Get in Touch

Videos

Is this a media first? : “48 hour turn around sees TV ad airing in London, Meridian and Granada ITV region”

by Will Corry on February 6, 2016

VCCP Media Uses Real-time Google Data for New Sambucol Campaign

Last night, people watching the ad break between the ITV News and Emmerdale in the London, Meridian and Granada ITV region will have seen the Sambucol (an immunity booster used to combat the common cold and part of the Pharmacare product range) TV ad.
Why? -  because VCCP Media knew they needed a boost to their immune system more than any other regions in the UK right now.

[more…]

How to make videos more discoverable, searchable and engaging for viewers – exclusive download

by Will Corry on February 4, 2016

Register now to view this exclusive content!

Ramp named to the "Visionaries" quadrant

Why? Unlike legacy video platforms, Ramp's next-generation video platform makes videos more discoverable, searchable and engaging for viewers. Ramp also natively integrates with content platforms of record like Microsoft SharePoint, leveraging existing user authentication, security, search and workflows and eliminating silos of video content. [more…]

Video : Jamie Oliver’s drinks tube launches world’s first 360-degree cocktail video

by James on February 1, 2016

The Jamie Oliver Media Group will build on the success of its Drinks Tube channel with the world’s first 360-degree bullet time cocktail recipe video on 29th January.

The video will be released across the Drinks Tube channel, receiving support from Jamie’s portfolio of digital platforms, which have a global audience of over 30 million people. [more…]

Video : The Conjuring 2: This Enfield Poltergeist trailer is so very chilling, and so very British

by Will Corry on January 27, 2016

The Conjuring 2: The Enfield Poltergeist

In this sequel directed by James Wan and written by sibling screenwriters Chad and Carey Hayes, comes the next true story from the case files of Lorraine (Vera Farmiga) and Ed Warren (Patrick Wilson).

They travel to north London to investigate one of the U.K.'s most terrifying paranormal occurrences. This time the Warrens help a single mother raising four children alone in a house that is plagued by malicious spirits. 

[more…]

How Fray Bentos rekindled latent affections and created a role for the brand with a younger audience

How Fray Bentos rekindled latent affections and created a role for the brand with a younger audience

by James on January 27, 2016

The Baxters food brand Fray Bentos is launching a series of idents for its sponsorship of ITV4 based around the theme of compulsive viewing.

The idents feature the brand’s range of famous meals and are part of a new strategy devised by the agency to re-establish the iconic brand at the heart of UK culture. The sponsorship is the first work Hometown has produced since winning the account. [more…]

Videology have announced an industry-first in viewable campaign delivery

Videology have announced an industry-first in viewable campaign delivery

by James on January 26, 2016

Videology have announced an industry-first in viewable campaign delivery. Videology’s Platform will allow users to transact on viewability as a currency, defined as viewable CPM (vCPM). Within the platform, clients will be able to plan, buy and execute against a guaranteed price for a guaranteed number of viewable impressions as measured by 3rd party vendors Moat, DoubleVerify or Integral Ad Science.

In addition, the platform will offer the flexibility of doing so using either the MRC Standard (50% of pixels on screen for at least two consecutive seconds) or an Extended Viewability Standard (100% of pixels on screen for at least 50% of the video duration, with audio on and the play initiated by a human). [more…]

DataXu Gets $10M From Sky As Pay TV Giant Buys Into Programmatic Ad Tech

DataXu Gets $10M From Sky As Pay TV Giant Buys Into Programmatic Ad Tech

by James on January 26, 2016

Sky PLC (“Sky”) today announces that it has invested $10 million in DataXu, a leading provider of programmatic marketing analytics, data management and media activation software. The investment is the latest example of Sky taking equity shares in innovative companies, bringing new ideas, insight and services into Sky’s business.

Based in Boston, Massachusetts, DataXu partners with advertisers and media agencies to help them engage more efficiently and effectively with consumers across all of their devices. DataXu’s expertise in programmatic marketing - the automated, data-driven planning and trading of advertising across multiple media devices and formats - benefits Sky as both an advertiser and investor. [more…]

Hungryhouse celebrates the real meaning of takeaway in new TVC

by James on January 18, 2016

Chats over Chow Mein: Brand owns the moment of sharing takeaway with friends in new TV spot

YouTube link to new advert: click here

hungryhouse.co.uk has today launched the second installment of its winning Tap & Taste TV campaign, owning the real meaning of takeaway and sticking to their brand direction with the continued focus on quality food and enjoyment together with friends in a flatshare environment.

[more…]

Short Video : The world famous golf courses of Northern Ireland

by Will Corry on January 17, 2016

[more…]

Q: Who is the hot girl in the Sleep Number IQ bed commercial?

by Will Corry on January 17, 2016

[more…]