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Startups : Which company raised £3m in its first round of funding?.. hint – viral videos

by on December 10, 2018

A London-based media startup that creates viral videos which generate billions of views every month has raised £3m in its first round of funding. 

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4 common video formats that marketers need to know

4 common video formats that marketers need to know

by on December 3, 2018

As a marketer you don’t need to be familiar with all the many video formats out there – but you should be aware of the more popular options.

That is because you will probably need to distribute videos in various ways, and knowing more about the more common video formats and when they should be used could make it easier.

Although the video formats that are frequently used do change from time to time, as of right now the 4 common video formats marketers need to know are:

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Funny horses snowball fight – Clydesdale Budweiser ad … a great oldie but goldie

by on November 26, 2018

An oldie but goldie. This one is from a few years back - but it is Christmas.

The Clydesdale Budweiser commercials were always a great favourite. Something special about seeing beautiful horses >>>> running in the snow. The perfect music, ahh, the perfect commercial.

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7 reasons your brand needs an explainer video

7 reasons your brand needs an explainer video

by on November 21, 2018

Today, every brand owner knows just how important a high Google ranking is for their business.

Part of Google’s algorithm for search rankings examines the amount of time that visitors spend on the site, which is just one of many reasons why online video has enjoyed considerable growth over the past few years.

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Female empowerment : Watch Charlize Theron in Christian Dior’s new fragrance campaign

Female empowerment : Watch Charlize Theron in Christian Dior’s new fragrance campaign

by on November 3, 2018

An absurdly beautiful lady in a swimming pool, seemingly filled with 24-karat gold water, opens her eyes and looks directly into your soul.

She slowly moves through the water and almost flashes her bare breasts, but the camera cuts away.

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Video : How to promote a video on a Facebook page: Tips to make a profit

Video : How to promote a video on a Facebook page: Tips to make a profit

by on October 31, 2018

To let other people know about your offer, you have to expand your reach. There are a bunch of tools for representing your business, but the best-converting tool is a promo video on your Facebook page.

Why it a video better than text or an image? Customers want to see the service or goods in action, not read about them. The Cisco Company’s statistics claim that 90% of internet traffic in 2019 will be related to video content.

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Tourism : Studio Black Tomato launches ‘Charleston Local Legends’ campaign

Tourism : Studio Black Tomato launches ‘Charleston Local Legends’ campaign

by on October 18, 2018

Explore Charleston, the Convention and Visitors Bureau that seeks to give tourists a unique insight into the South Carolina city, has just launched its interactive video campaign ‘Local Legends’ produced by content creation and marketing agency Studio Black Tomato.

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Studio Black Tomato launches their ‘Garden to Plate’ film for Belmond | Luxury Hotels, Trains and River Cruises

by on October 11, 2018

Content creation and marketing agency, Studio Black Tomato, today launches a new film for luxury hotel group, Belmond | Luxury Hotels, Trains and River Cruises.

Featuring head chef and sustainable gastronomy pioneer Raymond Blanc, the film forms a key component of the hotel group’s wider ‘Art of Gastronomy’ campaign - designed to raise awareness of their philosophy of cuisine and commitment to championing sustainability.

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What you need to know about Facebook Watch  .. exclusive

What you need to know about Facebook Watch .. exclusive

by on September 13, 2018

 ...Exclusive ... The social-network, that has been heavily focused in videos at the moment with a significant push into the live-video broadcasts, stories, 360-degree videos, and the auto-playing clips featured in news feeds.

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[Watch] : Vitality has launched its first ever integrated marketing campaign

[Watch] : Vitality has launched its first ever integrated marketing campaign

by on September 3, 2018

Vitality launches new ‘Positively Different’ ATL campaign
 Vitality has launched its first ever integrated marketing campaign that encompasses its brands and business lines to celebrate [more…]