Blogs are coming close to replacing the old web site model as we know it because of the ability to start a dialogue
“Web sites are like getting an answering machine, while blogs are like getting a great customer service representative on the phone. With most web sites, there are no conversations, just one-way communication. With blogs the conversations are productive and engaging,”
Web sites can include interactive applications like customer portals or worksite applications, but in general, a web site is a static presentation.
Blogs also offer a more personal, transparent view of an organization, which helps build trust and strengthen relationships A company can increase its stature and reputation by answering questions or comments submitted by readers.
