Friday, September 10, 2010 Just 2 weeks until ad:tech London  
Find out how Dell has been
using social strategy

Manish Mehta of Dell will be speaking at the ad:tech London conference 2010

Manish Mehta of Dell will be speaking at the ad:tech London conference 2010 Dell talk eCRM and social Manish Mehta will be speaking at the ad:tech London conference 2010 about how to stay intimate with customers using social.

Technology firm Dell has been a forerunner in using Twitter to highlight deals to loyal consumers. How else has it been using social strategy? iMedia speaks with Manish Mehta, VP for social media and community at Dell.
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Best Buy are now in UK – be afraid!
"Is this very clever spin from DSGi or is Best Buy's arrival not 'twelping' out so well?"
http://marketinguk.posterous.com/themarketingblog-...
by Will Corry

The thousands of employees that make up Best Buy’s twelpforce are answering customer service issues minute by minute under some ....

'A recent headline...DSGi dismisses threat of Best Buy's arrival in UK as sales of iPads and TVs soar' 

However here is a word of warning from Richard Kent's US blog. 

The thousands of employees that make up Best Buy’s twelpforce are answering customer service issues minute by minute under some common sense and open ended guidelines – if you don’t know, don’t publish, never use the customer’s name etc. etc.  They have wiped out Circuit City and made Radioshack a virtual irrelevance. Best Buy are now in UK – be afraid!

Best Buy are now in UK – be afraid! - or should we? Currys and PC World say 'no impact' 

Best Buy UK appoints affiliate network
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"I hate going to PC World, and yet like a dog returning to its sick, I continue to do so"
Best Buy are now in UK – be encouraged!
http://i90media.com/2010/09/04/another-one-down/

Iain Dale / Best Buy are now in UK – be encouraged!

Richard Kent spotted this
sad, very sad story
.   

Just a quickie. I was following Iain Dale on Twitter this morning and laughing out loud at his unfortunate experience in the Tunbridge Wells branch of PC World on a Saturday morning. Iain tells a great story. Here are the highlights:
“Enduring the usual bollock breaking customer service experience at PC World trying to buy an iPad. How does this company stay in business?”“In the end walked out of PC World after they wanted 2 know how many credit cards I had and other personal info irrelevant to iPad purchase.” 

He then publishes a Blog post entitled
How Does PC World Stay in Business

Best Buy are now in UK – be afraid!
Best Buy has announced its fourth UK store 

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An original idea, which is high impact
ad:tech London : The Butterfly effect from GiffGaff, Amdocs, Lush and Zopa
Hear from the CEO's of leading and game changing businesses

Lush - au natural  It’s an original idea, doesn’t cost much and is definitely high-impact! Lush - go back to au natural, without a fuss. This is what the brand stands for. And the message couldn’t be clearer
The butterfly effect: Defining the new digital and consumer revolution

At ad:tech London Wed 22/09/2010 12.00 /12.50 The Butterfly effect: In a world that has changed we need to be doing things differently, but that does not mean throwing the baby out with the bath water.

Sometimes small changes can have a massive impact. Come along to this exciting interactive session where Dean van Leeuwen co-founder of leading trends and futurist company TomorrowToday paints a picture of the new world of work.
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How could this stunning new idea work for your company ?
News on tap for your company
http://paper.li/slievemore

close-up of a newspapers front page
Give us your ideas on how this very original new concept could work for Your Company

My idea is that you should have a ‘Your Company Daily Newspaper’. Check out this one of mine http://paper.li/slievemore  

(It is so new it is still in beta mode - so bear with us).

Your online 'seven days a week' news would only contain stories etc. drawn from your present client's twitter pages. It would be an incredibly strong way of keeping daily contact and momentum going with both clients and future prospects. We promote it for you in theMarketingblog and Marketing Clout 
You must act now. Call me on 01784 434 412
Will Corry
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Girl meets Boy. Boy loves Girl. Girl doesn’t love
The off screen romance between Victoria and Nigel, the loveable and very British, marketing manager from Philips
http://www.youtube.com/watch?v=dhrwbEJqyks

Girl meets Boy. Boy loves Girl. Girl doesn’t love Boy. Boy embarks on endless ways to impress Girl


Philips have just launched a global online comedy series
.

It follows the off screen romance between the sexy, gadget-crazy Victoria, who reviews Philips products in a very personal honest way; and Nigel, the loveable and very British, marketing manager from Philips who just can’t stop interfering.

The show is a classic case of Boy meets Girl, Girl meets Boy. Boy loves Girl. Girl doesn’t love Boy. Boy embarks on endless ways to impress Girl. It is a love story told in three and a half minute episodes.
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Qualitative research
When I give the water to our Westie he gets a brown moustache-when I filter it he doesn't
Talk to your customers and help solve a problem
http://www.onlinefocusgroups.co.uk/index.htm
by Clare Wade

When I give the water to our Westie he gets a brown moustache. The more you get your customers to talk, the more likely they'll believe you're involved. Listen to their needs and really focus on how they articulate their opinions, and you'll be able to find them a solution.

Ask good questions and you'll see it from their point of view and how you can improve your service to them.

Check their new website
Case histories from Mindspace

For information about online audio focus groups and other qualitative research services, or to arrange a 15 minute demo, contact Clare Wade at Mindspace on:  1+44 (0)1337 810494 +44 (0)7715 608801
info@onlinefocusgroups.co.uk

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ad:tech London 2010
“Start experimenting with mobile, test, refine, repeat,” Sir Martin Sorrell, Chief Executive, WPP
At ad:tech London there will be a dedicated
Mobile Marketing Theatre and Apps Zone

http://www.ad-techlondon.co.uk/adtech2010/seminars...

Innovative ways to connect and retain contact with audiences using mobile Innovative ways to connect and retain contact with audiences using mobile

Mark Johnson, Creative Director,Sequence

The call of mobile marketing is one you can't afford to miss - with clickthrough rates now surpassing email and smartphone sales reaching an all-time high, learning more about mobile is essential to keep you connected with a massive digital market.

At ad:tech London, there will be a dedicated Mobile Marketing Theatre and Apps Zone, where you can find out the easiest and best ways to engage with your market and how to prepare for future innovations.

ad:tech London 2010
 

Create a blog like this for your company
Call Will Corry on 01784 434 412
http://marketinguk.posterous.com/your-story-needs-...

 

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