The World Media Group (WMG), a strategic alliance of ten of the world’s leading premium media brands, was conscious of the growing demand from advertisers for better viewability performance. In addition, in an era of fake news, it wanted to explore whether ads seen on trusted media websites were viewed more attentively by consumers.
It therefore commissioned analysis to assess the overall performance of the inventory of WMG brands during Q3 2016. [more…]
Next Plc is implementing a new Digital Asset Management (DAM) system to enhance its ability to use and manage its growing volume of digital assets, [more…]
The public were invited to nominate their loved ones and the three winning entries were treated to £100 worth of takeaway and a festive doorstep surprise inspired by the popular Christmas Rom Com, Love Actually, with their special someone re-enacting the iconic moment Mark arrives on the doorstep of Keira Knightley’s character, Juliet.
After mixed reactions last year for being too sad, John Lewis has produced this year’s most engaging festive ad, according to an annual study which measures viewers’ emotions by tracking facial expressions.
Its Buster the Boxer ad scored 94.8% on the emotionally compelling scale, putting it top in a Realeyes/Lucid study of 65 ads, narrowly ahead of The Body Shop’s Jungle Bells (94.1%) – which is the highest scoring ad among men. [more…]
We've all seen it - backs of heads, poor audio, grainy film - we just want those great clips that come out of a focus group, we want them to sound authentic and prove a point, illustrate a finding... watch this video to get tips on filming and get some footage that you can use with pride in presentations
— Vox Pops (@voxpopsint) November 17, 2016
Millennials are overspending on toiletries every month as a result of the growing variety of products available to add to their daily personal care routines. [more…]
It may be an unlikely festive advertiser, but McDonald’s has launched what it claims is its “biggest ever Christmas celebration” with a campaign it’s running with the help of Amazon and augmented reality app Blippar.
Leo Burnett London’s Christmas campaign for McDonald’s UK focuses on the good times that can be had by excited families, weary shoppers, and those seeking a pre- or post- night out fuel stop, at its many branches up and down high streets across the country.
Its newly created 90-second festive film, entitled ‘Juliette the Doll’, aims to celebrate the role of the restaurant chain this holiday period, for millions of people on their various Christmas outings