Thursday, September 2, 2010 First of a regular series of issues on London 2012  
The pocket-sized magazine that has been a favourite in dentists' waiting rooms for more than 70 years is under threat because of a massive deficit in its pension fund
The pocket-sized magazine that has been a favourite in dentists' waiting rooms for more than 70 years is under threat because of a massive deficit in its pension fund
Reader's Digest :Another pension fund casualty?

Reader's Digest is on the brink of collapse in Britain.

The pocket-sized magazine that has been a favourite in dentists' waiting rooms for more than 70 years is under threat because of a massive deficit in its pension fund.

Its American parent company is blaming the UK's Pensions Regulator for failing to sign off a deal to ease the problem. In a statement released in the U.S., Reader's Digest Association said it may be forced to put its UK business into administration within weeks.

The magazine, renowned as the most widely-read in the world, has been hit by an advertising downturn. In the 1990s it had a British circulation of about two million, although this has since fallen to about 500,000. Reader's Digest employs 135 staff in London and Swindon. There are also 1,600 members of its pension fund.

The deficit is thought to be about £125million.

Perhaps this graphic, with the arrow pointing down sums it up and no - we don't want your advice.

Reader's Digest Files For Bankrupcty

[PRINTER FRIENDLY VERSION]
LETTERS

There are no comments on this article. To post your own comment, click Post Comment.

[Post Comment]
SPONSOR'S NEWS

The cost of the London Olympics is expected to rise significantly when the Government reveals how it will fund maintenance and security at new venues in the gap between their completion and the start of the Games.
 

Jo Ankier

Opportunities for Retailers from London 2012 
Understanding the largest event ever staged in the UK
London Marriott, Mayfair
17 March 2010 Book now

Conference chair Jo Ankier

 

If there is a radical difference between the London Olympics and all the other great sporting or cultural events ever organised anywhere else in the world, it lies in the issue of legacy.
[more...]
 
A toast to the simple and best things in life - friendship. Brilliant Commercial.

'Super Bowl' ad
The Clydesdales
come through yet again.

 
The pocket-sized magazine that has been a favourite in dentists' waiting rooms for more than 70 years is under threat because of a massive deficit in its pension fund

Reader's Digest is on the brink of collapse in Britain.
[more...]
 


Five of the best releases
from Marketing CLOUT 

Tourism Ireland has launched a new test initiative

Molson Coors appoints new marketing chief for UK

Online publishers can increase ad conversation rates by 150% says Improve Digital

How you can
save over £1000

easyFairs : sales worth over £1million have been generated

How to
get your story loaded
into Marketing CLOUT.
 


I see that the London Olympics organisers are sending a delegation to Vancouver for the Winter Games next week, on a fact finding mission.
[more...]
 



Here is a new Virtual Experience Platform where Hellen Beveridge is ‘joining the dots’

[more...]
 

Get a story about your business

Get it loaded into theMarketingblog and Marketing Clout. Get it spread across as many B2B social media sites as possible...."simples"

Get details from Will Corry 01784 434 412
 


Reading food labels isn't as easy as you think.
 


FREE - SIGN UP TODAY
First Name:

Last Name:

Company:

Title:

Phone Number:

Email Address:

Add Remove
HTML Plain Text

Search Articles
Search for articles containing:
Published by Purple Penguin
Copyright © 2010 purple penguin online. All rights reserved.
FORWARD TO A COLLEAGUE
RSS Feed
Created with Newsweaver