Thursday, September 2, 2010 Internet World 2009 - an audience so much bigger than any other trade show?  
Top 10 unnecessary consumer products
http://www.marketingmagazine.co.uk/News/892596/

Andrex's ‘On the Go' toilet tissue

Yes, it's loo paper without the pesky hollow paper tube in the middle. Perhaps the greatest innovation to cleanliness since the Romans introduced a sponge on a stick to our green and pleasant land. Is there a genuine marketing need for loo roll on the go? We remain sceptical.

But don't think that just because Andrex On the Go lacks a hollow tube, that it's not convenient. By following the origami-style instructions on the back, the packing can be turned into a portable loo-roll dispenser. And it's an affordable luxury in the credit crunch. The 55 sheets cost 99p, versus four standard rolls of Andrex for £2.18.

Oakland Farm Eggs' Egg In An Instant

For those who find it too challenging to crack open an egg, they can now buy fresh liquid eggs in a carton. There are an average of 10 whole eggs per half litre, which will last up to 21 days unopened and three days after first opening. Just don't drink it accidentally.

Tesco ready meal: 2 Baked Potatoes with Cheese

If the idea of crossing a potato and shoving a chunk of cheese is too much of a fuss, this Tesco ready meal might be a bargain at £1.84. But then again this is from the supermarket that served up Toad In the Hole as part of its Valentine's Dine in for two offer.

Pancake in a bottle

Not a true convenience product for the culinary challenged. The single-use plastic bottle does contain pancake mix, but requires the consumer to fill it up water to the correct line on the bottle, shake it, put oil in a pan and then heat. You can't go wrong. (You can actually, pancake tossing is a drag.)

Marks & Spencer Ready-Made Jam Sandwich

This isn't just any jam sandwich - it's an M&S jam sandwich that comes in a cardboard box. Look, they may have buttered the bread and spread the strawberry jam, but for 75p we want Sir Stuart Rose to come and feed it to us.

more....


[PRINTER FRIENDLY VERSION]
LETTERS

There are no comments on this article. To post your own comment, click Post Comment.

[Post Comment]
SPONSOR'S NEWS

www.internetworld.co.uk
 


 

What is Internet World?
 

“Lots of visitors, people interested in all aspects of search and also what else we do including affiliate marketing and media planning. Bigger brands in attendance, bigger show this year, numbers good, quality very high.”
Head of Business Development, Bigmouthmedia

“Internet World was the best possible exhibition for us. We were amazed at how high-level decision makers came right into our space. This has moved our business forward significantly.”
MD, Human Factors International

“The show once again proved to be hugely successful for Rackspace, allowing us to meet the key decision makers to discuss their hosting requirements. There was a great range of business sectors represented from Enterprise level to SMB."
Marketing Director, Rackspace.
 


Welcome to the
Internet World Blog
.

James Drake-Brockman, show director - their most regular blogger.
 

David Walmsley is Head of Web Selling for John Lewis Direct

David Walmsley
on how the Johnlewis.com team:

› drives sales and satisfies customers online
› works to evolve the customer experience using dynamic customer insight
› builds a sustainable e-retailing organisation
› interprets new technologies and widgets in relation to the brand and customer.

[more...]
 


Bucking the trend


Almost two thirds of the 410 businesses polled from eBay's top 2,000 sellers list said they were confident about the future and more .....

[more...]
 

Debunking 10 myths
about Guinness Stout
 


FREE - SIGN UP TODAY
First Name:

Last Name:

Company:

Title:

Phone Number:

Email Address:

Add Remove
HTML Plain Text

Search Articles
Search for articles containing:
Radio


Waitrose, Marks & Spencer and market leader Tesco losing ground to no-frills chains such as Asda and Morrisons.

inside...
 


The world’s gone
Twitter crazy!

You can’t visit a website or turn a page without reading about it - whether it’s....

inside...
 
Boris

The Mayor of London Boris Johnson has launched a £2m international marketing campaign to boost visitor level to the capital yesterday.

inside...
 
David Hunt, Managing Director Tumble Tots & Nicola Parsons, Marketing Manager collecting the prestigious Franchise Marketing Award

Franchise Marketing Awards 2009 winners.
 

Published by Purple Penguin
Copyright © 2009 purple penguin online. All rights reserved.
FORWARD TO A COLLEAGUE
RSS Feed
Created with Newsweaver