We've all seen it - backs of heads, poor audio, grainy film - we just want those great clips that come out of a focus group, we want them to sound authentic and prove a point, illustrate a finding... watch this video to get tips on filming and get some footage that you can use with pride in presentations
— Vox Pops (@voxpopsint) November 17, 2016
Millennials are overspending on toiletries every month as a result of the growing variety of products available to add to their daily personal care routines. [more…]
It may be an unlikely festive advertiser, but McDonald’s has launched what it claims is its “biggest ever Christmas celebration” with a campaign it’s running with the help of Amazon and augmented reality app Blippar.
Leo Burnett London’s Christmas campaign for McDonald’s UK focuses on the good times that can be had by excited families, weary shoppers, and those seeking a pre- or post- night out fuel stop, at its many branches up and down high streets across the country.
Its newly created 90-second festive film, entitled ‘Juliette the Doll’, aims to celebrate the role of the restaurant chain this holiday period, for millions of people on their various Christmas outings
— Will Corry (@slievemore) November 17, 2016
BBC ditches all the changes made to Chris Evans's Flop Gear https://t.co/HwpTznoUxF
— Will Corry (@slievemore) November 13, 2016
Karmarama is launching a new TV campaign for Kerrygold’s spreadable range, which is going live this coming weekend. The inspiration for the idea came from the fact that the home of Kerrygold is the wettest place in Ireland, and plays on the British and Irish obsession with the weather, while linking the provenance of the Irish butter through to its unique golden taste.
Golden Retrievers from the UK embark on a road trip, a Lhasa Apso models to launch the car in Italy, a French Poodle heads out on a date night and a German Shepard trials the car in Germany.
— PromoVeritas (@PromoVeritas) September 9, 2016
— AdForum (@adforum) October 12, 2016