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Thursday, February 9, 2012

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Immedia will produce tailored content and broadcast a brand new, live in-store radio station named GAME Live! to GAME stores in the UK

"Immedia was able to understand our specific needs and tailor the radio station to engage with our customers and staff"

Following a successful trial to 50 GAME stores earlier in the year, Immedia Broadcasting, the UK’s leading provider of live, tailored radio stations, is delighted to announce that it has signed an agreement with The GAME Group plc (“GAME”) to provide subscription radio to all their stores across the UK.

Under this new contract, Immedia plc will produce tailored content and broadcast a brand new, live in-store radio station named GAME Live! to GAME stores in the UK.

Presenters have been carefully chosen not only as professional broadcasters but also as avid gamers with a wide and in-depth knowledge of the many gaming genres and platforms currently available. GAME Live! features game reviews, charts and competitions, as well as music and news updates.

The content of the station has been specifically designed to cater for all of GAME’s customers who are made up of both casual family gamers and the more enthusiastic gamer.

Bruno Brookes, Chief Executive of Immedia said:

“We are very pleased that GAME has committed to broadcasting GAME Live! to all GAME stores across the UK. The success of the initial trial, both with customers and staff, is testament to the quality and value of Immedia’s services. As it is one of the fastest growing leisure activities, we are enthusiastic about engaging the gaming community via the station and look forward to developing our relationship with the GAME team.”

Anna Macario, Marketing Director of GAME, said:

“GAME Live! has proved to be a valuable addition to GAME’s specialist proposition. From the beginning, Immedia was able to understand our specific needs and tailor the radio station to engage with our customers and staff. The response by staff and customers to the initial trial of GAME Live! was very positive and we are confident about bringing Immedia’s service to all of our stores in the UK. We look forward to developing GAME Live! with the Immedia team.”

Enquiries:

Immedia Broadcasting Plc
Bruno Brookes – Chief Executive
+44 (0) 1635 572 800

Hudson Sandler
Sandrine Gallien / Amy Faulconbridge
+44 (0) 20 7796 4133

Daniel Stewart & Company Plc
Paul Shackleton / Stewart Dick
+44(0) 20 7776 6550

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