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Hub Digital Networks launches as UK’s only DOOH sales house and consultancy

by Will Corry on May 17, 2012

Hub Digital Networks is launching today as the UK’s only dedicated Digital Out of Home (DOOH) sales and consultancy business.

It brings together the extensive knowledge and expertise of DOOH expert James Thornton, formerly Head of Agency Sales at Amscreen, and account and data planner Ian Robinson who was previously board director and Chief Intelligence Officer at Tullo Marshall Warren.  Hub Digital Networks will be the only one-stop shop of DOOH expertise, with a focus on supporting small and medium sized networks. 

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Lightbox creative director launches new venture – Giles Peyton-Nicoll

by Will Corry on May 17, 2012

The Creative Designer behind Lightbox, acquired this week by Facebook, has announced plans to launch a new global design consultancy and build a portfolio of brands “as cherished as Coca-Cola, Apple and Nike”.

As the seven-strong Lightbox engineering team prepares for its relocation to the States, Creative Director and Product Designer Giles Peyton-Nicoll is staying in London and is set to launch a new agency. [more…]

Hear from IBM, Smart Insights,Lovehoney.co.uk, IMRG and Capgemini at TFM&A Manchester

by Will Corry on May 17, 2012


TFM&A Manchester 2012  :  The biggest industry innovators and gurus will be sharing their insights, experience and future predictions surrounding all things marketing and digital commerce in the Keynote Programme.

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Summersault partnering with Argos to launch a Multi-Media Centre

by Will Corry on May 16, 2012

Argos, one of the UK’s leading retailers, has launched the Argos Multi-Media Centre (AMMC).

The retailer is partnering with strategy and communications agency Summersault, who are running Argos MMC, selling advertising opportunities to partners and key brands across a variety of media channels including catalogue, website and email marketing programs.

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Is Facebook a good investment? / Is Mark Zuckerberg experienced enough to be chairman and CEO of a $90bn company?

by Will Corry on May 16, 2012

Dr Mariann Hardy, social media expert and academic from Durham Business school examines Facebook’s future ahead of Friday’s IPO: Is Facebook a good investment?

There is a history here going back to the first  Dot.com bubble in the late 1990s  that rightly adds significant concerns about the Facebook valuation, as much as $104.2 billion, for what is perceived as just an ‘online’ company. The market price for Facebook concerns many investors who are worried and/or have a skeptical view that is based only based on a very short-term snap-shot of Facebook’s current position and the future financial coordination of the company as a growing-concern.

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4 of top 10 global retailers using ProofHQ to cut marketing costs… / ProofHQ’s online proofing solution

by Will Corry on May 16, 2012

Editor. Here is a very useful online proofing solution which ProofHQ's Paul Fernandez brought to my attention.  He told me...

ProofHQ makes digital versions of printed proofs and layers markup and commenting tools on them so that retail teams can review and approve the content virtually. All the commenting and discussion happens directly on the proof.

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Community: The Union for Life, has chosen Redweb to design and build its new user-centric website

by Will Corry on May 15, 2012

One of the UK’s leading trade unions  Community: The Union for Life, has chosen award-winning digital agency Redweb to design and build its new user-centric website.

In addition to developing an all-new site aesthetic, the Bournemouth-based agency will be working closely with the  union to deliver a comprehensive restructure of its content and information architecture. [more…]

• When mobile advertisers pay per click, curbing click fraud is vital in delivering cost-effective campaigns – ‘Traffiliate for Mobile’

by Will Corry on May 15, 2012

DMG (DSNR Media Group) – announced today that Traffiliate for Mobile, DMG's platform that provides comprehensive real-time visibility of mobile campaigns, now includes an anti click fraud solution for more accurate measurement of mobile ad effectiveness.

Based on DMG’s extensive experience in mobile advertising, serving over 10 billion impressions monthly, this anti click fraud capability identifies unwanted clicks that can result in savings of tens of thousands of dollars every month for mobile advertisers.    [more…]

Facebook trialling ‘pay-to-promote’ system By Red Rocket Media

by Red Rocket Media on May 14, 2012

Social networking giant Facebook has started to trial a system of charging users to promote their own posts, reportstelegraph.co.uk. By Red Rocket Media [more…]