Date/Time: 28 Oct 2008
12:30-13:30

Seminar Details

Chinwag brings one of its lively panel discussions "on tour" to the E Commerce Expo. The session asks: How are we measuring our return on social media engagement? Is social media ROI a key to campaign success?

In 2008 social media continues it’s meteoric rise – for both consumers and business. From the established social networking and content sharing sites to the ever increasing growth of blogs, microblogging, mobile blogging, real-time feeds, bookmarking, and countless tools for reviews, recommendations, voting and collaboration – social media is spreading everywhere.

So now that social media is embedding itself in the toolkit of digital marketers, online PR and the enterprise, how is this space developing as a marketing channel and as a key measurement tool of campaign success?

How are brands, retailers and agencies taking up these opportunities and measuring their engagement with social media? Who have been the winners and according to what success: traffic, social capital, ROI?

With hundreds of tools for tracking, monitoring, analyzing and general probing of online social activity, what outputs should we be measuring for ROI effectiveness? Just how effective can these tools be and how are they impacting campaigns?

Contact
gbasra@chinwag.com