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    <title>The Marketing blog ...</title>
    <link>http://www.themarketingblog.co.uk/</link>
    <lastBuildDate>Thu, 02 Sep 2010 05:21:25 EDT</lastBuildDate>
    <description>TheMarketingblog pulls together the questionable, the absurd, the new and the noteworthy found floating around in the UK marketing scene. Will Corry who edits it ain't afraid to pull his punches
More details from Will at 44 01784 434 412 
</description>
    <copyright>purple penguin online</copyright><item><title>ad:tech conference and marketing director, Christophe Asselin says that "customers aren't responding positively"</title><category>News you can use </category><pubDate>Thu, 26 Aug 2010 00:00:00 EDT</pubDate><description>&lt;EM&gt;&lt;STRONG&gt;&lt;FONT face=Verdana&gt;&lt;/FONT&gt;&lt;FONT face=Verdana&gt;&lt;/FONT&gt;&lt;FONT face=Verdana&gt;&lt;/FONT&gt;&lt;BR&gt;&lt;STRONG&gt;&lt;A href="http://newsweaver.ie/eletra/gor.cfm?z=themarketingblog%2C464694%2C0%2C4238837%2C0" target=""&gt;&lt;STRONG&gt;"Greater skills &lt;/STRONG&gt;&lt;/A&gt;are desperately &lt;BR&gt;needed to unleash the full &lt;BR&gt;power of digital"&lt;/STRONG&gt; &lt;BR&gt;&lt;BR&gt;&lt;/STRONG&gt;&lt;/EM&gt;ad:tech conference and marketing director, Christophe Asselin</description><enclosure url="http://www.themarketingblog.co.uk/themarketingblog_pic_001859308.JPG" length="10979" type="image/jpeg" /><link>http://www.themarketingblog.co.uk/e_article001859308.cfm</link><guid>http://www.themarketingblog.co.uk/e_article001859308.cfm</guid></item><item><title>How to register for ad:tech London 2010</title><category>News you can use </category><pubDate>Tue, 17 Aug 2010 00:00:00 EDT</pubDate><description>&lt;P align=center&gt;Please take 2 minutes to &lt;STRONG&gt;&lt;A href="http://newsweaver.ie/eletra/gor.cfm?z=themarketingblog%2C464694%2C0%2C4214377%2C0" target=_blank&gt;&lt;STRONG&gt;&lt;STRONG&gt;&lt;STRONG&gt;register for your free ad:tech London &lt;BR&gt;visitor badge&lt;/STRONG&gt;&lt;/STRONG&gt;&lt;/STRONG&gt; &lt;BR&gt;&lt;/A&gt;&lt;/STRONG&gt;&lt;BR&gt;We promise the registration process is brief!&lt;/P&gt;
&lt;P align=center&gt;By completing our online form, you will gain access to our &lt;STRONG&gt;&lt;A href="http://newsweaver.ie/eletra/gor.cfm?z=themarketingblog%2C464694%2C0%2C4210237%2C0" target=_blank&gt;&lt;STRONG&gt;FREE seminar sessions&lt;/STRONG&gt;&lt;/A&gt;&lt;/STRONG&gt;, the IDM Academy, Google Ads Factory and more.</description><enclosure url="http://www.themarketingblog.co.uk/themarketingblog_pic_001859214.JPG" length="18315" type="image/jpeg" /><link>http://www.themarketingblog.co.uk/e_article001859214.cfm</link><guid>http://www.themarketingblog.co.uk/e_article001859214.cfm</guid></item><item><title>Joanna Shields of Facebook at ad:tech London</title><category>News you can use </category><pubDate>Wed, 18 Aug 2010 00:00:00 EDT</pubDate><description>&lt;P&gt;&lt;STRONG&gt;&lt;A href="http://newsweaver.ie/eletra/gor.cfm?z=themarketingblog%2C464694%2C0%2C4210235%2C0" target=_blank&gt;&lt;STRONG&gt;Facebook: Making it social&lt;BR&gt;&lt;/STRONG&gt;&lt;/A&gt;&lt;/STRONG&gt;- How consumer &lt;BR&gt;behaviour is changing &lt;BR&gt;- Making it social&lt;BR&gt;- Brand examples&lt;BR&gt;&lt;BR&gt;&lt;EM&gt;Joanna Shields&lt;BR&gt;VP, EMEA Sales and Business Development&lt;BR&gt;Facebook at &lt;BR&gt;&lt;STRONG&gt;&lt;A href="http://newsweaver.ie/eletra/gor.cfm?z=themarketingblog%2C464694%2C0%2C1630617%2C0" target=_blank&gt;&lt;STRONG&gt;&lt;STRONG&gt;ad:tech London 2010</description><enclosure url="http://www.themarketingblog.co.uk/themarketingblog_pic_001859276.JPG" length="9496" type="image/jpeg" /><link>http://www.themarketingblog.co.uk/e_article001859276.cfm</link><guid>http://www.themarketingblog.co.uk/e_article001859276.cfm</guid></item><item><title>ad:tech London</title><category>News you can use </category><pubDate>Mon, 28 Jun 2010 00:00:00 EDT</pubDate><description>&lt;STRONG&gt;&lt;STRONG&gt;&lt;A href="http://newsweaver.ie/eletra/gor.cfm?z=themarketingblog%2C464694%2C0%2C4089305%2C0" target=""&gt;
&lt;P align=center&gt;&lt;STRONG&gt;ad:tech London 2010</description><enclosure url="http://www.themarketingblog.co.uk/themarketingblog_pic_001859211.JPG" length="6194" type="image/jpeg" /><link>http://www.themarketingblog.co.uk/e_article001859211.cfm</link><guid>http://www.themarketingblog.co.uk/e_article001859211.cfm</guid></item><item><title>ad:tech London Conference Programme</title><category>News you can use </category><pubDate>Tue, 17 Aug 2010 00:00:00 EDT</pubDate><description>&lt;P align=center&gt;&lt;STRONG&gt;&lt;A href="http://newsweaver.ie/eletra/gor.cfm?z=themarketingblog%2C464694%2C0%2C4210240%2C0" target=_blank&gt;&lt;STRONG&gt;Please use this grid &lt;/STRONG&gt;&lt;BR&gt;&lt;/A&gt;&lt;/STRONG&gt;to browse the ad:tech&amp;nbsp; &lt;BR&gt;Conference Programme</description><enclosure url="http://www.themarketingblog.co.uk/themarketingblog_pic_001859213.JPG" length="13203" type="image/jpeg" /><link>http://www.themarketingblog.co.uk/e_article001859213.cfm</link><guid>http://www.themarketingblog.co.uk/e_article001859213.cfm</guid></item><item><title>Could film 'Social Network' affect Facebook's brand? At UK Cinemas 15 October 2010 </title><imn:subTitle>Brad Berens of ad:tech comments on 'Social Network' </imn:subTitle><category>Lead story</category><pubDate>Tue, 31 Aug 2010 00:00:00 EDT</pubDate><description>&lt;STRONG&gt;&lt;A href="http://newsweaver.ie/eletra/gor.cfm?z=themarketingblog%2C464694%2C0%2C4253627%2C0" target=""&gt;&lt;STRONG&gt;The Social Network red band trailer - At UK Cinemas 15 October 2010&lt;/STRONG&gt; &lt;/A&gt;&lt;/STRONG&gt;
&lt;P&gt;&lt;EM&gt;Of course, Facebook's rip-roaring success as a new American institution&amp;nbsp;could lend to the new movie's box-office appeal, says Brad Berens, head of programming for the &lt;STRONG&gt;&lt;A href="http://newsweaver.ie/eletra/gor.cfm?z=themarketingblog%2C464694%2C0%2C1630617%2C0" target=""&gt;&lt;STRONG&gt;Ad:Tech&lt;/STRONG&gt; &lt;/A&gt;&lt;/STRONG&gt;and iMedia conferences and senior research fellow at the &lt;FONT color=#000000&gt;University of Southern California&lt;/FONT&gt; Annenberg Center for the Digital Future. &lt;BR&gt;&lt;BR&gt;"Facebook is still compelling - even addictive," he says. &lt;BR&gt;&lt;STRONG&gt;&lt;A href="http://newsweaver.ie/eletra/gor.cfm?z=themarketingblog%2C464694%2C0%2C4253626%2C0" target=""&gt;&lt;STRONG&gt;"The site has survived and thrived and will continue to do so until somebody comes up with something better&lt;/STRONG&gt;&lt;/A&gt;&lt;BR&gt;&lt;BR&gt;&lt;A href="http://newsweaver.ie/eletra/gor.cfm?z=themarketingblog%2C464694%2C0%2C4214377%2C0" target=_blank&gt;&lt;STRONG&gt;Register for ad:tech London 21-22 September 2010.</description><enclosure url="http://www.themarketingblog.co.uk/themarketingblog_pic_1859220.JPG" length="36087" type="image/jpeg" /><link>http://www.themarketingblog.co.uk/e_article001859220.cfm</link><guid>http://www.themarketingblog.co.uk/e_article001859220.cfm</guid></item><item><title>'Stop the Presses' Spreadability Plan</title><category>News you can use </category><pubDate>Mon, 16 Aug 2010 00:00:00 EDT</pubDate><description>&lt;P&gt;&lt;FONT style="BACKGROUND-COLOR: #ffffff"&gt;&lt;EM&gt;"If your time is limited, like mine, you need leverage which brings you leads and helps build your brand"&lt;/EM&gt; &lt;BR&gt;Call &lt;/FONT&gt;&lt;A href="mailto:will@themarketingblog.co.uk" target=""&gt;&lt;FONT style="BACKGROUND-COLOR: #ffffff"&gt;Will Corry &lt;/FONT&gt;&lt;/A&gt;&lt;FONT style="BACKGROUND-COLOR: #ffffff"&gt;01784 434 412 for a special issue like this one for your company &lt;BR&gt;&lt;/FONT&gt;&lt;BR&gt;`&lt;STRONG&gt;&lt;A href="http://newsweaver.ie/eletra/gor.cfm?z=themarketingblog%2C464694%2C0%2C4204612%2C0" target=""&gt;&lt;STRONG&gt;Stop the Presses' &lt;BR&gt;Spreadability Plan&lt;/STRONG&gt; &lt;/A&gt;&lt;BR&gt;&lt;/STRONG&gt;uses&amp;nbsp;&lt;STRONG&gt;&lt;A href="http://newsweaver.ie/eletra/gor.cfm?z=themarketingblog%2C464694%2C0%2C428422%2C0" target=""&gt;&lt;STRONG&gt;theMarketingblog&lt;/STRONG&gt;&lt;/A&gt;&lt;/STRONG&gt;&amp;nbsp;&lt;BR&gt;plus&lt;STRONG&gt;&lt;A href="http://newsweaver.ie/eletra/gor.cfm?z=themarketingblog%2C464694%2C0%2C3443873%2C0" target=""&gt;&lt;STRONG&gt;&amp;nbsp;Marketing Clout&lt;/STRONG&gt;&amp;nbsp;&lt;/A&gt;&amp;nbsp;&lt;BR&gt;&lt;/STRONG&gt;plus over 20 LinkedIn and Facebook group sites. &lt;BR&gt;&lt;EM&gt;Call me &lt;/EM&gt;&lt;A href="mailto:will@themarketingblog.co.uk" target=""&gt;&lt;EM&gt;Will Corry &lt;/EM&gt;&lt;/A&gt;&lt;EM&gt;on 01784 434 412</description><enclosure url="http://www.themarketingblog.co.uk/themarketingblog_pic_001859419.JPG" length="8775" type="image/jpeg" /><link>http://www.themarketingblog.co.uk/e_article001859419.cfm</link><guid>http://www.themarketingblog.co.uk/e_article001859419.cfm</guid></item><item><title>Privacy Statement</title><category>Privacy Policy</category><pubDate>Mon, 25 Jul 2005 00:00:00 EDT</pubDate><description /><link>http://www.themarketingblog.co.uk/e_article000431597.cfm</link><guid>http://www.themarketingblog.co.uk/e_article000431597.cfm</guid></item><item><title>The Hotel Bill</title><category>Laughter spot</category><pubDate>Mon, 05 Jul 2010 00:00:00 EDT</pubDate><description>&lt;BR&gt;Next time you think your hotel bill is too high, you might want to consider this....</description><enclosure url="http://www.themarketingblog.co.uk/themarketingblog_pic_001859421.JPG" length="28288" type="image/jpeg" /><link>http://www.themarketingblog.co.uk/e_article001859421.cfm</link><guid>http://www.themarketingblog.co.uk/e_article001859421.cfm</guid></item><item><title>ad:tech London Exhibitor List</title><category>News you can use </category><pubDate>Tue, 17 Aug 2010 00:00:00 EDT</pubDate><description>&lt;STRONG&gt;&lt;STRONG&gt;&lt;A href="http://newsweaver.ie/eletra/gor.cfm?z=themarketingblog%2C464694%2C0%2C4210241%2C0" target=_blank&gt;
&lt;P align=center&gt;&lt;STRONG&gt;ad:tech London &lt;BR&gt;Exhibitor List</description><enclosure url="http://www.themarketingblog.co.uk/themarketingblog_pic_001859212.JPG" length="15163" type="image/jpeg" /><link>http://www.themarketingblog.co.uk/e_article001859212.cfm</link><guid>http://www.themarketingblog.co.uk/e_article001859212.cfm</guid></item></channel>
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