Sometimes the smallest changes in the status quo can have the greatest impact on the world. So while Foursquare may appear to be nothing more than a mobile application getting excessive buzz, it’s actually fueling the location-based mobile space with unique creativity that competitors can’t copy fast enough.
Six marketing opportunities on Foursquare
The real-world effects of the game are also quite pertinent. If you need proof, we’ve dissected how the startup is creating a new currency, turning social activity into a game, redefining what it means to be a regular at an establishment, pioneering a deeper connection between place and patron, and putting people focus on higher education.
Foursquare may bounce social media into money-making mode.
