Here's a story on the 'Top 10 compelling ads' from high street retailers as revealed by measuring people's emotions via their facial reactions. Note: The data is actual measured data - not based on a survey/questionnaire.
John Lewis’ “Monty the Penguin”is the most compelling Christmas ad by a high street retailer, according to a study by Realeyes @realeyesit which measured people’s facial reactions as they watched ads.
SMX London: Something For Everyone
Whether you’re a web designer, developer, in public relations, advertising or traditional marketing, it’s imperative for you to maintain your on-going education in search marketing and its ever-changing ways.
And as organizations integrate online and offline marketing, it’s crucial to understand how search fits in with the “big picture,” not only contributing to enhanced brand exposure but in many cases paying for itself via measurably improved ROI. [more…]
|The Next Round with Steph and Dom
— Will Corry (@slievemore) December 10, 2014