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Video : CEO Toni Petersson sings a song he wrote entirely by himself to explain exactly what Oatly is all about

by Will Corry on October 24, 2014

Oatly, the oat drink alternative to cow's milk, has launched a new YouTube channel featuring a series of films starring its reluctant chief executive.In a one of a kind performance, multi-talented CEO Toni Petersson sings a song he wrote entirely by himself to explain exactly what Oatly is all about.

Oatly has released a campaign titled ‘Wow No Cow’ in which they have teamed up with the legendary Forsman & Bodenfors. Oatly makes oat drinks and only drinks. They don’t know anything about almonds or soy or rice or low-fat cows. All they know is oats. How to grow them, harvest them, choose them and turn them into liquid goodness. [more…]

Over half (55%) of consumers are put off buying products or services if they see the same ad online multiple times

by Will Corry on October 23, 2014

Retargeted ads put more than half of people off buying

If same ad seen 10+ times, consumer irritation turns to anger
However, type of website where ad appears makes a difference
Surfing behaviour considered almost as personal as home address

Over half (55%) of consumers are put off buying products or services if they see the same ad online multiple times, according to a study published today by ad technology company,InSkin Media, and RAPP Media, the media planning and buying agency.

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iZettle opens up heart of London to six small businesses with 12 Hour Store campaign

by Will Corry on October 21, 2014

Mobile payments company iZettle, is today launching a marketing campaign with Forsman & Bodenfors (F&B), one of the best advertising agencies in the world.

iZettle is the first mobile payments company in this space to do a big marketing push. Together with F&B it has created a campaign that centres on the notion that ‘big things start small’.

The campaign showcases that iZettle empowers small businesses to be the best they can be and highlights that SMEs can run their business and take card payments on a smartphone or tablet anywhere in the world using iZettle. These messages will be conveyed via TV, radio, print and digital adverts.

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David Beckham meets what must be a secret society of ridiculously good-looking people

by Will Corry on October 21, 2014


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Video : Who is the hot sideline reporter in the Diet Dr. Pepper commercial?

by Will Corry on October 20, 2014

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Video : Who is the hot ad girl in the Carl’s Junior/Hardees “Mile High Club” commercial?

by Will Corry on October 19, 2014

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Great new ‘fresh’ information and advice for the B2B Marketer- 4 blogs within a blog

by Will Corry on October 19, 2014

New from theMarketingblog .. We’ve put it all together for  you -- the best information and advice about ...

UK Exhibitions-Conferences-Venues-Destinations-and-Services
How-to-harness-the-power-of-user-generated-content-blog
Best-business-blunders-and-great-laughter-spots
Engagement-marketing- best of theMarketingblog

with the most expert voices and some great resources!

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Video Conferencing solution – handle 20 or more users at the same time

by Will Corry on October 18, 2014

Today, the world is dancing to the tunes of technology. One such element of technology that has connected the globe in a swirl is video conferencing. You cannot deny the superb benefits that this technology is bringing to the world.

From delivering a tangible return on investment to reducing the cost of traveling and saving time, this technological development has opened up horizons for its users.

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Kenny Jacobs, Ryanair at ad:tech London 21:22 October .. Putting experience at the forefront of brand transformation

by Will Corry on October 18, 2014

Win a return flight with Ryanair, and an ad:tech London conference pass

Kenny Jacobs speaks about .....  Putting experience at the forefront of brand transformation
ad:tech London

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Fiat ‘Erect’ Video : “A little blue pill and their 500 has become bigger, stronger and ready for action”

by Will Corry on October 17, 2014

Ha, Ha! Watch Viagra-like pill erect Fiat's 500 into a 500X

The Fiat 500X is bigger, more powerful and ready for action ..  Grrr. In this official Fiat 500X commercial everyone who comes into contact with the 500x gets a little excited and the publicity blurb says you will too.

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