Thursday, February 9, 2012 How the internet is changing marketing : Nikesh Arora at a Marketing Society Conference  
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Ray of hope
for Woolworths staff.
 

Unilever chief marketing officer Simon Clift
Unilever Marketing Chief 
says company will still invest...

Winning in the Downturn.

[more...]
 
Jill McDonald

Jill McDonald,
Marketing Director at Ronald McDonalds said at The Marketing Society's Annual Conference this week....

It can be done: by acknowledging the issues of detractors, brand health and profitability can be transformed. For example, 4 years after 'Supersize Me', McDonald's recorded its best sales for 10 years last year.
[more...]
 



...

This is what you
should do...

What advice would you offer marketers on surviving the credit crunch...Fellows of
The Marketing Society including the London Business School, Pepsico and Fat Face give their answers...

[more...]
 



Unleash the power of well constructed  blogs to boost your early and mid 2009 figures
. You can have a new business newsletter or business blog like this one created for your company at a great rock bottom, credit crunch beating cost by the team at theMarketingblog.
Talk with
Will Corry 01784 434 412 about your online insurance.
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Radio

Poor old Woollies,

I know that they have been in trouble for years, and now it’s got really serious. I saw on the news that they might have to close down.(now a sad reality..ed).

inside...
 
Stuart Wilson, formerly Category Vice President, EU Biscuits, Kraft Foods reviews The Marketing Director’s Handbook

The Marketing
Directors' Handbook


I’ve used my copy four or five times in the last month or so to help with meetings, presentations, workshops and business proposals. ( Full contents list please click ‘handbook').

Stuart Wilson,
formerly Kraft Foods 
inside...
 


Your brand in the media - download pdf

How to tell your story in these troubled times - Oliver Rowe, YouGov
+44 (0)207 012 6032

Thanks to Tony Dent of Sample Answers for this story.
 

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