GyroHSR Keynote at TFM&A 2010
Wed 24 Feb, 11.30am - 12.45pm
Rick Segal, Global Practice Leader, B2B Marketing, GyroHSR
(10 times 'America's Top B2B Agency', B2B Marketing)
The Lazarus Profession: How Advertising Keeps Rising from the Dead
The founder of the world's largest and most award-winning B2B focused agency reflects on the lessons of four recessions and how technology led the industry out of three and will do so again.
Segal will recall how the embrace of technology conquered the storms of previous downturns and will enable smart marketers to sail into the recovery ahead. Segal's perspective will include rich case histories of the agency's bluechip clients like Virgin Atlantic, John Deere, Sony, T-Mobile, Shell and P&G.
About GyroHSR
GyroHSR has been named "Top B2B Agency" in the US and UK 18 times in the last 14 years.
Since 1981, GyroHSR has weathered four recessions, the dotcom/telecom bust, the post 9/11 advertising depression and will post a record year in the face of the Great Recession of '09.
