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Tesco : “The relentless pursuit of profit has hindered and not enhanced customer, employee, community and supplier relationships” / Tim Arnold and Guy Tomlinson

by Will Corry on September 23, 2014

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Ad of the week : “I love it how the expression on the bear’s face changes throughout the advert”

by Will Corry on September 23, 2014

Thomson combines Queen's "Bohemian Rhapsody" (voiced beautifully by William "Star Trek" Shatner) with the story of a much-loved teddy bear who is taken on a family vacation to Jamaica in its latest ad.

It's a follow-up to Thomson's "Simon the Ogre" spot, which featured a Shrek-like Dad gradually transforming into a regular father by way of his vacation.

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Tackle key issues like programmatic, data-fuelled marketing, content marketing & native advertising, future media & technology, engagement & experience, mobile, social and video.

by Will Corry on September 20, 2014

ad:tech London : The conference @adtech_london the definitive forum for the world’s leading brands, agencies and media owners Click here to sign up for a free exhibition pass or visit the website for further details

ad-techlondon.co.uk

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Native advertising platform Adyoulike purchase majority share in video ad network Video Natives

by Will Corry on September 19, 2014

Native advertising technology platform and network Adyoulike today [17 September, 2014] reported that it has purchased a majority share in London based global video advertising network Video Natives.

London based Video Natives specialises in scalable video advertising, running global campaigns in territories across Europe, North America, Latin America, Australasia, Asia and the Middle East. The company had a turnover in excess of $1M up to the year ending June 2014 and is on trend to hit $2m this year, 233% Year on Year growth.

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JustEat “mini fist pump” ad by The Red Brick Road

by Will Corry on September 18, 2014

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Movers and Groovers : Adjust Your Set boosts executive team with the appointment of Clare Nicholls as COO

by Will Corry on September 18, 2014

New Chief Operational Officer offers wealth of financial and advisory expertise -

London 18th September UK: 2014 – Adjust Your Set, @AdjustYourSet one of the UK’s leading digital content agencies, has appointed Clare Nicholls to the role of Chief Operating Officer (COO). Nicholls brings financial excellence and in-depth expertise in broadcasting, digital and media.

Nicholls held leadership positions at a number of prestigious financial communication institutions before launching her own television production company, Splash Media, with former BBC Executives Jane Lush and Fenia Vardanis, in 2006.  [more…]

Important news for startups : Unilever offers £30,000 to winner of sustainability hackathon at ad:tech London on 21-22nd October

by Will Corry on September 18, 2014

Startups with a penchant for sustainability are invited to participate in a specially arranged hackathon at ad:tech London for a chance to impress and partner with Unilever. As the headline sponsor of ad:tech London Future Media & Technology Summit, Unilever is set to engage with startups across the conference in a variety of initiatives including the hack.

Established startups are invited to join and tap into Unilever’s knowledge will run as part of the ad:tech London on 21-22nd October, expertise and data sources that will be made available exclusively to participants.

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“More women now play video games than men” / IAB UK

by Will Corry on September 17, 2014

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Naughty TV adverts and the rise of the second screen drive up revenues at the flash sales site

by Will Corry on September 16, 2014

Via The Telegraph.

SecretSales.com, the UK’s largest flash sales business, has reported revenues of £18.2m for 2013, up 68pc on the previous year. Sales have been driven by mobile shopping, with 50pc of orders taking place on smartphones or tablets. Watch the video.

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Video : An unforgettable product tasting / Monte Scroppino

by Will Corry on September 15, 2014

An unforgettable product tasting… The @MonteScroppino ladies turned up the heat on #Ibiza.

Watch the video

Are you ready for a "Don't do Don't" product tasting? See what happened when the Monte Scroppino ladies went to Ibiza to introduce Monte Scroppino.

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