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[Watch] How to film focus groups well … Diane Earnshaw, MD of Vox Pops Int.

by Will Corry on December 1, 2016

Diane Earnshaw, MD of Vox Pops Int writes ... What factors go into capturing quality footage of your focus groups? Find out some of our top tips for this methodology within video market research.

We've all seen it - backs of heads, poor audio, grainy film - we just want those great clips that come out of a focus group, we want them to sound authentic and prove a point, illustrate a finding... watch this video to get tips on filming and get some footage that you can use with pride in presentations

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High street video research / Millennials overspending on toiletries / Vox Pops International

by James on November 21, 2016

Millennials are overspending on toiletries every month as a result of the growing variety of products available to add to their daily personal care routines. [more…]

[Watch] McDonald’s UK teams up with Leo Burnett London this Christmas for an ad campaign which focuses on good times

[Watch] McDonald’s UK teams up with Leo Burnett London this Christmas for an ad campaign which focuses on good times

by Will Corry on November 21, 2016

It may be an unlikely festive advertiser, but McDonald’s has launched what it claims is its “biggest ever Christmas celebration” with a campaign it’s running with the help of Amazon and augmented reality app Blippar.

Leo Burnett London’s Christmas campaign for McDonald’s UK focuses on the good times that can be had by excited families, weary shoppers, and those seeking a pre- or post- night out fuel stop, at its many branches up and down high streets across the country.

Its newly created 90-second festive film, entitled ‘Juliette the Doll’, aims to celebrate the role of the restaurant chain this holiday period, for millions of people on their various Christmas outings

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Heathrow releases first Christmas ad – teddy bears coming home for the holidays

Heathrow releases first Christmas ad – teddy bears coming home for the holidays

by Will Corry on November 17, 2016

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BBC ditches all the changes made to Chris Evans's Flop Gear

by Will Corry on November 13, 2016

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[Watch] DFS partners with Aardman for animated Christmas campaign

[Watch] DFS partners with Aardman for animated Christmas campaign

by James on November 9, 2016

DFS, the UK’s biggest sofa manufacturer and retailer, has partnered with Oscar-winning studio Aardman to create a multichannel advertising campaign that heroes its talented team of craftsmen and women.

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[Watch] “The home of Kerrygold is the wettest place in Ireland” – Karmarama is launching a new TV campaign

by James on November 7, 2016

Karmarama is launching a new TV campaign for Kerrygold’s spreadable range, which is going live this coming weekend. The inspiration for the idea came from the fact that the home of Kerrygold is the wettest place in Ireland, and plays on the British and Irish obsession with the weather, while linking the provenance of the Irish butter through to its unique golden taste.

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[Watch] : Golden Retrievers from the UK embark on a road trip, a Lhasa Apso models to launch the car in Italy and a French Poodle heads out on a date night

[Watch] : Golden Retrievers from the UK embark on a road trip, a Lhasa Apso models to launch the car in Italy and a French Poodle heads out on a date night

by James on October 25, 2016

Ford has produced a set of video advertisements to launch the new KA+ using dogs from around the world to showcase key design features.

Golden Retrievers from the UK embark on a road trip, a Lhasa Apso models to launch the car in Italy, a French Poodle heads out on a date night and a German Shepard trials the car in Germany.

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[Watch] PromoVeritas. Global promotional compliance made simple

by Will Corry on October 16, 2016

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[Watch] “Some mornings you don’t wake up until you have had breakfast”

[Watch] “Some mornings you don’t wake up until you have had breakfast”

by Will Corry on October 15, 2016

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