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“Birthday Suits” video : City bankers strip for the Young Vic / Via Cityam

by Will Corry on April 17, 2014

It’s the video they wish we’d never seen, five top City names take part in a fundraising video for the Young Vic theatre which sees them rip open their shirts and sing at the top of their voices.

The video was never supposed to be public, it was aired for 400 guests at special screening back in October but was spotted on the Young Vic YouTube channel and laid bare for the masses, pun intended.

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Video : Greggs puts its coffee to the test in #TopSecret campaign

by Will Corry on April 16, 2014

Greggs, the UK’s leading bakery food-on-the-go-retailer, has launched its first above-the-line campaign this year, designed to promote its new coffee blend and position its ‘Always Fresh. Always Tasty’message.

The integrated campaign which comprises radio, national press, PR, interactive mobile advertising and social media activity, kicked off recently with a national blind taste test – the biggest ever undertaken by the retailer.

The @topsecretcoffee experiential campaign saw a uniquely branded van take to the road touring seven cities in seven days across the UK, covering 1,342 miles across Glasgow, Newcastle, Liverpool, Manchester, Leeds, Cardiff and Bristol, challenging the taste of the brand’s unique blend against people’s perceptions of popular high street coffee brands.

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UK marketers and planners now have access to “cross-screen” advertising

by Will Corry on April 15, 2014


Tremor Video, @TremorVideo a leading provider of technology-driven video advertising solutions, today announced it has launched the industry’s first screen agnostic (all-screen) optimisation offering for online video advertising.

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Enjoy this funny Heineken commercial – The Odyssey Film. The soundtrack is special

by Will Corry on April 13, 2014

Enjoy this funny Heineken commercial - The Odyssey Film. The soundtrack is really special.

The original English version of the song  is called "Sixteen Tons" and was sung by Tennessee Ernie Ford. I believe it was made for the hard working man during the industrial boom. Quite a contrast to how it is pictured now! [more…]

‘Bohemian backyard bash’ video: This wedding couple are so cool, and so in love

by Will Corry on April 13, 2014

Spotted this video from Cheryl in Perth WA... enjoy

We are obsessed with every amazing detail at this bohemian backyard wedding! This couple are so cool, and so in love, and we just want to live forever inside this highlight reel from Fruitful Films:

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Video : Two football greats meet in the Emirates Lounge – but who’s the greatest?

by Will Corry on April 12, 2014

Leading airline Emirates have cemented their role in the world of sport by recruiting two of the greatest players to ever grace the football field, Cristiano Ronaldo and Pelé, as the brand’s Global Ambassadors.

This is one of the first commercials for the World Cup - my betting says it will be a winner, hard to beat.Editor.

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Video : Q: Who is the hot ad girl in the Southwest Airlines “Limited Time Sale” commercial?

by Will Corry on April 12, 2014

Q: Who is the hot girl in the Southwest Airlines “Limited Time Sale” commercial? A: Tamara Feldman

Tamara is an actress/model, originally from Wichita, KS. She’s best known for her roles on “Gossip Girl" and the movie "Hatchet”.

Here is her IMDb page.

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Ipsos and Realeyes agree global deal for facial coding

by Will Corry on April 10, 2014

Ipsos  @IpsosMORI has announced a global agreement with London-headquartered Realeyes as their provider for Facial Coding and Body Gesture response metrics.

Realeyes provides state of the art, scalable and cost efficient emotional analytics using a platform to measure how people feel while they view advertising and communications content.

Realeyes @realeyesit video analytics are facilitated through regular web or mobile cameras capturing consumer response among consenting viewers.

Emotions are recorded in real-time to provide brands with analysis for profiling universal emotions using machine learning software, as well as physiological measures for attention and heart rate.

Web sites: www.realeyesit.com and www.ipsos.com . [more…]

Women for Women : Can a simple patch make you feel better about yourself?

by Will Corry on April 10, 2014

Dove has long shown an impressive ability to have it both ways: encouraging women to respect their natural beauty while also selling them a litany of beauty-enhancement products. Now, the Unilever brand  is going even further, essentially saying every aspect of its industry is a scam.

In this new spot—the newest of several marketing stunts inspired by the success of the brand's "Real Beauty Sketches"—we see women being offered an unbranded "beauty patch" that will help them generally look and feel better. Via Adweek

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Waitrose’s new campaign from BBH London – great concept, beautifully delivered

by Will Corry on April 8, 2014

Everyone who works at Waitrose owns Waitrose. And when you own something, you care a little more. A British supermarket has turned to a superhuman director to radically shift gears in its advertising.

Waitrose's new campaign from BBH London is its first to focus on the grocery chain's culture and values as an employee-owned business. Looking for an emotional, cinematic approach, BBH brought in Tom Tagholm, the Park Pictures director whose triumphant "Meet the Superhumans" ad for the 2012 Paralympic Games won the Film Craft Grand Prix at Cannes last year.Great concept, beautifully delivered.

The new film, very nicely shot, tells a small, poignant story that brings to life a simple truth—that your commitment to something is usually related to how much of a stake you have in it. Just, you know, keep shopping at Waitrose. [more…]