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Video : Never before in the history of bar bets did one end with a gyrating Jude Law

by Will Corry on July 31, 2014

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A music video that is also a commercial for yogurt brand Activia becomes the most-shared ad

by Will Corry on July 31, 2014

Shakira's Activia-sponsored music video vanquishes 'The Force' as most-shared ad | Enjoy - Really Fresh 'Social Business' News | Scoop.it

Shakira's Activia-sponsored music video vanquishes 'The Force' as most-shared ad

From adage.com Music video for Shakira sponsored by Activia tops Volkswagens "The Force" as most shared of all time.

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Exponential launch range of new video ad formats to drive online video spend

by Will Corry on July 30, 2014

“The key to successful video advertising is not thinking about it like TV advertising”

Marketers now have access to a new range of highly engaging video ad formats to harness the growing popularity of online video across different devices, courtesy of Exponential Interactive, the global provider of advertising intelligence and digital media solutions.

All three new units are perfected video ad formats that expand when a viewer interacts with them. ‘Blaze’ is an expandable ‘billboard’ video format, ‘Ad Engage’ expands within in-stream video players, and ‘Video Snackbar’ is an expandable ad for mobile devices.

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Video : This ‘fresh killer shark’ stunt attacks innocent shoppers

by Will Corry on July 30, 2014

sharknado 2 pr stunt

Londoners targeted in Sharknado shark attack stunt

Unsuspecting victims of a shark attack in this hidden camera stunt

Customers at  shark attack Steve Hatt Fishmongers in north London were ‘attacked’ by an animatronic shark as they passed it, placed on the fish counter as if for sale.

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Video : How Boardwalk Empire has become one of the most popular American crime shows ever

by Will Corry on July 28, 2014

As Boardwalk Empire heads into its final season, it's worth looking back to see how it became such a favourite with fans and critics alike.

Set during the prohibition era, the series follows 'Nucky' Thompson (Steve Buscemi), a politician who controlled Atlantic City at the time. The show begins just as prohibition is being introduced and depicts in incredible style, the crimes, backstabbing and violence that took place.

Check out the Season 5 teaser for Boardwalk Empire to get a taste of what's to come next in the series. [more…]

Paris Hilton is back in new Carl’s Jr. Ad – enjoy

by Will Corry on July 25, 2014

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Video : What happens when a woman wearing a strapless top jogs along the beach

by Will Corry on July 25, 2014

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Video : Fifty Shades Of Grey' Gets 'Too Hot For TV' Trailer

by Will Corry on July 25, 2014

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Fifty Shades of Grey, Netbiscuits, PR Pointers, Mobile Ready, ad:tech London, LinkedIn’s new app, Tesco’s new boss

by Will Corry on July 25, 2014

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Video : This Australian ad got over 350 complaints. Is it all that bad?

by Will Corry on July 25, 2014

MyPlates ‘upset’ after ad watchdog receives more than 350 complaints against latest campaign

The volume and ferocity of complaints made against TV adverts for personalised number plate firm MyPlates “rocked our socks off”, its chief executive has said, as he admitted he will think twice over the content of future campaigns.

Daryl Head said he was “upset” that the commercials sparked such controversy, with the Australian Standards Bureau receiving more than 350 complaints for the three executions, although some are likely to be duplicates. Watch the video

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