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Prophet continues Asian expansion with appointment of Tom Doctoroff

Prophet continues Asian expansion with appointment of Tom Doctoroff

by Contributing Editor on March 28, 2017

Brand and China thought leader Doctoroff strengthens Prophet’s expertise on brand-driven growth in Asia Prophet, the global brand and marketing consultancy, today announced the hiring [more…]

BlackWolf, the new all-in-one workout formula, launches exclusively on the MoreNiche affiliate network

BlackWolf, the new all-in-one workout formula, launches exclusively on the MoreNiche affiliate network

by Andy Brown on March 28, 2017

Leading health affiliate network, MoreNiche https://moreniche.com is delighted to confirm the arrival of a powerful all-in-one workout formula, available to promote exclusively by affiliates on [more…]

8 of the finest, most influential, conversion rate optimisation experts in the business

8 of the finest, most influential, conversion rate optimisation experts in the business

by Andy Brown on March 27, 2017

1 Day of Actionable Learning Sessions To Improve Your CRO Skills and Online Marketing Strategies

6th July 2017, London

The date has been announced for Conversion Elite, the one-day event that will improve the CRO skills and online marketing strategies for people involved in conversion rate optimisation. www.conversion-elite.co.uk

Eight of the finest and most influential CRO practitioners in the business, the Conversion Elite, will gather together on 6th July to deliver a one-day, one-track event that has one clear objective – to improve people’s skills in CRO and increase the impact of their online marketing strategies. [more…]

MoreNiche affiliate network announces the launch of Di.et

MoreNiche affiliate network announces the launch of Di.et

by Andy Brown on March 17, 2017

The MoreNiche network (https://moreniche.com) announces the launch of Di.et, a new weight loss plan that will be the network’s first ebook affiliate programme.

Di.et is [more…]

New Analysis Proves Value of Trusted Media Brands for Advertisers in Era of Fake News and Increased Focus on Campaign Effectiveness

New Analysis Proves Value of Trusted Media Brands for Advertisers in Era of Fake News and Increased Focus on Campaign Effectiveness

by Loudmouth PR on March 16, 2017

The World Media Group (WMG), a strategic alliance of ten of the world’s leading premium media brands, was conscious of the growing demand from advertisers for better viewability performance.  In addition, in an era of fake news, it wanted to explore whether ads seen on trusted media websites were viewed more attentively by consumers.

It therefore commissioned analysis to assess the overall performance of the inventory of WMG brands during Q3 2016. [more…]

Mobile ad company YOC reacts to latest facebook announcement

Mobile ad company YOC reacts to latest facebook announcement

by Andy Brown on March 6, 2017

YOC to draw more attention to mobile video ads through subtitles

YOC (www.yoc.com) presents the new subtitle feature for its self-developed products YOC Inline Video Ad and YOC Understitial Video Ad.

The new feature has been launched in response to Facebook's recent announcement that it is autoplaying videos with sound by default. Users are not happy with this change from Facebook as it could lead them to inadvertently blast sound from their phones while in public. [more…]

Agent Provocateur is likely to be sold to Sports Direct today

Agent Provocateur is likely to be sold to Sports Direct today

by Will Corry on March 2, 2017

Agent Provocateur is likely to be sold to Sports Direct today.

The Telegraph has reported that Sports Direct, headed up by controversial retail tycoon Mike Ashley, fought off private equity firm Lion Capital to secure the lingerie chain, and that the business will be put into administration before being snapped-up by Ashley. [more…]

Jacob Bailey Group launches Brilliant Experiences Board to promote business diversity

Jacob Bailey Group launches Brilliant Experiences Board to promote business diversity

by Contributing Editor on February 23, 2017

Jacob Bailey Group, the creative business services agency, is launching the Brilliant Experiences Board to encourage diversity across the business. The new Board has seven [more…]

Events : Do not waste money buying traffic – CEO Spades Media Jim Banks at Search Elite

by Will Corry on February 21, 2017

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PZ Cussons and Hark restore Bayley’s of Bond Street brand with launch of new hand wash

PZ Cussons and Hark restore Bayley’s of Bond Street brand with launch of new hand wash

by Contributing Editor on February 17, 2017

Consumer goods giant, PZ Cussons, has collaborated with independent design agency, Hark, to launch the new Bayley’s of Bond Street brand.

The perfumed anti-bacterial hand wash is the first product to be released from the new Bayley’s of Bond Street’s washing and bathing range. Positioning of the products centres on giving customers a taste of the sophistication normally reserved for Bond Street shoppers at an affordable price.

[more…]