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    <title>theMarketingblog</title>
    <link>http://www.themarketingblog.co.uk/</link>
    <lastBuildDate>Thu, 01 Dec 2011 06:27:06 EDT</lastBuildDate>
    <description>TheMarketingblog pulls together the questionable, the absurd, the new and the noteworthy found floating around in the UK marketing scene. Will Corry who edits it ain't afraid to pull his punches
More details from Will at 44 01784 434 412 
</description>
    <copyright>purple penguin online</copyright><item><title>Squeezie tomato ketchup bottles! / Clothes, books, music, shoes, chocolate  / Mailvivo </title><imn:subTitle>Whatever the product is, email marketing is probably the best way to sell it when coupled with your online store</imn:subTitle><category>Lead story</category><pubDate>Tue, 29 Nov 2011 00:00:00 EDT</pubDate><description>&lt;p&gt;&lt;strong&gt;&lt;a href="http://www.imakenews.com/eletra/gor.cfm?z=themarketingblog%2C560121%2C0%2C5304652%2C0"&gt;Clothes, books, music, shoes, chocolate, squeezie tomato ketchup bottles! &lt;/a&gt;&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;Whatever the product is, &lt;strong&gt;&lt;a href="http://www.imakenews.com/eletra/gor.cfm?z=themarketingblog%2C560121%2C0%2C5304653%2C0"&gt;email marketing&lt;/a&gt;&lt;/strong&gt; is probably the best way to sell it when coupled with your online store. It is an easy and clever way of telling your customers what products are on offer, what has just come in or perhaps a recommendation based on something they purchased previously.&lt;/p&gt;
&lt;p&gt;With &lt;strong&gt;&lt;a href="http://www.imakenews.com/eletra/gor.cfm?z=themarketingblog%2C560121%2C0%2C5304654%2C0"&gt;Mailvivo&lt;/a&gt;&lt;/strong&gt; we give you the tools to deliver, target and convert your emails while tracking it every step of the way.</description><enclosure url="http://www.themarketingblog.co.uk/themarketingblog_pic_002285311.JPG" length="14071" type="image/jpeg" /><link>http://www.themarketingblog.co.uk/e_article002285311.cfm</link><guid>http://www.themarketingblog.co.uk/e_article002285311.cfm</guid></item><item><title>Giant iTab / Touch2View</title><category>News you can use </category><pubDate>Thu, 01 Dec 2011 00:00:00 EDT</pubDate><description>&lt;p&gt;Nobody seems to be able to compete &lt;strong&gt;&lt;a href="http://www.imakenews.com/eletra/gor.cfm?z=themarketingblog%2C560121%2C0%2C5313930%2C0"&gt;with this Giant iTab / Touch2View</description><enclosure url="http://www.themarketingblog.co.uk/themarketingblog_pic_2285346.JPG" length="9022" type="image/jpeg" /><link>http://www.themarketingblog.co.uk/e_article002285346.cfm</link><guid>http://www.themarketingblog.co.uk/e_article002285346.cfm</guid></item><item><title>English Words with Quirky Logic</title><category>Laughter spot</category><pubDate>Thu, 01 Dec 2011 00:00:00 EDT</pubDate><description>&lt;p&gt;English muffins weren't invented in England&lt;/p&gt;
&lt;p&gt;There is no egg in eggplant, nor ham in hamburger.</description><enclosure url="http://www.themarketingblog.co.uk/themarketingblog_pic_2285434.JPG" length="6458" type="image/jpeg" /><link>http://www.themarketingblog.co.uk/e_article002285434.cfm</link><guid>http://www.themarketingblog.co.uk/e_article002285434.cfm</guid></item><item><title>This Lucozade campaign is fresh and front of mind with a new Augmented Reality venture through Billington Cartmell</title><imn:subTitle>Artists include Tinie Tempah, Plan B and Calvin Harris</imn:subTitle><category>Lead story</category><pubDate>Fri, 25 Nov 2011 00:00:00 EDT</pubDate><description>&lt;div&gt;&lt;strong&gt;&lt;a href="http://www.imakenews.com/eletra/gor.cfm?z=themarketingblog%2C560121%2C0%2C5301316%2C0"&gt;See the video&lt;/a&gt;&lt;/strong&gt;&lt;/div&gt;
&lt;p&gt;Lucozade Energy, which recently launched The YES List&amp;mdash;featuring seven limited edition bottles designed by some of the UK&amp;rsquo;s hottest music artists&amp;mdash;is &lt;strong&gt;&lt;a href="http://www.imakenews.com/eletra/gor.cfm?z=themarketingblog%2C560121%2C0%2C5301317%2C0"&gt;keeping the campaign fresh and front of mind&lt;/a&gt;&lt;/strong&gt; with a &lt;strong&gt;&lt;a href="http://www.imakenews.com/eletra/gor.cfm?z=themarketingblog%2C560121%2C0%2C5301318%2C0"&gt;new Augmented Reality venture&lt;/a&gt;&lt;/strong&gt; through leading integrated agency Billington Cartmell.&lt;/p&gt;
&lt;p&gt;Working closely with &lt;strong&gt;&lt;a href="http://www.imakenews.com/eletra/gor.cfm?z=themarketingblog%2C560121%2C0%2C5301319%2C0"&gt;Aurasma&lt;/a&gt;&lt;/strong&gt;, Billington Cartmell exploited an innovative feature of the technology, cylindrical mapping, where the Aurasma app&amp;rsquo;s interface recognises the 3D surface of the bottle and augments it with exclusive video content&amp;mdash;an industry first.</description><enclosure url="http://www.themarketingblog.co.uk/themarketingblog_pic_002285310.JPG" length="32839" type="image/jpeg" /><link>http://www.themarketingblog.co.uk/e_article002285310.cfm</link><guid>http://www.themarketingblog.co.uk/e_article002285310.cfm</guid></item><item><title>Marketing Clout</title><category>News you can use </category><pubDate>Wed, 10 Aug 2011 00:00:00 EDT</pubDate><description>&lt;div&gt;&amp;nbsp;&lt;strong&gt;All about our sister site where you can load your success stories - no charge &lt;/strong&gt;.&lt;/div&gt;
&lt;div&gt;&amp;nbsp;&lt;/div&gt;
&lt;div&gt;The award winning &lt;strong&gt;&lt;a href="http://www.imakenews.com/eletra/gor.cfm?z=themarketingblog%2C560121%2C0%2C3432359%2C0"&gt;Marketing Clout?&amp;nbsp;&lt;/a&gt;&amp;nbsp;&lt;/strong&gt;&lt;/div&gt;
&lt;div&gt;&amp;nbsp;&lt;/div&gt;
&lt;div&gt;Please &lt;strong&gt;&lt;a href="http://www.imakenews.com/eletra/gor.cfm?z=themarketingblog%2C560121%2C0%2C3432360%2C0"&gt;click here&lt;/a&gt;&lt;/strong&gt; to complete the registration form.</description><enclosure url="http://www.themarketingblog.co.uk/themarketingblog_pic_002285458.JPG" length="5005" type="image/jpeg" /><link>http://www.themarketingblog.co.uk/e_article002285458.cfm</link><guid>http://www.themarketingblog.co.uk/e_article002285458.cfm</guid></item><item><title>"You're undressing me with your eyes"</title><category>News you can use </category><pubDate>Thu, 24 Nov 2011 00:00:00 EDT</pubDate><description>&lt;p&gt;&lt;strong&gt;&lt;a href="http://www.imakenews.com/eletra/gor.cfm?z=themarketingblog%2C560121%2C0%2C5300960%2C0"&gt;You're undressing me with your eyes!Watch the offending video&lt;/a&gt;&lt;/strong&gt;.&lt;/p&gt;
&lt;p&gt;So that supposedly offensive (to whom we aren't quite sure) Fiat ad in which &lt;strong&gt;&lt;a href="http://www.imakenews.com/eletra/gor.cfm?z=themarketingblog%2C560121%2C0%2C5300959%2C0"&gt;a nerd is approached by an Italian woman&lt;/a&gt;&lt;/strong&gt; after she catches him staring at her as she adjusts her shoe?</description><enclosure url="http://www.themarketingblog.co.uk/themarketingblog_pic_002285465.JPG" length="9915" type="image/jpeg" /><link>http://www.themarketingblog.co.uk/e_article002285465.cfm</link><guid>http://www.themarketingblog.co.uk/e_article002285465.cfm</guid></item><item><title>Privacy Statement</title><category>Privacy Policy</category><pubDate>Mon, 25 Jul 2005 00:00:00 EDT</pubDate><description /><link>http://www.themarketingblog.co.uk/e_article000431597.cfm</link><guid>http://www.themarketingblog.co.uk/e_article000431597.cfm</guid></item><item><title>Another celebrity sells her body to PETA</title><category>News you can use </category><pubDate>Mon, 12 Sep 2011 00:00:00 EDT</pubDate><description>&lt;p&gt;&lt;strong&gt;&lt;a href="http://www.imakenews.com/eletra/gor.cfm?z=themarketingblog%2C560121%2C0%2C5131454%2C0"&gt;Yawn. Yet another celebrity sells her body to PETA</description><enclosure url="http://www.themarketingblog.co.uk/themarketingblog_pic_002285464.JPG" length="5565" type="image/jpeg" /><link>http://www.themarketingblog.co.uk/e_article002285464.cfm</link><guid>http://www.themarketingblog.co.uk/e_article002285464.cfm</guid></item><item><title>Tommy Cooper Jokes</title><category>Laughter spot</category><pubDate>Thu, 22 Sep 2011 00:00:00 EDT</pubDate><description>Slept like a log last night ........ woke up in the fireplace.</description><enclosure url="http://www.themarketingblog.co.uk/themarketingblog_pic_002285463.JPG" length="7614" type="image/jpeg" /><link>http://www.themarketingblog.co.uk/e_article002285463.cfm</link><guid>http://www.themarketingblog.co.uk/e_article002285463.cfm</guid></item><item><title> : Want to have an article for your company  featured here?</title><imn:subTitle>Converting clicks to engaged customers by using great content</imn:subTitle><category>Exhibition/Conferences/Forums</category><pubDate>Wed, 16 Nov 2011 00:00:00 EDT</pubDate><description>&lt;p&gt;&amp;nbsp;: Contact &lt;strong&gt;&lt;a href="mailto:will@themarketingblog.co.uk"&gt;Will Corry&lt;/a&gt;&lt;/strong&gt; of theMarketingblog 01784 434 412 if you want &lt;strong&gt;&lt;a href="http://www.imakenews.com/eletra/gor.cfm?z=themarketingblog%2C560121%2C0%2C4333014%2C0"&gt;the right kind of extra social media coverage&lt;/a&gt;&amp;nbsp; &lt;/strong&gt;plus email marketing, plus personalisation, plus great 'Top Spot' positioning from November right through to&amp;nbsp;October 2012 for your company&lt;/p&gt;
&lt;p&gt;They say word of mouth is the best recommendation you can get - and we agree! &lt;strong&gt;&lt;a href="http://www.imakenews.com/eletra/gor.cfm?z=themarketingblog%2C560121%2C0%2C4478015%2C0"&gt;Check out these glowing references&lt;/a&gt;&lt;/strong&gt; from just a few of our happy, satisfied users!</description><enclosure url="http://www.themarketingblog.co.uk/themarketingblog_pic_002285462.JPG" length="5258" type="image/jpeg" /><link>http://www.themarketingblog.co.uk/e_article002285462.cfm</link><guid>http://www.themarketingblog.co.uk/e_article002285462.cfm</guid></item></channel>
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