Immedia Broadcasting PLC, the UK's leading provider of live, tailored radio stations is delighted to announce that it has signed a new subscription contract with SPAR UK to provide SPAR Live! for another 3 years.

Immedia has provided 1,500 SPAR stores with a full-service radio station since June 2004, initially under its “free to retail” model. Under the new contract, Immedia will broadcast live, in-store radio to the 1,500 SPAR stores already receiving the service, on a paid-for, monthly subscription basis per store. The Company also has the opportunity to extend the SPAR Live! service to an additional 1,000 stores across the UK upon further subscription.

SPAR Live! is an interactive, real-time radio station for SPAR’s customers and staff, and provides a range of initiatives, details of customer offers and promotions as well as employee communications. It also provides Sky News, weather and other relevant features to convenience store shoppers, 24 hours a day.

Bruno Brookes, Chief Executive of Immedia plc said:

“The SPAR estate is one of the most important convenience store networks in the UK, and Immedia is proud to continue to provide a successful radio station for a further 3 years. The transition of SPAR from a “free to retail” client to a subscription one demonstrates the success and value of Immedia’s offer, and we look forward to continuing our excellent relationship with the SPAR team.”

Dev Dhillon, Promotions Manager for SPAR (UK) Limited, said:

“As early adopters of the Impulse Live network, SPAR and its retailers have experienced the benefits of Immedia's in-store radio service. SPAR is committed to developing this medium, and looks forward to working with Immedia over the next 3 years to engage our consumers through SPAR Live! radio.”

Enquiries:

Immedia plc
Bruno Brookes – Chief Executive
+44 (0) 1635 572 800

Hudson Sandler
Sandrine Gallien / Amy Faulconbridge
+44 (0) 20 7796 4133

Daniel Stewart & Company Plc
Paul Shackleton / Stewart Dick
+44(0) 20 7776 6550