Brands may find that their reputation is quickly damaged if mobile marketing messages are too frequent
Marketers must go way beyond the current regulations to win consumer confidence in mobile marketing, according to the findings of a study published this week by txt4ever in association with the Direct Marketing Association (DMA).
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Prince's gaffe offends Palace guest.
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Banned commercial axe - shower girls.
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Lingerie makers Triumph have unveiled the 'Nice Cup in Bra', which can be removed, rolled out and used as a putting mat for the keen golfing lady.
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Ian Smith, the chief executive of business publisher Reed Elsevier, has resigned with immediate effect after little more than eight months in the post.
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