Videos
![[Video] : “Making fun of the ridiculous ways coffee is often marketed”](http://www.themarketingblog.co.uk/wp-content/uploads/2019/03/mccafe-leo-hed-page-2019-205x137.jpg "[Video] : “Making fun of the ridiculous ways coffee is often marketed”")
When you think “gourmet coffee,” a few scenes are likely to come to mind: a meticulous barista sampling from a veritable chemistry set, perhaps.
Or maybe something in the Nespresso vein of incredibly attractive people sipping while staring philosophically into the distance.
From time to time you will probably find yourself having to resize your marketing videos.
In some cases it may be to prepare them to be uploaded to different platforms, while in others it may be to create different versions that are optimized for certain resolutions.
London-based DRTV and digital agency WPN Chameleon [WPNC] @WPNChameleon has created the first DRTV ad for French animal charity Fondation 30 Millions d’Amis.
![[Watch] Just Eat is back with its traveler of the future in a new campaign created by Buzzman](http://www.themarketingblog.co.uk/wp-content/uploads/2019/01/JUST-EAT_2-1-205x137.jpg "[Watch] Just Eat is back with its traveler of the future in a new campaign created by Buzzman")
Just Eat France has launched a new creative campaign travelling back in time with two 30 second TV adverts starring its popular character from the future, Max.
In the two adverts, directed by Jean-Baptiste Saurel, Max makes a sensational comeback with his iconic fridge.
A London-based media startup that creates viral videos which generate billions of views every month has raised £3m in its first round of funding.
As a marketer you don’t need to be familiar with all the many video formats out there – but you should be aware of the more popular options.
That is because you will probably need to distribute videos in various ways, and knowing more about the more common video formats and when they should be used could make it easier.
Although the video formats that are frequently used do change from time to time, as of right now the 4 common video formats marketers need to know are:
An oldie but goldie. This one is from a few years back - but it is Christmas.
The Clydesdale Budweiser commercials were always a great favourite. Something special about seeing beautiful horses >>>> running in the snow. The perfect music, ahh, the perfect commercial.
Today, every brand owner knows just how important a high Google ranking is for their business.
Part of Google’s algorithm for search rankings examines the amount of time that visitors spend on the site, which is just one of many reasons why online video has enjoyed considerable growth over the past few years.
An absurdly beautiful lady in a swimming pool, seemingly filled with 24-karat gold water, opens her eyes and looks directly into your soul.
She slowly moves through the water and almost flashes her bare breasts, but the camera cuts away.
To let other people know about your offer, you have to expand your reach. There are a bunch of tools for representing your business, but the best-converting tool is a promo video on your Facebook page.
Why it a video better than text or an image? Customers want to see the service or goods in action, not read about them. The Cisco Company’s statistics claim that 90% of internet traffic in 2019 will be related to video content.
You have many responsibilities as a retail business owner, but your ultimate goal is to help your company prosper.
Isn’t it ironic that the coziest time of the year happens to be the coldest season we experience? 
Try to imagine an alternate history where you never took up your current job at your current office, but instead have only just decided to visit it as a client of the company that occupies it.
Ready to fly off from Luton and explore the world? Not without these 8 amazing gadgets you’re not.
If you were thinking of opening a new restaurant, chances are that although you might specialise in one type of cuisine, you would offer customers several different dishes.
Macmillan Cancer Support’s campaign to encourage people to register for its free will-writing service has garnered strong results following a month of marketing to support the initiative.
Want to earn money buying and selling online? Find out the secrets to becoming a successful resaler, no matter the product you sell.
At some point in your marketing career you will be required to write a creative brief - because let’s face it, no one can do it all. 
Preparing for a 
Geofencing mobile marketing has come on strong in the last few years as a way to target customers when they're the readiest to buy.
Law practices, and family law practices, in particular, are in an aggressively growing market with lots of competitors and challenges, which makes a firm's digital exposure and marketing strategies a vital component of what makes the firm popular.