When a pedal-pumping songstress meets a flat-faced dynamo.The latest advert from Three, starring The Girl, The Singing Cat and a whole load of silly stuff.
Rich Leigh at PR Examples writes ... It’s the list you’ve all been waiting for – that’s right, it’s the aptly-yet-wordily-named: ‘Top 10 PR and marketing stunts and campaigns of February 2014 in reverse order and based on the most popular posts Throughout the Month’ list.
In seriousness, there have been some great campaigns – and a couple of very well-taken stunts – in the last month and our contributors have been busy posting about them for your marketing delectation.
It's due to air in tonight the Oscars (March 2) and the result of a tie-in between the brand and the new Muppets Most Wanted movie (out March 20) from Disney.
A great video to make you laugh out loud. I got an urgent call from my friend Richard telling me (not asking) that I just had to include this new Haribo ad. He said it put a massive smile on his wife Martina's face even at the ungodly hour of eight in the morning. www.haribo.com
So here it is. Roll of drums please for this very, very funny advert. It still makes Martina giggle every time she watches it even later in the day. I must say I agree. Enjoy....
‘Peppermint’ by Julio Bashmore has been released, with a highly technical accompanying promo from acclaimed animation director Noah Harris from Blink Films. The work was produced at the Prodigious facility on Whitfield Street, London, part of the Publicis Groupe’s global production platform. [more…]
Amazon Prime customers angered at unwanted upgrade as internet giant hikes cost of subscription by £30 a year
Subscribers to its Prime service, which gives free one-day delivery and access to a library of Kindle books in exchange for an annual fee, will see the annual cost soar from £49 to £79. Customers were sent an email this week announcing ‘exciting upgrades and changes’ to the service. Amazon said Prime customers — many who have signed up just to get books sent quickly in the post — could be given membership to its online film and TV service, called Prime Instant Video. [more…]
Cavorting with supermarket models, bathing in milk and having fun with sushi and sausages
A 58-year-old performance artist and self-described flâneur has gained celebrity status in Germany thanks to a viral video for the supermarket chain Edeka. The advert follows Friedrich Liechtenstein skipping through the streets of Berlin, puffing on sausages and bathing in a tub full of muesli and milk, all the while spitting deadpan rhymes about Edeka'ssupergeile ("super wicked") products.