London 2012 Olympic Committee Unveils Social Media Plans
Social media would be a great way of promoting the 2012 London Olympics, according to an expert.
Jerome Touze, co-founder of social network site Where Are You Now? said The Games could do with harnessing the power of the internet to promote it.
Mr Touze said the social networks would help to push the event to the masses – particularly the younger generation who might not necessarily be interested in it.
He told website Bluhalo: "It is about how you integrate advertising in a very bespoke and well-integrated campaign which is done via the community to encourage user-generated content and social interaction."
The Olympics could prove particularly popular on the internet as it was in Beijing last year.
Figures from Google Zeitgeist revealed Beijing 2008 was the second fastest increasing web search last year – coming just behind 'Sarah Palin' and 'Facebook login'.
Mr Touze said by incorporating the London Olympics more into social networking sites, it would bring it to a "critical mass audience" and subsequently increase its popularity.
VisitBritain will unveil its new marketing strategy to attract more tourists to the UK in the run up to the 2012 Olympic Games, later today (26 January).
The national tourism agency says its new strategy will be “fit for the 21st century and fast-changing consumer purchasing habits”.
It will be unveiled at the Department for Culture, Media and Sport, VisitBritain and Visit London Tourism 2012 Seminar in London The campaign will focus on large, consistent campaigns, with a view to generating strategic alliances with carrier partners and ensuring public funds leverage matching commercial support.
The campaigns will centre around five core themes: dynamic, classic, luxury, Generation Y, gay and lesbian.
Something to watch out for in the coming 2012 London Olympics is the Digital Cloud project of the MIT (Massachusetts Institute of Technology) that will be implemented as one the event's highlights.
It will literally be a giant cloud that will be floating in the skies with the support of two 400-foot mesh towers.
This digital cloud will be made out of inflatable plastic bubbles and to be used as an observation deck that projects images and data showcasing specially the happenings and highlights of the Olympic event in real time.
One of its features is the "zero power" technology as it will harvest all the energy it produces and is purely based on a combination of solar power and regenerative braking to convert potential energy into useful electricity.
This will definitely be a massive digital display that will be witnessed by a great audience in London's vicinity.
