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Events : Sunset+Vine will live stream five days of this year’s Henley Royal Regatta

by Will Corry on March 31, 2015

Sunset+Vine @sunsetandvine has formed a unique partnership with the prestigious Henley Royal Regatta. Under the terms of the partnership and following success in a competitive tender, Sunset+Vine will live stream five days of this year’s regatta on Henley Royal Regatta’s YouTube channel.

Michael Cole, one of the most experienced television producers of rowing events in the UK, including the 2012 Olympic Regatta, will be Editorial Director. [more…]

CIM Marketing Excellence Awards 2015 – Is your company one of the finalists?

by Will Corry on March 27, 2015

All the finalists for the Marketing Excellence Awards 2015.

The awards ceremony will be held on 27 April 2015 at the Grosvenor House Hotel, London. ‘The CIM Marketing Excellence Awards have been developed to recognise the positive values that effective marketing has on an organisation. While other awards are mainly industry specific, the Marketing Excellence Awards celebrate the very best of our profession from both personal and company success.

The direct link for booking seats and tables: Book your seats for MEA 2015

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Watch : With four times the heat, there’s no safe bite with Thickburger El Diablo

by Will Corry on March 27, 2015

Watch Sara Sampaio take down the hottest burger in fast food. With four times the heat, there's no safe bite with Thickburger El Diablo.

Only at Carl's Jr. and Hardee's. We challenge you to take the #DiabloDare.

Watch this 'hot'  ad.

[more…]

Should the Top Gear Festival in Sydney go ahead with the departure of Clarkson?

by Will Corry on March 26, 2015

The BBC has said it is “working through the implications” for the Top Gear Festival due to take place in Sydney next month following the sacking overnight of the show’s presenter Jeremy Clarkson.

The controversial Top Gear frontman was told by his employers that his contract would not be renewed following his attack on BBC producer Oisin Tymon which left him bleeding and seeking hospital treatment.

[more…]

Watch : “Go ahead, charm someone’s pants off”

by Will Corry on March 25, 2015

Watch what happens when some adventurous couples try our sexy new smartphone technology. #Connect [more…]

Watch : What will be the name of the Duchess of Cambridge’s new baby?

by Will Corry on March 24, 2015

‘The Barkingham Palace Gold Cup’

Brits love a good bet, never more so when it comes from animals helping us to predict the future.

Ladbrokes have launched their own animal oracle predictions for the naming of the royal baby, with expectations of record breaking bets on the name and the sex of the royal baby, which is due to arrive in April.

[more…]

Watch @Specsavers brilliant new ad – it’s our ad of the week

by Will Corry on March 22, 2015

Specsavers Creative, the in-house advertising agency for the UK’s leading optician, has sent a teddy bear into space for a new campaign to promote the brand’s ‘kids get two free pairs of glasses’ offer.

It was launched on Saturday 21 March 2015 during ITV’s Saturday Night Takeaway, the campaign highlights the eccentric and amusing ways children manage to lose their glasses.

Directed by HLA’s Simon Ratigan, one of 2014’s top ten commercials directors, the campaign’s focal point is a TV commercial that opens with a glasses-wearing teddy bear floating up into the sky courtesy of party balloons.

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Watch new Hahn beer ad / “The person you are tomorrow is born from the experiences you have today”

by Will Corry on March 20, 2015

Are you an Experience Collector?

Hahn has unveiled the first campaign from recently appointed creative agency Ogilvy with the campaign aiming to create a closer emotional connection between Hahn drinkers and the brand by positioning it as the drink for the adventurous ‘experience collectors’.

The ad follows a character after he’s quit his job as he lives his life with abandon and throws himself into a wide range of experiences from diving with sharks to overseas travel before finally establishing his own company while narration suggests that the person you are tomorrow is born from the experiences you have today.

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Kari experienced more than just the people in Ireland #odysseyproject

by Will Corry on March 18, 2015

To celebrate its 80th anniversary, fashion brand Sperry will be sending 80 adventurers around the world to partake in odysseys #odyysseysawait meant to pull them out of their comfort zones.

The content-driven campaign, created out of Mono, will be tapping musicians, bloggers, entrepreneurs and photographers to go out in the world to discover something new, in the spirit of founder Paul Sperry, who launched the company in 1935. Watch the video.

"Odyssey Project" will give control over the campaign's content to the 80 "ambassadors" who are experiencing it. For example, one of the first is Kari White, an entrepreneur and sister of Olympian Shaun White, who sets off to Ireland to discover more about her Irish roots -- appropriate for St. Patrick's Day.

More articles from theMarketingblog - Ireland [more…]

A little girl has to leave her dog behind when she goes on holiday / HomeAway

by Will Corry on March 17, 2015

Two Sides of the Story Will Run at Opposite Ends of Ad Breaks

There's more than just a cute story to this campaign from vacation rental brand HomeAway, breaking this week in the U.S., U.K., France and Germany. It's the story of a little girl who has to leave her dog behind when she goes on the family vacation, and misses him so much she can't enjoy it, despite the antics of a goofy brother.

Eventually the faithful doggie turns up, having made his own way there. In this ad, you can see the dog's side of the story -- arguably more entertaining, as it involves stolen sausages, chasing chickens and stowing away.

[more…]