The company has taken the category to the next level by specialising in car savings – simplifying its proposition by focusing solely on drivers, to champion consumer rights and road safety.
With an estimated combined revenue of £800m, the price comparison sector is one of the UK’s biggest advertisers, with a 12% increase in ad spend to £120m in 2015. A marketing war has led to diversification of products among the industry, including telecoms and energy savings. However, with over two thirds of consumers now researching an insurance product using a price comparison site, the sector faces a major challenge as consumers struggle to differentiate between them.
— EventsUncovered.tv (@EventsUncovered) August 2, 2016
It is definitely not a good thing when advertising legend Sir John Hegarty describes your spot as "the most stupid thing" the has even seen in his whole life.
That is exactly what happened to a recent Nivea ad, created by German and agency, Jung Von Matt/Elbe- this unfortunate and features a robotic seagull that poops sunscreen on children. [more…]
— Will Corry (@slievemore) July 9, 2016
The spot, ‘The Art of Bran Flakes’, breaks on Monday July 4th and marks a new strategy for the brand by focusing on flavour.