Barracuda Group-owned pub chain Smith and Jones has appointed Cocktail Marketing to ramp up its loyalty programme.
The UK’s fastest growing national pub company has tasked the brand partnership-marketing agency to create promotional partnerships for its Smith and Jones reward programme.
Cocktail will be looking to create promotional brand partnerships with synergetic lifestyle partners that will reward Smith and Jones card holders with exclusive offers. The card will be promoted in all 110 Smith and Jones bars.
Myles Doran spokesperson of Smith and Jones says: “We are very keen to create exclusive promotional partnerships with synergetic brands to help achieve our commercial and marketing objectives and to reward our NUS Extra cardholders with real offers.”
