This ad for Kellogg's shows the the risks of using a celebrity in your ads. And the importance of great casting to make an idea work.
Kelly Holmes, actually Dame Kelly Holmes, won 2 Gold medals at the Sydney Olympics for the UK and became a bit of a hero (though the recent Olympics and the UK performance have made her look less amazing).
So using her to endorse eating breakfast (a sort of social message) and then saying Kellogg's cereals are great must have seemed like a good idea to run around the Olympics.
I am sure she must have cost a packet. But sadly her acting is worse than a cardboard cut-out would have been making the ad painful and not at all compelling.
It just goes to show how important casting is to make an idea come alive. A simple idea made painful by her terrible acting...
E Commerce Expo is now firmly established as the UK's leading exhibition for internet retailing and e-commerce. This is the first of a special Marketingblog series of case study issues for E Commerce Expo. Sales Brochure (pdf)
The latest IMRG Capgemini e-Retail Sales Index shows that irrespective of the reduction in disposable income of the UK customers the funds spent online continue to grow £79 per every person in the UK.
Not a glitch at all
As a response to a fan videofrom Tiger Woods PGA Tour 08, Tiger Woods and EA Sports demonstrate that the "glitch" Levinator25 thought he found in the game, is not a glitch at all.
An orangutan kills a tabby catin a zoo, while a news reporter reports them as friends. (Not to worry - it is fake Ed.)
Radio
Halewood International is being forced to alter the packaging of its vodka-based drink, Red Square Reloaded, to make it clear that the drink contains alcohol.
inside...
