Jill McDonald,
Marketing Director at Ronald McDonalds said at The Marketing Society's Annual Conference this week....

It can be done: by acknowledging the issues of detractors, brand health and profitability can be transformed. For example, 4 years after 'Supersize Me', McDonald's recorded its best sales for 10 years last year.
[more...]
 

Unleash the power of well constructed  blogs to boost your early and mid 2009 figures. You can have a new business newsletter or business blog like this one created for your company at a great rock bottom, credit crunch beating cost by the team at theMarketingblog.
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The Marketing
Directors' Handbook

I’ve used my copy four or five times in the last month or so to help with meetings, presentations, workshops and business proposals. ( Full contents list please click ‘handbook').

Stuart Wilson,
formerly Kraft Foods 
inside...
 

Your brand in the media - download pdf

How to tell your story in these troubled times - Oliver Rowe, YouGov
+44 (0)207 012 6032

Thanks to Tony Dent of Sample Answers for this story.