Cats are a staple of internet entertainment.
Scroll through your social media feeds and it won’t be long before you stumble across a feline, frolicking around on your screen; but up until now, the cat has merely been the subject and not the creator, leading Whiskas to ask, what do they get up to when we’re not looking?
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.. BT is embarking on another of its epic series through AMV BBDO, this time showing the ‘behind the scenes reality’ of advertising to plug BT’s sports-focused television service.
This is fraught with hazards as viewers may come to the conclusion that everybody in advertising – and therefore all advertising – is mad.
Here’s the first ad with Ewan McGregor demanding to know what all the fuss is about, consigning footballers Alex Oxlade-Chamberlain and Robin Van Persie to the sidelines (where the latter spends most of his time anyway). Plus the agency creative team.
New ‘Tortoise’ TV ad shows a tortoise performing an ambitious skateboarding sequence, following on from ‘Pigeon’ spot on April 6th. New campaign from m/SIX sets Virgin Money apart from other banks, underlining ‘There’s money and there’s Virgin Money’ brand strategy
Virgin Money will on Saturday 18th April air the second TV ad in its new campaign, following on from ‘Pigeon’, which showed a pigeon dancing to The Selecter’s ‘On My Radio’.
Car PR stunts rule. Whether it’s taking the 1997 Rolls Royce on a rugged 620-mile trek, or volunteering a gaggle of Mini Coopers for Italian heists, the auto industry has always loved its PR stunts. And they continue to grab headlines today.
Here are five of the wildest car PR stunts that got the world talking:
Ogilvy & Mather London today unveils a TV campaign for the new ‘Classic Crust’ for Pizza Hut Delivery, the first major advertising campaign since winning the account in November 2014.
“Bluey The Movie” will be shown on the special KLM YouTube channel, and onboard all intercontinental KLM flights from June onwards. “BlueyThe Movie” is the first in a series of animation films about the little aircraft.
With this in mind, let’s look at two of the best travel PR stunts of the year so far:
The Paramount case study outline that Paramount Pictures International has made mobile a central part of its strategy for raising awareness of motion picture releases in key markets. For Transformers: Age of Extinction, Paramount wanted to reach mobile audiences with a compelling new creative approach to drive views of trailers.