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Unlocking the brand value of live streaming … Mark Blair, VP of EMEA at Brightcove

Unlocking the brand value of live streaming … Mark Blair, VP of EMEA at Brightcove

by Will Corry on July 19, 2017

In part one of a two-part series, Mark Blair, VP of EMEA at Brightcove, explores the unique value of live streaming video, how to use it to communicate with external audiences and how it can the benefit your business

Live streaming video is gaining more widespread use across enterprise organisations. Its use isn’t new. Corporations have been using it for well over a decade, broadcasting events, executive conferences or new product announcements to employees and customers around the globe.

As technology has made live video easier to capture, manage, and distribute, those enterprises using live streaming see it as a productivity enabler, making both internal and external communications efficient and cost effective.

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8 ways remote video conferencing helps you run your remote teams better

8 ways remote video conferencing helps you run your remote teams better

by Will Corry on June 21, 2017

It’s hard enough to manage a team, but running remote teams is an entirely different ballgame. Here’s how picking the right video meeting tools can help you manage your team with better, more efficient results:

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[Watch] .. Tiger Woods dashcam video released by Florida police – BBC News

by Will Corry on June 1, 2017

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[Watch] England captain Joe Root fails to score

by Will Corry on May 30, 2017

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Watch : Adam&eve sends Fosters to rescue the roasting Poms

by Will Corry on April 24, 2017

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A new campaign for the early detection of breast cancer and against censorship.

by Will Corry on April 20, 2017

MACMA present its new campaign: “Everybody Loves Boobs”, created by DAVID and produced by LANDIA

The agency creatively led by Ferioli and Cubría, present a new campaign for the early detection of breast cancer and against censorship. After the successful campaign “#ManBoobs4Boobs”, which in 2016 explained how to self-exam and observe breasts for signs of cancer featuring a male model to avoid censorship on social media, the Breast Cancer Help Movement (MACMA) introduces a new initiative created by Buenos Aires based agency, David.

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New Analysis Proves Value of Trusted Media Brands for Advertisers in Era of Fake News and Increased Focus on Campaign Effectiveness

New Analysis Proves Value of Trusted Media Brands for Advertisers in Era of Fake News and Increased Focus on Campaign Effectiveness

by Loudmouth PR on March 16, 2017

The World Media Group (WMG), a strategic alliance of ten of the world’s leading premium media brands, was conscious of the growing demand from advertisers for better viewability performance.  In addition, in an era of fake news, it wanted to explore whether ads seen on trusted media websites were viewed more attentively by consumers.

It therefore commissioned analysis to assess the overall performance of the inventory of WMG brands during Q3 2016. [more…]

Next Plc to build digital ‘Image Factory’ to enhance customer experience

Next Plc to build digital ‘Image Factory’ to enhance customer experience

by Loudmouth PR on February 9, 2017

Next Plc is implementing a new Digital Asset Management (DAM) system to enhance its ability to use and manage its growing volume of digital assets, [more…]

64% of users are more likely to buy a product online after watching a video

64% of users are more likely to buy a product online after watching a video

by Will Corry on January 11, 2017

7 simple but effective tips for video marketing

Pretty much any video marketing statistics that you may encounter paint a picture of this once up-and-coming, but now firmly established marketing method as one that is highly impactful for businesses operating across the sectors.

Did you know that according to HubSpot, for example, 64% of users are more likely to buy a product online after watching a video, or that incorporating a video into your landing page could boost conversions by 80%?

The fact is that today, video marketing works – but it doesn’t work automatically. Instead, you really have to make it work, for which the below seven simple tips – as shared by The Mob Film Company, a sports filming company based in Manchester – are likely to be highly effective.

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[Watch] : Hungryhouse launches ‘love takeway, actually’ campaign

[Watch] : Hungryhouse launches ‘love takeway, actually’ campaign

by James on December 22, 2016

Online food ordering platform, hungryhouse, has launched its ‘Love Takeaway, Actually’ campaign, to reward several of the nation’s most deserving Christmas heroes.

The public were invited to nominate their loved ones and the three winning entries were treated to £100 worth of takeaway and a festive doorstep surprise inspired by the popular Christmas Rom Com, Love Actually, with their special someone re-enacting the iconic moment Mark arrives on the doorstep of Keira Knightley’s character, Juliet.

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