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A truly pawsome idea – “Check-in to this feed for your own amewsment”

by Will Corry on April 23, 2015

Cats are a staple of internet entertainment.

Scroll through your social media feeds and it won’t be long before you stumble across a feline, frolicking around on your screen; but up until now, the cat has merely been the subject and not the creator, leading Whiskas to ask, what do they get up to when we’re not looking?

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Hot Ad Girl is back : “What is Panera Bread trying to do… promote bad manners, people eating like pigs?”

by Will Corry on April 23, 2015

Q: Who is the hot girl in the Panera Bread ‘Broth Bowl’ commercial?

A: Elle Anhorn

Introducing Panera Bread's new Asian-inspired broth bowls. Choose from a delicious Soba Noodle or Lentil Quinoa Bowl steeped in our umami soy-miso broth.

And with ingredients like fresh spinach, kale, chicken and mushrooms, you'll want to slurp them with gusto! Good thing we've got new oversized spoons to help you out.

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“No registration videoconferencing – freely available to anybody” … says founder and entrepreneur Björn Schwarze

by Will Corry on April 21, 2015

Web Conferencing that works.

AhoyConference provides stable and secure online collaboration.

The immersive audio and video quality (even on slow DSL links) reduces the distance between you and your team mates.

Sharing your screen or individual applications securely let's everybody see what you are talking about.

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Ewan McGregor demanding to know what all the fuss is about – and probably asking himself “how did I get involved in this”

by Will Corry on April 19, 2015

Stephen Foster in 'More about Advertising' writes

.. BT is embarking on another of its epic series through AMV BBDO, this time showing the ‘behind the scenes reality’ of advertising to plug BT’s sports-focused television service.

This is fraught with hazards as viewers may come to the conclusion that everybody in advertising – and therefore all advertising – is mad.

Here’s the first ad with Ewan McGregor demanding to know what all the fuss is about, consigning footballers Alex Oxlade-Chamberlain and Robin Van Persie to the sidelines (where the latter spends most of his time anyway). Plus the agency creative team.

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Video of the Day : Folks – it’s ‘skateboarding tortoise’ time at Virgin Money

by Will Corry on April 18, 2015

Virgin Money has popped up with the second instalment of its ‘There’s money – and there’s Virgin Money’ campaign through The&Partnership’s m/SIX.

New ‘Tortoise’ TV ad shows a tortoise performing an ambitious skateboarding sequence, following on from ‘Pigeon’ spot on April 6th. New campaign from m/SIX sets Virgin Money apart from other banks, underlining ‘There’s money and there’s Virgin Money’ brand strategy

Virgin Money will on Saturday 18th April air the second TV ad in its new campaign, following on from ‘Pigeon’, which showed a pigeon dancing to The Selecter’s ‘On My Radio’.

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5 of the wildest car PR stunts that got the world talking – Sally Durcan, Hotcow

by Will Corry on April 16, 2015

Car PR stunts rule. Whether it’s taking the 1997 Rolls Royce on a rugged 620-mile trek, or volunteering a gaggle of Mini Coopers for Italian heists, the auto industry has always loved its PR stunts. And they continue to grab headlines today.

Here are five of the wildest car PR stunts that got the world talking:

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Watch : O&M London is “tempting take-away consumers” with a touch of humour – Pizza Hut

by Will Corry on April 15, 2015

Ogilvy & Mather London today unveils a TV campaign for the new ‘Classic Crust’ for Pizza Hut Delivery, the first major advertising campaign since winning the account in November 2014.

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Watch : Really good animation – “Bluey The Movie” KLM Royal Dutch Airlines

by Will Corry on April 14, 2015

Bluey Comes to Life in “Bluey The Movie” KLM Royal Dutch Airlines is proud to present its first short animation film for children about Bluey, the tough little KLM plane.

“Bluey The Movie” will be shown on the special KLM YouTube channel, and onboard all intercontinental KLM flights from June onwards. “BlueyThe Movie” is the first in a series of animation films about the little aircraft.

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Two of the best travel PR stunts of the year – Sally Durcan, Hotcow

by Will Corry on April 13, 2015

How do travel PR stunts help travel companies sell vacations? With the evenings getting lighter and the trees blossoming, it’s safe to say that spring is definitely in the air, which means that summer is just around the corner. And summer means holidays!As travel companies gear up for the holiday season, there is a lot of competition to grab consumer’s attention – and many brands have turned to wacky PR stunts to promote their deals. 

With this in mind, let’s look at two of the best travel PR stunts of the year so far:

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Case Study : “Snackable content” – Paramount transforms mobile strategy with innovative rich media and video for Transformers: Age of Extinction – Millennial Media

by Will Corry on April 12, 2015

Paramount transforms mobile strategy with innovative rich media and video for Transformers: Age of Extinction

The Paramount case study outline that Paramount Pictures International has made mobile a central part of its strategy for raising awareness of motion picture releases in key markets. For Transformers: Age of Extinction, Paramount wanted to reach mobile audiences with a compelling new creative approach to drive views of trailers.

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