A town with a dire teen pregnancy record has rebranded itself using a logo that looks like a human sperm.
Designer Tessa Martin came up with the “idiosyncratic swirl” as part of a campaign which cost council taxpayers £5,000.
It is supposed to get people to “take another look and be surprised” by Ilfracombe, Devon.
But traders in the resort – second worst place in the county for teen pregnancies – claim it makes them a laughing stock.
One said yesterday: “We have this problem and now we crown our town’s name with a wriggling sperm. It’s a costly joke.”
