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Next Plc to build digital ‘Image Factory’ to enhance customer experience

Next Plc to build digital ‘Image Factory’ to enhance customer experience

by Loudmouth PR on February 9, 2017

Next Plc is implementing a new Digital Asset Management (DAM) system to enhance its ability to use and manage its growing volume of digital assets, [more…]

64% of users are more likely to buy a product online after watching a video

64% of users are more likely to buy a product online after watching a video

by Will Corry on January 11, 2017

7 simple but effective tips for video marketing

Pretty much any video marketing statistics that you may encounter paint a picture of this once up-and-coming, but now firmly established marketing method as one that is highly impactful for businesses operating across the sectors.

Did you know that according to HubSpot, for example, 64% of users are more likely to buy a product online after watching a video, or that incorporating a video into your landing page could boost conversions by 80%?

The fact is that today, video marketing works – but it doesn’t work automatically. Instead, you really have to make it work, for which the below seven simple tips – as shared by The Mob Film Company, a sports filming company based in Manchester – are likely to be highly effective.

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[Watch] : Hungryhouse launches ‘love takeway, actually’ campaign

[Watch] : Hungryhouse launches ‘love takeway, actually’ campaign

by James on December 22, 2016

Online food ordering platform, hungryhouse, has launched its ‘Love Takeaway, Actually’ campaign, to reward several of the nation’s most deserving Christmas heroes.

The public were invited to nominate their loved ones and the three winning entries were treated to £100 worth of takeaway and a festive doorstep surprise inspired by the popular Christmas Rom Com, Love Actually, with their special someone re-enacting the iconic moment Mark arrives on the doorstep of Keira Knightley’s character, Juliet.

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Thomson launches ultimate campaign ahead of TUI rebrand

Thomson launches ultimate campaign ahead of TUI rebrand

by James on December 19, 2016

Thomson is launching a campaign to showcase the special moments it provides for holidaymakers at its resorts, ahead of its rebrand to TUI late 2017.

The campaign, created by RKCR/Y&R, comprises of TV, radio, print, digital, VOD, broadcast idents, social and in-store. Entitled ‘Moments’, the campaign represents a shift from Thomson’s previous positioning based around the power of transformations a holiday can bring. Instead the new campaign focuses on those holiday moments that truly matter and stay in the memory forever, brought to you by Thomson. [more…]

New video : Find out how PromoVeritas help some of the world’s biggest brands run their promotions safely and securely

by Will Corry on December 12, 2016

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John Lewis’ “Buster” beats Body Shop to most engaging Christmas ad

John Lewis’ “Buster” beats Body Shop to most engaging Christmas ad

by Will Corry on December 7, 2016


Humour scores big this year as the best performing ads steer clear of heavy emotions

After mixed reactions last year for being too sad, John Lewis has produced this year’s most engaging festive ad, according to an annual study which measures viewers’ emotions by tracking facial expressions.

Its Buster the Boxer ad scored 94.8% on the emotionally compelling scale, putting it top in a Realeyes/Lucid study of 65 ads, narrowly ahead of The Body Shop’s Jungle Bells (94.1%) – which is the highest scoring ad among men. [more…]

[Watch] How to film focus groups well … Diane Earnshaw, MD of Vox Pops Int.

by Will Corry on December 1, 2016

Diane Earnshaw, MD of Vox Pops Int writes ... What factors go into capturing quality footage of your focus groups? Find out some of our top tips for this methodology within video market research.

We've all seen it - backs of heads, poor audio, grainy film - we just want those great clips that come out of a focus group, we want them to sound authentic and prove a point, illustrate a finding... watch this video to get tips on filming and get some footage that you can use with pride in presentations

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High street video research / Millennials overspending on toiletries / Vox Pops International

by James on November 21, 2016

Millennials are overspending on toiletries every month as a result of the growing variety of products available to add to their daily personal care routines. [more…]

[Watch] McDonald’s UK teams up with Leo Burnett London this Christmas for an ad campaign which focuses on good times

[Watch] McDonald’s UK teams up with Leo Burnett London this Christmas for an ad campaign which focuses on good times

by Will Corry on November 21, 2016

It may be an unlikely festive advertiser, but McDonald’s has launched what it claims is its “biggest ever Christmas celebration” with a campaign it’s running with the help of Amazon and augmented reality app Blippar.

Leo Burnett London’s Christmas campaign for McDonald’s UK focuses on the good times that can be had by excited families, weary shoppers, and those seeking a pre- or post- night out fuel stop, at its many branches up and down high streets across the country.

Its newly created 90-second festive film, entitled ‘Juliette the Doll’, aims to celebrate the role of the restaurant chain this holiday period, for millions of people on their various Christmas outings

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Heathrow releases first Christmas ad – teddy bears coming home for the holidays

Heathrow releases first Christmas ad – teddy bears coming home for the holidays

by Will Corry on November 17, 2016

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