Five thousand lucky visitors to the Taste of London festival can prolong the experience with a free glass of champagne at one of two Tom Aikens restaurants.
The promotion, part of a campaign by brand engagement specialists Kyp Systems, offers a complimentary glass of bubbly with any meal from the a la carte menu at either Tom’s Kitchen or Tom Aikens.
The Tom Aikens Group has never before been able to measure the impact of attending Taste of London. This year, Kyp Systems was called in to develop a solution to engage visitors with the brand and drive a measurable increase in footfall to the two restaurants. They created a unique Tom Aikens Group iKyp, featuring the champagne promotion to allow the group to measure how many people afterwards visit the restaurants.
Thev iKyp is a patented communication solution which can be used for promoting and advertising to, informing and educating any target audience.
As well as the voucher, the Tom Aikens iKyp will include information on the restaurants and a handy bottle opener. Its main function will be to introduce visitors to the less formal nature of Tom’s Kitchen.
Chief executive officer of Kyp Systems, Nicholas Miller, said: “In difficult economic times, businesses need to be able to evaluate their marketing spend and this campaign will provide an insight into the benefits of Tom’s Kitchen attending Taste of London.
“Moreover, we are confident that the attention-grabbing communications format used in our campaign will in itself help to increase footfall.
“That should give everyone a reason to open a bottle of bubbly!”
