Thursday, February 9, 2012 Emails to existing customers is 52% more likely than average to inspire a web visit and serious purchase consideration  
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Nigel Cooper, divisional managing director of Milton Keynes-based marketing services group, Motivcom

Nigel Cooper
divisional managing director of Motivcom plc has been voted the most influential individual in the UK events industry for a second year.
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www.realfoodfestival.co.uk
  

Click here
to buy your ticket.
  
The blog route can give you salience; ensure that your prospects seek you

High hopes but
small launch budget? 

Go the Blog Farm route....
 [more...]
 

Branded entertainment.....

The smart money says that the savviest consumers will soon demand entertainment in place of advertising. new pdf for you to download.
 

Sony Bravia: The London Commercial.

Great test commercial from up and coming Director Kobayashi.
  

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Laughter Spot
"For one half of a split second, I thought this was real"

Film maker and writer Terry Jones discovers a colony of penguins, which are unlike any other penguins in the world.
 
Radio

According to Jeff Randall, the Telegraph’s influential business columnist, the CEO of British Airways has just a week or two to sort out the Terminal 5 mess, or he will be looking for his next job.

Randall interviewed Willie Walsh on Sky News -  the interview lasts 10 minutes and is streamed here.
 inside...
 
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