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BBC ends sponsorship of live events
A damning report from the BBC Trust , the corporation's governing body, concluded that the BBC broke its own editorial rules by giving undue prominence to the logo of Robinsons, a drinks brand owned by Britvic.

It followed complaints from ITV and the Radio Centre, the body that represents commercial radio, that the £200,000 two-year deal with Britvic amounted to "advertising via the back door".

Under BBC guidelines the corporation is allowed to accept money from sponsorship deals to fund BBC events as long as they do not give the impression that a BBC programme has been funded by an advertiser.

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BBC ends sponsorship of live events after Robinsons row.

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