon two little old ladies sitting in a used car.!

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