Saatchi & Saatchi X have announced it has beaten The Big Kick, Billington Cartmell and Chemistry to become the central retained agency for Ella’s Kitchen, the natural and organic food brand just for kids.
Saatchi & Saatchi X has been tasked with building brand awareness for Ella’s Kitchen and driving customer trial and loyalty across its natural and organic product range. The agency will be responsible for creating a truly ‘till to TV’ strategy encompassing packaging, TV, sponsorship, press, digital advertising and in-store retailer activity. Saatchi & Saatchi X will also be responsible for driving registrations on Ella’s Kitchen’s ‘Friend’s database’ at www.ellaskitchen.co.uk.
Nicole McDonnell, Head of Making Friends at Ella’s Kitchen says: “We are over the moon to be working with Saatchi & Saatchi X on our exciting plans to continue to connect with kids across all their senses through creating fun, tasty food that is also healthy and handy for mum. Saatchi & Saatchi X will play a key role in making our vision for Ella’s Kitchen a reality.”
Anthony Hopper, Managing Director at Saatchi & Saatchi X says: “We feel Ella’s Kitchen brand values and objectives perfectly fit our purpose of improving shoppers’ lives by managing to deliver fun, convenience and health together without compromise. Saatchi and Saatchi X has extensive experience with Mums and we believe no one understands the way they shop better than us. We’re looking forward to being an extension of Ella’s marketing team and nurturing the brand over the coming weeks and months.”
Ella's Kitchen was established in (2006) by Paul Lindley, Ella’s Dad because he passionately believes that his daughter Ella, along with her generation, should have the opportunity to eat better food and also to discover that healthy food can be fun, tasty and cool.
Ella’s Kitchen currently has five ranges – Stage 1, 2 & 3 baby foods; Baby Brekkie and Smoothie Fruits. Saatchi and Saatchi X will work across all ranges.
About Saatchi & Saatchi X
Saatchi & Saatchi X is a global leader in shopper marketing, revered as the hothouse for world-changing brand experiences that create sustainable growth for our clients. Through strategic in-store communications and a deep understanding of shoppers’ motivations, Saatchi & Saatchi X is successfully creating intuitive shopping experiences that transform shoppers into buyers.
Saatchi & Saatchi X offers shopper marketing leadership as well as expertise in environmental design, package design and in-store media. The agency is part of the Publicis Groupe network, the world’s fourth-largest advertising agency holding company. UK clients include P&G, Starbucks and Cadbury.
