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Salary increases
for marketers

A survey of marketing professionals has revealed wildly varying salaries for the same jobs.

The survey, carried out by consultant Croner Reward, shows the average increase in pay for marketing workers was 3.3 per cent over last year.

It predicted a rise of 3.5 per cent over the next 12 months.

The survey also showed an increasing gender pay gap in the profession, with an 18 per cent differential at director level.

It also identified regional differences, with a middle-ranking marketing manager being paid £34,000 in London, compared to £31,500 in the North East.

According to the report, 38 per cent of directors received a bonus, averaging £13,750, or 18 per cent of basic pay.

Pay by rank table, compiled by Croner Reward:

Director £75,000
Head of Function £55,000
Senior Manager £42,000
Middle Manager £33,500
Junior manager £27,000
Graduate/Supervisorsor £22,000
Senior Clerical/Adminmin £18,540


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