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Video : Who is the hot ad girl in the Carl’s Junior/Hardees “Mile High Club” commercial?

by Will Corry on October 19, 2014

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Great new ‘fresh’ information and advice for the B2B Marketer- 4 blogs within a blog

by Will Corry on October 19, 2014

New from theMarketingblog .. We’ve put it all together for  you -- the best information and advice about ...

UK Exhibitions-Conferences-Venues-Destinations-and-Services
How-to-harness-the-power-of-user-generated-content-blog
Best-business-blunders-and-great-laughter-spots
Engagement-marketing- best of theMarketingblog

with the most expert voices and some great resources!

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Video Conferencing solution – handle 20 or more users at the same time

by Will Corry on October 18, 2014

Today, the world is dancing to the tunes of technology. One such element of technology that has connected the globe in a swirl is video conferencing. You cannot deny the superb benefits that this technology is bringing to the world.

From delivering a tangible return on investment to reducing the cost of traveling and saving time, this technological development has opened up horizons for its users.

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Kenny Jacobs, Ryanair at ad:tech London 21:22 October .. Putting experience at the forefront of brand transformation

by Will Corry on October 18, 2014

Win a return flight with Ryanair, and an ad:tech London conference pass

Kenny Jacobs speaks about .....  Putting experience at the forefront of brand transformation
ad:tech London

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Fiat ‘Erect’ Video : “A little blue pill and their 500 has become bigger, stronger and ready for action”

by Will Corry on October 17, 2014

Ha, Ha! Watch Viagra-like pill erect Fiat's 500 into a 500X

The Fiat 500X is bigger, more powerful and ready for action ..  Grrr. In this official Fiat 500X commercial everyone who comes into contact with the 500x gets a little excited and the publicity blurb says you will too.

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Call. Push. Rescue. / British Heart Foundation launches ONE TWO FOUR produced film series to help create Nation Of Lifesavers

by Will Corry on October 17, 2014

ONE TWO FOUR, the international content company, can today announce the launch of a series of training films produced exclusively for the British Heart Foundation (BHF).

The films, which will be available in schools, workplaces, community groups and libraries, are part of the charity’s new Call Push Rescue CPR training programme. The pack aims to educate all young people and adults on how to perform CPR.

http://www.onetwofour.com/

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Movers and Groovers : ad2one has announced two new senior commercial appointments, Nick Jerzembeck as Commercial Director and Neil Higgins as Sales Director

by Will Corry on October 15, 2014


London, October 14 2014 – ad2one has announced two new senior commercial appointments, Nick Jerzembeck as Commercial Director and Neil Higgins as Sales Director, on the back of the launch of its Premium Marketplace
.

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Global content marketing in a multicultural world / ad:tech London next Tuesday 21st October

by Will Corry on October 15, 2014

The principles behind effective marketing and communication may have been around for millennia, but you can’t use your 2004 marketing strategy in 2014.

Developing a Global Marketing Strategy for a Multi-device, Multicultural. World. Eric Ingrand, VP Content Marketing, @EnVeritasGroup

http://ad-techlondon.co.uk/

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Turning UGC hashtag campaign into commerce – by Dan Kimball, CMO at Thismoment / ad:tech London

by Will Corry on October 14, 2014

TURNING UGC HASHTAG CAMPAIGN INTO COMMERCE
Is user-generated content (UGC) just a trend? Are marketers piling on the UGC hashtag bandwagon because it has the “cool factor”? And if so, does that mean that at some point the next shiny object will simply replace it? Certainly, it means there is a growing perceived value. But, how does that translate into enterprise return on investment (ROI)?
UGC, It’s More Than a Phase
UGC is a very powerful tool to incorporate authentic user-voice elements into your marketing and brand storytelling initiatives. With 59% of Millennials nowadays trust UGC more than the brand-produced content, this type of brand advocacy should not be overlooked.
Here’s the tricky part, while some of these efforts yield great value for brands looking to create fun, engaging and unique campaigns as well, other times the ROI opportunity is missed.

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AdverGames / Win an iPhone 6 on the Branded Mini-Games stand (462) at ad:tech London October 21-22

by Will Corry on October 13, 2014

Branded Mini-Games Takes HTML5 AdverGames to the next level at ad:tech London

Branded Mini-Games today confirmed its attendance at ad:tech London, where it will be demonstrating its easy to set up, build once - run anywhere HTML 5 advergames. During the two day conference it will also be offering delegates the chance to win an iPhone 6 and other mini prizes on its stand [Stand 462].
Branded Mini-games has a selection of short advergames that enables brands to offer a gamified marketing and advertising experience to new and existing customers within one week! Created in HTML5 they are fully customisable and are multi-platform compatible – running on PC and mobile or within an app. In addition each game is packed with powerful social features for viral sharing and competition.

To learn more about Branded Mini-Games visit the official website at http://www.brandedminigames.com.

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