Saturday, May 17, 2008 ad:tech London : "a number of meetings set up already with some of our major business prospects"  
ad:tech : Online marketing
ad:tech London : "a number of meetings set up already with some of our major business prospects"
See how easily you can get the full story on online marketing
www.ad-techlondon.co.uk

It's all about online marketing


The claim that "ad:tech is an invaluable source of information for any online marketeer" is hammered home by the quality of the update site issued by ad:tech London. It is superb.

The use, in this site of a top-class testimonial video sets the standard for shows in this and other sectors. Our advice - take time out to check what ad:tech has to offer in late September.

The show is designed to bring companies operating in the "digital advertising and marketing space" together with UK decision-makers who understand the value of investing in interactive marketing. In other words " the networking that goes on" / " the leads potential" is fantastic!

Exhibitors / Seminars / Conference /
How to register for the exhibition: /
How to register for the conference.
[inside]
 
Best of the Viral Videos
Yet another unusual approach to viral marketing
Would this type of viral video sell your firm?
http://www.dailymotion.com/video/x1hwni_building-m...

The chaps at CMM News have found yet another unusual approach to viral marketing.

"You've got to love it when small companies get the viral bug and use it as an excuse to play with smut (e.g. the most popular vid I've ever posted). Vizelia is an office management company (sexy!) and this ad really is on their website. I would love to know whether the MD or CEO (or whoever has the bondage and spanking fetish) really did think this would sell the firm."
 

"Bloody great chaps who do a bloody good job"
Big agencies beware. Cactus has got big agency experience and they've brought it to a smaller, more reactive team
"Clients were surprised at finding this level of creativity
in this part of the world"

www.cactuscreative.com

They are driven by results and not by an overwhelming urge simply to create lovely imagery and words

One of their clients described Cactus as having the 'urban edge'.  Another said, "Bloody great chaps who do a bloody good job." Big agencies beware!"

Cactus Creative was created in 2000 by Andy Smith and Damian Scott, who had formed a formidable creative partnership working for some of the leading North West agencies, including Poulter Partners, Tequila, TBWA and McCann Erickson. Together they created ideas and campaigns for national press, TV, direct mail and radio. They are driven by results and not by an overwhelming urge simply to create lovely imagery and words.

To see what Cactus can do for you, call 01539 722944 and ask for Andy Smith.
[inside]
 
The "momopshere" - a tag applied to mom bloggers
Is marginalisation of women bloggers happening in the UK?
Women are half of all bloggers - but media aren't noticing
http://www.huffingtonpost.com/jennifer-l-pozner/wo...

Pew research reporting that women are actually 50% of all people who blog






Notes from the BlogHer conference.

Check out Jennifer Pozner's latest article about media coverage (and marginalisation) of women who blog, published recently at the Women's Media Center and based on some of the issues she has been writing about over the past few months. In massive numbers, women are using new media tools including blogs, podcasts, vlogs (video blogs), and other information communication technologies (ICTs) as a means of self-expression (craft bloggers), connection to community (mommy bloggers), political organizing (the “netroots”), and citizen journalism.

Is this marginalisation of women bloggers happening in the UK? What do you think? Send your comments to Will Corry.
[inside]
 

BeyondPR and Google
See how easy it is to improve your Google ratings and help people find your products and services
A new e-PR service aimed at improving your company’s SEO
www.beyondpr.co.uk

BeyondPR’s ePR service doesn’t cost a fortune and can have a surprisingly fast effect Sheffield-based Public Relations agency BeyondPR has recently launched an e-PR service aimed at improving your company’s SEO (search engine optimisation), to raise the profile of your business on the web and generate new business online.

Over a period of months, BeyondPR can improve your Google ratings and help people find your products and services through the unsponsored links on the left hand side of Google. Talk to Jon Gardner on 0114 275 6996 for all the details.

You can also talk to Will Corry 01784 434 412 of www.themarketingblog.co.uk about how a special 'Guest Issue' for your company can shoot your name up the rankings.
[inside]
 
Videos, Virals and the future
You're as good as your last video
A job title of the future for marketing departments is Video Producer
http://www.adpulp.com/archives/2007/07/youre_as_go...



Online Videos by Veoh.com


In this dawning age of online video, brand consultant and blogger Ben McConnell, by his own admission, is an old laggard.

"You are either old or a laggard if you aren't producing video-based content on a regular basis. Right now, that makes me an old laggard. A job title of the future for marketing departments is Video Producer.

Like a news producer at a television station, she decides every day what's worth covering at the company and produces a short video segment for YouTube, the company blog or even the company intranet.
[inside]
 

Creative Story of the Week
How to use a double-page spread as a vital part of the ad
The challenge always is, when dealing with a format...
"what is it?" and "what can it be?"

http://commercial-archive.com/node/136456

Recently the researcher from Adland set out to prove that this idea of using the double-page spread as a vital part of the ad idea isn't that unusual, he took a dip in his ad collection and came back with all of these....
 
BPS : Writing a business plan
..please do not switch off because finance is not “your thing”.
Important pointer....Don’t focus just on the numbers themselves but focus on the assumptions that lie behind them

The majority of business plans have a very flaky approach to revenue forecasting Michael Anderson of Business Plan Services continues with his six part series on writing a business plan for theMarketingblog. 

..the only connection between the words and the numbers was a staple! Are you still following my train of thought?

Do you agree with what I am suggesting?

Whatever the case I welcome further feedback, especially where your experience does not match mine, and your specific business issue clashes with my strategic advice. Many of you who have persisted valiantly through the first four parts of this series will now be tempted to switch off because finance is not “your thing”. Bear with me for a few more paragraphs, and let’s see whether in fact you should be involved.

Lat week's article People, people & people Get up to date with other previous articles from Michael Anderson..Writing a marketing business plan , and why so many business plans fail to achieve their objectives

Contact Jane Khedair, MD, Business Plan Services...0845 0574065. Use our free business plan template. Anyone who needs help with their business plan! Click Here!
[inside]
 
The inside story on The Chip Shop Awards
The Chip Shop Awards focuses on the Holy Grail - an idea
The entry underneath is a Dirt Devil ad - titled ' Real Power'
http://www.chipshopawards.com/nominations/2007/

Company: Worthington Brown Advertising, Dirt Devil, Real Power This Dirt Devil ad from Worthington Brown Advertising is one of the entries in this year's Chip Shop Awards.

Have you not heard of the CSA awards. Let me enlighten you. There are hundreds of award ceremonies based on respectable rules and regulations. But The Chip Shop Awards are different. They focus on the Holy Grail - an idea.

The Chip Shop Awards originated 20 years ago in England, when a disheartened creative team down on its luck decided to use its combined creative skills to re-brand Barnacles, a beleaguered chip shop. One brilliant, but unpaid for, re-branding exercise later, a born-again Barnacles was busting the chops of every pizza house, fried chicken shack and burger bar for miles.

You can now book your tickets for The Chip Shop Awards 2007. Click here to download your booking form.
[inside]
 

New ad for Smirnoff /JWT
Smirnoff's multifaceted purity message
makes powerful statements

"JWT London and Smirnoff should be proud"
http://scampblog.blogspot.com/2007/07/new-smirnoff...

It just blows away any recent liquor ad - or any ad, for that matter - we've seen in a long time Adrants finds a gem.  With not so subtle environmental and political commentary, this new JWT London-created commercial for Smirnoff - just blows away any recent liquor ad - or any ad, for that matter - we've seen in a long time.

With amazing special effects and bone-chilling Soviet-style music, the sea rebels against man's carelessness and penchant for war mongering by eradicating itself of human byproduct to illustrate Smirnoff's "extraordinary purification" and deliver its "Clearly Smirnoff" tagline.
Comment from Scamp.
[inside]
 
News you can use
Sue Turton


Sue Turton - C4 News - Oxford -
backside pinched.
The boys in blue are going all out to try to find this man, to slap him with a fine. Despite the fact that the woman does not want to press charges.
 


Exhibitor list
for ad:tech London.
 


Register for free exhibition ticket.
ad:tech London.
 


The Digital Consumer Forum at ad:tech London.

10 fascinating brand case studies designed to stimulate marketers, enabling them to win back loyalty and achieve great alliances in a competitive marketplace.

More here.
 

Small businesses also need tools which are going to support them and help make the best use of their often limited time and resources

Important news for marketers...
TheMarketingblog launches
'Own Your Own Business Blog / Newsletter' .

[more...]
 


Hi Will, Just thought, have you seen our new wine auctions?


Perhaps you'd like to mention our new functionality in theMarketingblog?
The auction is here 
Benjamin Hopkins
 



Increase your website traffic

[more...]
 
FREE - SIGN UP TODAY
First Name:

Last Name:

Company:

Title:

Phone Number:

Email Address:

Add Remove
HTML Plain Text

Search Articles
Search for articles containing:
ARCHIVE
Insight Oracle - a special guest edition summarising the best stories from insight engineers & their monthly Insight Track to Business Growth issues
July 31, 2007
Vol. 1 Issue 151
Sisley ad brings new meaning to the term, 'Coke White'
July 30, 2007
Vol. 1 Issue 150
Special guest issue - creative hub in the Lake District
Cactus Creative & Absolute Digital Print

July 25, 2007
Vol. 1 Issue 147
Banned radio advert .... is it worth the fuss?
July 18, 2007
Vol. 1 Issue 150
How to link brands and consumers to content they love - music
July 14, 2007
Vol. 1 Issue 149
Writing a marketing business plan
July 8, 2007
Vol. 1 Issue 146
Do you know why so many business plans fail to achieve their objectives?
July 3, 2007
Vol. 1 Issue 141
Swap my mobile phone for a million pounds? No way!
June 28, 2007
Vol. 1 Issue 139
Special edition from the insight engineers...The Insight Track to Business Growth for June 2007 - special guest issue
June 26, 2007
Vol. 1 Issue 140
Brand leader or gutless brand lemming?
June 20, 2007
Vol. 1 Issue 138
Top ten shock blogs
June 18, 2007
Vol. 1 Issue 137
Keeping you up to date on the best of the new websites - Issue number eight
June 14, 2007
Vol. 1 Issue 135
ICTS Systems...advertise for free and build that all important database
June 12, 2007
Vol. 1 Issue 136

more issues...
Laughter Spot
Smile

This is a commercial for a dentist listing 

A woman comes home from work and plans to get in to her bath tub to relax.

After she removes her clothes and enters the bathroom she turns on the light and gets a surprise.
 

A violent and horrible death


One day, Jenny went to see a fortune-teller.
[inside]
 
New accounts
WWAV scoops AIG DM account


WWAV Rapp Collins has scooped the £10 million direct marketing account for the US insurance company AIG.
[FULL STORY]
 

Published by purple penguin online
Copyright © 2007 purple penguin online. All rights reserved.
FORWARD TO A COLLEAGUE
RSS Feed
Created with Newsweaver