Taking place on 23-24 February at Earls Court 2, TFM&A is the UK’s only integrated marketing event delivering digital, data, direct & CRM solutions for marketing, media and advertising professionals.
StrongMail, a leading provider of online marketing solutions for email and social media, have announced the Q4/ 09 edition of its Email Breakthrough Report series, featuring detailed analysis of best-in-class email marketing campaigns across five industry verticals.
With expert commentary and a visual analysis of each winning template, the Email Breakthrough Report Q4/09 provides email marketers with a valuable resource and benchmark for evaluating their own campaigns. In addition to social media integration, the "Top 5 Trends to Watch" featured in this latest report span some of the core building blocks of successful campaigns, including superior applications of dynamic content, design and promotional offers.
The "breakthrough" campaigns featured in this report were selected from more than 100 email campaigns in Q4/09 for excellence in the following areas: outstanding content and creative execution, application of sophisticated email technology, use of innovative digital marketing techniques, and a commitment to an exceptional user experience.
Q4/09 Email Breakthrough Report Winners
• Winner: Going
Industry: Media, Entertainment and Publishing
Campaign: The Weekend Update
• Winner: GoGo Inflight Internet
Industry: Technology
Campaign: Gogo Holiday Referral Campaign
• Winner: Jockey.com
Industry: Retail
Campaign: 3-Day Holiday Sale
• Winner: Southwest Airlines
Industry: Travel & Hospitality
Campaign: Click 'N Save Promotional Email
• Winner: Esurance
Industry: Financial Services
Campaign: Insurance Quote Transactional Email
"In evaluating the top campaigns of the past quarter, it's clear that social media integration has taken a significant hold; however, email marketers are still investing in perfecting the basics, like relevant content, great design and compelling offers," said Kara Trivunovic, senior director of strategic services at StrongMail. "The analysis provided in the Q4 Email Breakthrough Report offers email marketers a great way to learn valuable best practices and get new ideas and inspirations for their own campaigns."
Report Availability
The report is free and available for download at: www.strongmail.com/Q409-Breakthrough
