Saturday, May 17, 2008 Special guest issue - creative hub in the Lake District
Cactus Creative & Absolute Digital Print  
Lead Story
..The Lakes. Great spot for a holiday.
But have you ever thought about getting your creative produced there?

www.cactuscreative.com

Not bad for a part of the world normally associated with Wordsworth, mountains and mintcake What do you think of when someone mentions the Lake District - Wordsworth? Mountains? Mintcake? How about an award-winning creative agency and a pioneeering digital printer?

..a South Lakeland design studio Cactus Creative recently beat off strong competition from big city agencies to land a major national media campaign for one of the country’s leading outdoor, travel and adventure clothing companies and this isn't the first time it's happened.

And just next door is a national award winning digital print company (Absolute Digital Print) with a glowing reputation for cutting edge direct imaging technology. Not bad for a part of the world normally associated with hillwalking & chocolate box landscapes

For further information on Absolute Digital Print call 01539 738441. 

To see what Cactus can do for you, call 01539 722944 and ask for Andy Smith.

[inside]
 
Absolute Digital Print
do you require high quality printing with shorter and shorter turnaround times?
If Absolute Digital Print can’t meet your print production schedule, then probably nobody else can
www.absolutedigitalprint.com

Pictures of work produced for Man City on behalf of Reebok for new kit launches. Business is booming at Absolute Digital Print, a digital printing company in Kendal.  Absolute is attracting new customers, including large retailers who require high quality printing with shorter and shorter turnaround times.

If you want on-demand print that takes your business to another place, Absolute will transport you. From quality short run projects to large scale projects, from large format requirements to one-off fine art prints, they can offer you a whole world of options.

..here is a challenge...if Absolute Digital Print can’t meet your print production schedule, then probably nobody else can.
[inside]
 
"Bloody great chaps who do a bloody good job."
Big agencies beware. Cactus has got big agency experience and they've brought it to a smaller, more reactive team
Driven by results and not by an overwhelming urge simply to create lovely imagery and words
www.cactuscreative.com

They are driven by results and not by an overwhelming urge simply to create lovely imagery and words One of their clients described Cactus as having the 'urban edge'.

Another said, "Bloody great chaps who do a bloody good job." Big agencies beware!"

Cactus Creative was created in 2000 by Andy Smith and Damian Scott, who had formed a formidable creative partnership working for some of the leading North West agencies, including Poulter Partners, Tequila, TBWA and McCann Erickson.

Together they created ideas and campaigns for national press, TV, direct mail and radio. They are driven by results and not by an overwhelming urge simply to create lovely imagery and words. Nowadays Cactus employs 8 creatives. Their expertise comes from having worked in some of the biggest city agencies and design houses in the business and bringing that expertise into a smaller, more reactive team.

To see what Cactus can do for you, call 01539 722944 and ask for Andy Smith.

[inside]
 
Cactus Creative & Bear Grylls
"The ultimate modern day adventurer - the real deal"
Cactus Creative are to design the garment labelling, POS, swing tickets and advertising for a new exclusive Bear Grylls range of clothing
http://www.cactuscreative.com/newsite2007/home.htm...

Bear takes his fair share of the punishments during the filming of Channel Four's TV Series 'Escape To The Legion' Cactus Creative have been asked to design the garment labelling, POS, swing tickets and advertising for the new exclusive Bear Grylls range of clothing, designed by Craghoppers.

Bear Grylls, the biggest name in wilderness survival technique, is to be the face of the new range of adventure clothing. The Manchester-based outdoor and travel clothing brand is launching this Bear Grylls range, as part of its Spring Summer 2008 collection, to hit the shops next Spring.

To see what Cactus can do for you, call 01539 722944 and ask for Andy Smith, or visit www.cactuscreative.com
[inside]
 
Gender politics
Does this trend in advertising represent the split in identity that faces girls today?
Women are portrayed as aggressive sexual huntresses

We see ads that attempt to reach women as men wish to see them

The latest BusinessWeek discusses the current trend on Madison Avenue to portray women as aggressive sexual huntresses in campaigns for brands such as Reebok, Sketchers and Armani Exchange.  Perhaps this reveals the current state of gender politics
 
Does this trend in advertising represent the split in identity that faces girls today?
[inside]
 
Illicit hairs
You mean ads can't stretch the truth?
The ad should have made it clear that the actress was wearing falsies
http://www.adrants.com/2007/07/you-mean-ads-cant-s...

Penelope Cruz


The Advertising Standards Authority (ASA) -  has just burrowed into L'Oreal's ass for the use of false eyelashes in an ad for its Telescopic Mascara, a product that promises to make your lashes "up to 60 percent longer."

The ad features Penelope Cruz, who sported the illicit hairs. According to the ASA, the ad should have made it clear that the actress was wearing falsies. L'Oreal claims this is "common industry practice" - just as, we imagine, all of these conventions are.
[inside]
 
Funny ad-pairings
15 unfortunately placed ads
http://commercial-archive.com/node/139294



Advertising can be creative and even purposely funny. But sometimes, an ad on a bad place can have unexpected results! Here is a list of 15 unfortunately placed ads.
 

Window graphics
Call absolute digital print and give your storefront a fresh, new look with large scale window graphics
Window graphics are a high impact and economical way
to attracting passers by

www.absolutedigitalprint.com

A 17.5 mtr x 7mtr window graphic absolute produced for Adidas

A different way to get people into your store and interested in what you’re selling window graphics from absolute can be crafted  in any size, shape, or style. 

Window graphics are a high impact and economical way to attracting passers by. Ideal for promotions and special offers as well as permanent retail displays.

Whether you need to highlight one product or outfit an entire wall of glass with your company image, absolute has the window graphics you need to create the effect you’re looking for. The graphic above shows a 17.5 mtr x 7mtr window graphic absolute produced for Adidas.

Absolute is in business to make beautiful digital images come to life - so call us and give your storefront a fresh, new look with large scale window graphics.

For further information on Absolute Digital Print call 01539 738441
 
Winners Spot
Dave Heeley will run 7 marathons in 7 continents over 7 days. And he's blind!
"Thanks for this great concept. We love it!"
.... a new creative campaign from Cactus Creative for GDBA

http://www.cactuscreative.com

Dave Heeley will run 7 marathons in 7 continents over 7 days. And he's blind!

This is the theme for the new creative campaign from Cactus Creative for Guide Dogs for the Blind. GDBA commissioned them to create a DPS, single page ad and insert campaign for their London Marathon Charity Run.

Cactus Creative said "we love working for this particular charity as they love us to go free with our creative thinking".  Peter Emmett for Guide Dogs commissioned the work and his words on seeing the campaign were 'Very impressive. Thanks for this great concept. We love it!'. Enough said!

For more information on Dave's challenges and to sponsor his marathon efforts, please visit www.justgiving.com/blinddave.

To see what Cactus can do for you, call 01539 722944 and ask for Andy Smith, or visit www.cactuscreative.com
[inside]
 

News you can use
Send us a brief and we'll present it to you at the top of Helvellyn over a slice of mintcake

Cactus Creative says...

We're confident you'll love our creative approach
- send us a brief and we'll present it to you at the top of Helvellyn over a slice of mintcake. You may not have heard of us (yet) but you'll certainly know the clients we've all worked for in the past....

To see what Cactus can do for you, call 01539 722944 and ask for Andy Smith.
[more...]
 


Afternoon Tee - printing limited edition shirts just for the fun of it.
 
An English Afternoon Tee is a very special treat for your family and friends.

Andy Smith talks about a fun new idea in the new Cactus Creative website.
[more...]
 



If you want to see your company featured in theMarketingblog send your story or new website details to Will Corry .
 
Oops!

A great series of  'I lost my job today...' shots which show s*** happens.
[more...]
 

Andrew Marsden

Andrew Marsden has resigned as marketing director at Britvic
after 10 years, to pursue a career outside of soft drinks.
[more...]
 
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inside....
 
Laughter Spot
Some guys
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Some guys love beer a little more then the next guy or girl as we see here.
 

Fashion in Paris and an undignified fall

Paris Fashion Week double tumble - the news anchors are tickled over undignified fall. Enjoy.
 

How a laptop got its own back


Self defence at the office.... or how a laptop got its own back.
 

Press coverage
Top 7 ways to get reporters to open your e-mails


The vast majority of e-mails sent to journalists never get read. Here's how to beat the odds...
[FULL STORY]
 
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