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[Watch] You no longer say ‘Cheers’ you say ‘Dilly Dilly’ …. @budlight / brand new ATL campaign

[Watch] You no longer say ‘Cheers’ you say ‘Dilly Dilly’ …. @budlight / brand new ATL campaign

by on March 3, 2018

Bud Light Brings ‘Dilly Dilly!’ Phenomenon to the UK

Hear ye, hear ye! Bud Light, one of the latest additions to AB InBev’s premium beer portfolio, announces the launch of a new, fully integrated marketing campaign that celebrates the brand’s light-hearted personality – all inspired by the latest phrase taking the US by storm.

 Originating in the US, the ‘Dilly Dilly’ campaign quickly became a pop culture phenomenon with everyone from sports fans to celebrities adopting the phrase as a new form of “cheers”, sparking a snowball effect.

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Hotwire Reels to provide global video capability across 35 countries

Hotwire Reels to provide global video capability across 35 countries

by on February 23, 2018

Latest : Hotwire, the global communications agency, announces the launch of Hotwire Reels, a branded partnership with Irresistible Films created to deliver global, multi-lingual video services to its network of 35 offices, partners and affiliates around the world.

The venture expands Hotwire’s existing video capabilities by offering clients greater scale and speed in the production and delivery of video content.

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It’s so hot that no-one is wearing clothes – well just their Bonds underwear

It’s so hot that no-one is wearing clothes – well just their Bonds underwear

by on February 19, 2018

Here is a bonus article and video which to lift that UK February grey feeling.

Let's repair to the Aussie outback where it’s so hot that no-one is wearing clothes – well just their Bonds underwear....editor

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New campaign – Cleaning up the carnage – Direct Line

New campaign – Cleaning up the carnage – Direct Line

by on February 16, 2018

New ‘Fast Response’ campaign promotes latest Home Insurance offering

Direct Line have launched its ‘Fast Response’ campaign to promote its new Home proposition, which will see action within 24 hours to help customers deal with devastation to the home following a severe leak.

An extension of the previous Home campaign (Emergency Plumber), Fast Response shows how Direct Line is invested not only in handling claims for damage done, but also in helping customers in the worst situations execute an action plan to deal with the aftermath of the water damage. [more…]

FMCG : “Well done McCain for once again making such a good advert that recognises all of society”

FMCG : “Well done McCain for once again making such a good advert that recognises all of society”

by on February 9, 2018

McCain has launched ‘Here’s to Love’, the next execution of the We Are Family series, turning the spotlight onto relationships and love by celebrating how a wide range of different couples connect nowadays.
Created by adam&eveDDB, the £3.2 million multi-channel We Are Family: ‘Here’s To Love’ campaign will be rolled out across TV, VOD, OOH, cinema, print and online media and social channels for six weeks.

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[Watch] … Discounted jars of Nutella cause riots – life must be very tough in France

by on January 26, 2018

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Has streaming technology changed the way we live?

Has streaming technology changed the way we live?

by on January 25, 2018

You no longer have to record a TV programme on a physical recorder, such as old-school VHS tapes, so you can watch it later. Streaming technology allows you to watch what you want when you want.

This is a revolution in the entertainment world. Some say it was started by Apple with the introduction of iTunes. Before iTunes was unveiled, most streaming sites were illegal, and Apple was the first big manufacturer to fully commit.

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Disney, Pixar, Dreamworks, Aardman films: simple animation just got ultra cool

Disney, Pixar, Dreamworks, Aardman films: simple animation just got ultra cool

by on January 18, 2018

A new film is out this year called ‘The Sketchbook’ featuring a large number of original sketches that have been made into a film about a WW1 soldier and his son who goes in search of him using Simple Animation as its Unique Selling Point (USP).

The film, funded by a GoFundMe crowdfunding site, is a back-to-basics approach to the joys of animation. [more…]

Watch the best retail ads of the month … adforum

by on January 15, 2018

Decathlon - The Sportable Gift Wrap .... Mercado Livre - Find the magic gifts..... Tesco - A 'save the day' Christmas .... IKEA - #Placeatreeonit  and Toys "R" Us - Holiday 2017 Remix.

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FMCG : “Powering you from Special K”

by on January 2, 2018

 Special K used to be about squeezing into an improbable red swimsuit – a slimming cum beauty aid therefore – but now all of a sudden it’s not.

It’s about ‘powering you’ in a new campaign from Leo Burnett London, from the school of Sport England’s ‘this girl can.

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