Dear Will,

Please find below the announcement of an extension by the Mobile Marketing Association for the Global Mobile Marketing Awards.

The key points are:

• Entrants now have until September 14th to put forward submissions
• The awards are open to all industry players

The winners will be announced at the Annual Awards Ceremony and Dinner on November 17th in Los Angeles at the conclusion of the Mobile Marketing Forum.

If you would like any further information, please contact either Becca Daniel or Jen Allen on 0207 751 4444.

Best wishes,

Robert

Mobile Marketing Association Extends Deadline for Industry’s Leading Global Mobile Marketing Awards

Nomination deadline extended to September 14, 2009

New York, London, UK, Singapore & Sao Paulo: September 4th, 2009 — The Mobile Marketing Association (MMA) (www.mmaglobal.com) today announced the extension of the nomination deadline for its annual Global Awards. Entrants now have until September 14th to put forward submissions and be in the running for one of the prestigious awards. Open to all industry players, the awards recognize significant contributions within the mobile marketing industry from every region of the world. Entries can be made at www.mmaglobal.com/awards.

“The standard of entries received so far for the Global Awards has been exceptional and is a true testament to the commitment and innovation of companies and individuals across the mobile marketing industry today,” said Mike Wehrs, MMA President and CEO. “We’re very excited about the upcoming awards ceremony and the celebration of this year’s top campaigns and accomplishments.”

The 2009 Annual Global MMA Awards categories include:
• Best Mobile Campaign by Channel & Region
o Channels include:
 Display
 Messaging
 Emerging Technologies
 Multi-Mobile Channel
 Social Media
 Cross Media Integration
o Regions include:
 North America
 Central & Latin America
 Europe, Africa & Middle East
 Asia Pacific
 Global: A campaign that has been executed in two or more of the above regions
• Best Mobile Campaign Overall
• Industry Awards which include:
o Innovation Award – Reach
o Innovation Award – Creativity
o Social Impact Award
o Mobile Marketing Association Award for Overall Excellence
• Mobile Marketing Academic of the Year – Individual
• Mobile Marketing Academic of the Year – Institution

Nominations are open to the public and from every country and need to be submitted online prior to the 14th of September.

Visit the MMA Awards Web page at www.mmaglobal.com/awards for more information on how to submit a nomination.

Winners will be selected by a judging panel of industry, association and media leaders and announced during the Annual Awards Ceremony and Dinner on November 17th in Los Angeles at the conclusion of the Mobile Marketing Forum – www.mobilemarketingforum.com.