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[Video] : “Making fun of the ridiculous ways coffee is often marketed”

[Video] : “Making fun of the ridiculous ways coffee is often marketed”

by on March 22, 2019

When you think “gourmet coffee,” a few scenes are likely to come to mind: a meticulous barista sampling from a veritable chemistry set, perhaps.

Or maybe something in the Nespresso vein of incredibly attractive people sipping while staring philosophically into the distance.

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3 tips to resize marketing videos more effectively.. + video

3 tips to resize marketing videos more effectively.. + video

by on March 21, 2019

From time to time you will probably find yourself having to resize your marketing videos.

In some cases it may be to prepare them to be uploaded to different platforms, while in others it may be to create different versions that are optimized for certain resolutions.

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WPN Chameleon unveils first DRTV ad for French animal charity 30 Millions d’Amis

WPN Chameleon unveils first DRTV ad for French animal charity 30 Millions d’Amis

by on January 25, 2019

London-based DRTV and digital agency WPN Chameleon [WPNC] @WPNChameleon  has created the first DRTV ad for French animal charity Fondation 30 Millions d’Amis.

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[Watch] Just Eat is back with its traveler of the future in a new campaign created by Buzzman

[Watch] Just Eat is back with its traveler of the future in a new campaign created by Buzzman

by on January 9, 2019

Just Eat France has launched a new creative campaign travelling back in time with two 30 second TV adverts starring its popular character from the future, Max.

In the two adverts, directed by Jean-Baptiste Saurel, Max makes a sensational comeback with his iconic fridge.

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Startups : Which company raised £3m in its first round of funding?.. hint – viral videos

by on December 10, 2018

A London-based media startup that creates viral videos which generate billions of views every month has raised £3m in its first round of funding. 

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4 common video formats that marketers need to know

4 common video formats that marketers need to know

by on December 3, 2018

As a marketer you don’t need to be familiar with all the many video formats out there – but you should be aware of the more popular options.

That is because you will probably need to distribute videos in various ways, and knowing more about the more common video formats and when they should be used could make it easier.

Although the video formats that are frequently used do change from time to time, as of right now the 4 common video formats marketers need to know are:

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Funny horses snowball fight – Clydesdale Budweiser ad … a great oldie but goldie

by on November 26, 2018

An oldie but goldie. This one is from a few years back - but it is Christmas.

The Clydesdale Budweiser commercials were always a great favourite. Something special about seeing beautiful horses >>>> running in the snow. The perfect music, ahh, the perfect commercial.

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7 reasons your brand needs an explainer video

7 reasons your brand needs an explainer video

by on November 21, 2018

Today, every brand owner knows just how important a high Google ranking is for their business.

Part of Google’s algorithm for search rankings examines the amount of time that visitors spend on the site, which is just one of many reasons why online video has enjoyed considerable growth over the past few years.

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Female empowerment : Watch Charlize Theron in Christian Dior’s new fragrance campaign

Female empowerment : Watch Charlize Theron in Christian Dior’s new fragrance campaign

by on November 3, 2018

An absurdly beautiful lady in a swimming pool, seemingly filled with 24-karat gold water, opens her eyes and looks directly into your soul.

She slowly moves through the water and almost flashes her bare breasts, but the camera cuts away.

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Video : How to promote a video on a Facebook page: Tips to make a profit

Video : How to promote a video on a Facebook page: Tips to make a profit

by on October 31, 2018

To let other people know about your offer, you have to expand your reach. There are a bunch of tools for representing your business, but the best-converting tool is a promo video on your Facebook page.

Why it a video better than text or an image? Customers want to see the service or goods in action, not read about them. The Cisco Company’s statistics claim that 90% of internet traffic in 2019 will be related to video content.

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