Facebook and The Nielsen Company have announced the UK launch of a new tool called Nielsen BrandLift, which will use the Facebook platform to measure the effectiveness of online brand advertising.
The launch is the latest component of Nielsen’s portfolio of advertising effectiveness solutions and marks the first product available outside the US from Facebook’s and Nielsen’s global, multi-year strategic alliance.
The alliance, formed in September 2009, is designed to help marketers better understand the value of the Internet in the overall marketing mix.
