Thursday, February 9, 2012 Internet Retailing 2008: David Tarbuck talks multi-channel retail  
Alex Murray
Alex Murray
Alex Murray: Game
Hear how multivariable testing and persona targeting has resulted in a significant annual increase in revenue for Game.co.uk at Internet Retailing 2008.

By working with Optimost to make simple changes at key areas of the site - such as search, search results and the checkout process - Game was able to enhance the customer experience and drive up conversion.

This has led to a deeper initiative to focus on further key strategic areas of the site - with a view to driving a continuous testing program.
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Robin Terrell,
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"I very much enjoyed Internet Retailing 07. It offered some compelling presentations and proved highly useful.

In particular, Mike Baxter's presentation on shopping cart abandonment was full of practical recommendations, some of which we implemented at figleaves.com"
  
Alex Murray

Driving up revenue with multivariable testing and persona targeting.

Alex Murray, Manager, Group Online Business, GAME at Internet Retailing 2008.
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Michelle Dixon

The modus operandi of a fraudster.

Michelle Dixon, Marketing Manager, 192.com Business Services at Internet Retailing 2008.
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Chris Poad

A rich experience = bigger basket or bigger overhead?

Chris Poad, Head of E-Commerce, Otto UK at Internet Retailing 2008.
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