Web 2.0 formats can be a blessing to those with a strong product or service offering, but not enough juice to lubricate the passage to market.

For those without adequate resource or access to a ready database, or competence (or confidence!) to mount a high-profile launch, or even the now-favoured formula of launch PR and media buzz plus direct marketing, a good strategic launch-pad could be the Blog Farm concept from purple penguin

If you don’t already have a database to generate the first leads, you may find DM via mail, outbound email and telemarketing still too expensive; and complementary search marketing too slow to drive RoI. As a start-up, you’re small: you may not have even the manpower for hands-on liaison with vendor agencies. If not a start-up, you may still have a small budget for a particular offering. 

A Blog Farm viral campaign based on the blog format can save your bacon in 2008.

The blog can draw leads from your targeted prospects like a magnet. Whether they’re consumers or institutional buyers, the Internet is where prospects come to you, as in a shopping centre. They do the searching and evaluating – calling the shots on enquiry or purchase. The blog route can give you salience; ensure that your prospects seek you, instead of you shedding hard earned cash to locate them.

Two kinds of reward

The success of  a new Blog Farm approach can bring you two kinds of reward. It can generate leads, and it can give you more detailed feedback on your target’s mindset. It can even tell you if your offering has the potential to serve more than one segment or consumer group.

It can include invaluable data that can steadily improve your offering’s features and marketability, and also build the long-term dialogue that helps retain customer loyalty, as well as invaluable assets in the epoch of globalisation, when you never really know from where and how your next competitor will emerge.

If this is starting to make sense to you please call me Will Corry 01784 434 412 for a chinwag. I promise your time will be well spent. We can have your own business blog up and running for you by late April 2008.

Imagine a series of regular conversations with your present clients and your future prospects. A Blog Farm business blog can achieve this for your business. Call me today 01784 434 412!

"The problem with conventional websites is that updating them is
simply too inefficient for daily or weekly changes"

Best marketing tip for 2008 - Blogging’s a low-cost, high return marketing tool. TheMarketingblog has business blog options which will give you that elusive high return. We at theMarketingblog can create a business blog for your company which can be giving you real results from mid April 2008 onwards. Call Will Corry at theMarketingblog 017824 434 412 for a chinwag.

Your time will be well spent and we will let you into the real secret of how to use personalisation for your business.

Here are some of the business blogs / newsletters we have produced in the last month….

Quantum

Domus Tiles

Starting Business in China

"The problem with conventional websites is that updating them is simply too
inefficient for daily or weekly changes"

I wanted to suggest you take a close look at ‘The Blog Farm’ concept we have created at….www.themarketingblog.co.uk

The reasons I believe it should replace your website are-

It empowers you and your employees to edit and create their own content without an extra step, thus encouraging direct participation.

Currently, search engines prefer content, hence the “content is king” phrase. The more content you produce, the more you will drive visitors to your site. Get ‘Google Juiced’ and get that important extra positioning.

It facilitates a new type of communication with your website visitors - a conversation. Instead of just a one-way feed of data, they can comment, they can read and they can respond. It opens up your website to more user interaction: the more people comment on your posts, the more you’ll have going on at your site, the happier your visitors will be and the easier it will be to promote your business and drive traffic options in order to get leads.

It automatically gives you a way to connect long-term with your visitors. They can subscribe to your RSS feed, allowing them to be notified of updates to your blog via e-mail, a start page (like at Google) or through a feed reader.

They have become extremely cheap and accessible to individuals and businesses of any size.

We can construct great, very readable content for your business blog, which will get up off the screen and walk up and down the minds of your prospects.

With all of those benefits, it is hard for me to picture a business or an individual website that would not benefit from a blog; just as it is amazing how many websites have yet to take the jump. If I have created interest please call me Will Corry , purple penguin – 01784 434 412. I can tell you about a farmyard of extra benefits such as:-

*stories written by an MD of a major PR company

*podcast and video opportunities 

* database advice