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Brands had a positive ROI on their video investment, with 95% of sales occurring offline

Brands had a positive ROI on their video investment, with 95% of sales occurring offline

by James on April 18, 2016

Videology a leading software provider for converged TV and video advertising – today announced the findings of an independent, commissioned study conducted by Gain Theory, a global marketing foresight consultancy, on the behalf of Videology entitled, “Video Works”.

The study was designed to analyse the impact of video in driving offline sales (in store purchases) for a number of brands over a significant time period and across multiple campaigns.

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[Watch] … Mobile agency chooses Tinder to find its next marketing recruit – Fetch

[Watch] … Mobile agency chooses Tinder to find its next marketing recruit – Fetch

by James on April 14, 2016

Using social media for recruitment is not a new thing, but in an industry as fast moving as mobile it’s useful to move beyond Linkedin, especially when tech savvy candidates are being wooed by so many organisations.

As experts in the mobile and social media space, Fetch turned to its creative department to build a campaign which used Tinder to hire its next marketing intern to New York. The position demanded someone who was just as at ease using social media as they were producing video content.  With Tinder’s use demographic skewing in favour of 50 million 18-34 year olds, Fetch knew exactly where to find a candidate who would not only be able to do the job but would provide an ‘exact match’ for its culture too. [more…]

[Watch] …. ‘Epic Dance Off’ competition – Hotpants-clad Dave, builder Colin and ‘wolf’ Gary

by Will Corry on April 13, 2016

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[Watch] … PSONA launches film to back Bobby Moore Fund’s Football Shirt Friday

by Will Corry on April 13, 2016

Work unveiled to ‘persuade’ bosses to back national charity fundraiser on April 22nd

PSONA, the customer engagement agency, has created a campaign to ‘get shirty’ with company bosses who don’t let their staff get involved in Football Shirt Friday – the Bobby Moore Fund’s nationwide event to raise money for bowel cancer research.

Friday 22nd April - get involved with #FootballShirtFriday and show bowel cancer the red card! You don't want Alan and the boys to get shirty with you, so wear your football shirt and donate to the Bobby Moore Fund. Register here: http://po.st/fuR5Rz

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[Watch] … Clever Dutchmen!! This is what KLM does with items left behind on their flights…

by Will Corry on April 9, 2016

Sherlock is on the case.

The little Beagle weaves in and around the throng of travelers at Amsterdam’s Schiphout.ol Airport


A video shared by the Royal Dutch Airlines explains how some items are returned to their owners with the help of an adorable pup that sniffs them
just to return possessions left behind on flights.

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“Walkers Crisps recently unleashed a ‘Choir of Champions’ on the streets of three European cities” .. Hotcow special article

by Will Corry on April 8, 2016

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[Watch] … Domino’s launches the latest greatness campaign; so tasty the mouth boggles – created by Iris

by James on April 7, 2016

Domino’s is all about Greatness, and this month the UK’s favourite pizza brand is getting even closer to how its pizzas made people feel, with a new campaign from Iris that shines a light on the great, mouth-boggling taste of a Domino’s pizza.

The integrated campaign, born out social research, rides the wave of the nations fascination with face swapping technology, and uses it to dramatize the elation experienced when a freshly baked Domino’s arrives.

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[Infographic] .. Fact : “70 per cent of B2B marketers are using video – are you?”

by Will Corry on April 2, 2016

Online media and the idea of marketing your business online has really begun to pick up the pace, with many businesses now delving into regularly using social media and trying to find new ways to reach out to their target audience.

Video has gradually increased in popularity for this reason but it is no wonder; YouTube is the second largest search engine in the world after Google with around 300 hours of video being uploaded every minute. Video is so popular that people are now making a living out of being ‘vloggers’.

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[Watch] .. Beko kicks off partnership as ‘official partner of play’ to FC Barcelona

[Watch] .. Beko kicks off partnership as ‘official partner of play’ to FC Barcelona

by James on March 31, 2016

Beko has launched a new long-term communications platform that will position the brand as the ‘Official partner of the everyday’.

The Official partner of the everyday will establish Beko as a truly consumer centric brand that supports real peoples’ needs every single day, whilst celebrating the kitchen as the heart of the home for modern families.

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Discovery Networks and their nine-month deal with Renault

by Will Corry on March 31, 2016

Discovery Networks has bagged its biggest sponsorship deal to date after agreeing a nine-month deal with Renault for its adventure programming.

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