Waitrose is launching an E-CRM Programme. This is the first, strategic E-CRM activity Waitrose has undertaken and follows their successful tactical email marketing in 2007. The E-CRM programme was created by integrated agency, Kitcatt Nohr Alexander Shaw, and monthly emails roll out from early February.
Kitcatt Nohr was tasked by Waitrose to create a customer communication programme to build closer relationships with its customers and maximise the potential of their database. The E-CRM programme aims to build awareness and generate customer interaction with the Waitrose brand both in-branch and on Waitrose.com.
The monthly email communications will provide a platform to keep Waitrose front of mind, whilst reminding customers of their full range of services. The functionality of the emails includes customer-tailored information on seasonal foods arriving in branch, targeted special offers, new recipes and information on food suppliers.
Could Saffron Housespecialist communications consultancy help you and your organisation to be more effective?
Call Kevin Mangan+44 (0)1285 644425 for more information.
Waitrose is launching an E-CRM Programme. This is the first, strategic E-CRM activity Waitrose has undertaken and follows their successful tactical email marketing in 2007. The E-CRM programme was created by integrated agency, Kitcatt Nohr Alexander Shaw, and monthly emails roll out from early February.
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