Created by Brazilian agency AlmapBBDO, the campaign seeks to show the depth of Getty Images’ extensive collection of millions of images, and how through imagery, any idea can come to life.
The concept features several famous faces - the likeness of Angela Merkel, Prince Charles, the Dalai Lama and Pope Francis - in an unexpected way: meticulously reconstructed only using creative stills from Getty Images.
In the run-up to May half-term and the summer holiday season VisitEngland has today launched its largest domestic marketing campaign for 2016 to promote amazing ‘moments’ that can only be experienced on a trip across Great Britain and Northern Ireland.
The four-week #OMGB ‘Home of Amazing Moments’ TV, digital and print campaign, part of the UK Government’s GREAT Britain campaign, uses film and images of authentic experiences and activities shot on locations across the UK to inspire people to take a short-break at home. Agency RKCR/Y&R produced the creative for this year’s campaign.
Leo Burnett has unveiled the latest ad in the new McDonald’s ‘good times’ brand campaign. The ongoing campaign celebrates the role the brand plays in customers’ lives and brings to life the brand promise of simple, easy enjoyment. In this installment the brand highlights the ‘good times’ that are happening around us all the time.
The beautifully shot ad, directed by James Rouse, takes the form of one minute and delves in and out of the lives of the people of Britain as they enjoy their very own little ‘good times’. Some of these are McDonald’s moments, some are not, however, they are all familiar, relatable, and designed to be a reflection of the moments we enjoy in modern Britain.
Shazam, one of the world’s most popular apps for connecting artists and fans, has partnered with Unilever’s premium ice-cream brand Magnum for the launch of its most indulgent range of ice creams, Magnum Double.
The whole campaign will be Shazam-enabled, either through visual recognition on print and OOH ads, or audio-recognition-enabled TV and cinema commercials.
Videology a leading software provider for converged TV and video advertising – today announced the findings of an independent, commissioned study conducted by Gain Theory, a global marketing foresight consultancy, on the behalf of Videology entitled, “Video Works”.
The study was designed to analyse the impact of video in driving offline sales (in store purchases) for a number of brands over a significant time period and across multiple campaigns.
Using social media for recruitment is not a new thing, but in an industry as fast moving as mobile it’s useful to move beyond Linkedin, especially when tech savvy candidates are being wooed by so many organisations.
As experts in the mobile and social media space, Fetch turned to its creative department to build a campaign which used Tinder to hire its next marketing intern to New York. The position demanded someone who was just as at ease using social media as they were producing video content. With Tinder’s use demographic skewing in favour of 50 million 18-34 year olds, Fetch knew exactly where to find a candidate who would not only be able to do the job but would provide an ‘exact match’ for its culture too. [more…]
— Will Corry (@slievemore) April 13, 2016
PSONA, the customer engagement agency, has created a campaign to ‘get shirty’ with company bosses who don’t let their staff get involved in Football Shirt Friday – the Bobby Moore Fund’s nationwide event to raise money for bowel cancer research.
Friday 22nd April - get involved with #FootballShirtFriday and show bowel cancer the red card! You don't want Alan and the boys to get shirty with you, so wear your football shirt and donate to the Bobby Moore Fund. Register here: http://po.st/fuR5Rz
Sherlock is on the case.
The little Beagle weaves in and around the throng of travelers at Amsterdam’s Schiphout.ol Airport
A video shared by the Royal Dutch Airlines explains how some items are returned to their owners with the help of an adorable pup that sniffs them just to return possessions left behind on flights.