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"Bloody great chaps who do a bloody good job"
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Big agencies beware. Cactus has got big agency experience and they've brought it to a smaller, more reactive team
"Clients were surprised at finding this level of creativity in this part of the world"
www.cactuscreative.com
One of their clients described Cactus as having the 'urban edge'. Another said, "Bloody great chaps who do a bloody good job." Big agencies beware!"
Cactus Creative was created in 2000 by Andy Smith and Damian Scott, who had formed a formidable creative partnership working for some of the leading North West agencies, including Poulter Partners, Tequila, TBWA and McCann Erickson. Together they created ideas and campaigns for national press, TV, direct mail and radio. They are driven by results and not by an overwhelming urge simply to create lovely imagery and words.
To see what Cactus can do for you, call 01539 722944 and ask for Andy Smith.
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BeyondPR and Google
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See how easy it is to improve your Google ratings and help people find your products and services
A new e-PR service aimed at improving your company’s SEO
www.beyondpr.co.uk
Sheffield-based Public Relations agency BeyondPR has recently launched an e-PR service aimed at improving your company’s SEO (search engine optimisation), to raise the profile of your business on the web and generate new business online.
Over a period of months, BeyondPR can improve your Google ratings and help people find your products and services through the unsponsored links on the left hand side of Google. Talk to Jon Gardner on 0114 275 6996 for all the details.
You can also talk to Will Corry 01784 434 412 of www.themarketingblog.co.uk about how a special 'Guest Issue' for your company can shoot your name up the rankings.
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Videos, Virals and the future
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You're as good as your last video
A job title of the future for marketing departments is Video Producer
http://www.adpulp.com/archives/2007/07/youre_as_go...
Online Videos by Veoh.com
In this dawning age of online video, brand consultant and blogger Ben McConnell, by his own admission, is an old laggard.
"You are either old or a laggard if you aren't producing video-based content on a regular basis. Right now, that makes me an old laggard. A job title of the future for marketing departments is Video Producer.
Like a news producer at a television station, she decides every day what's worth covering at the company and produces a short video segment for YouTube, the company blog or even the company intranet.
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BPS : Writing a business plan
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..please do not switch off because finance is not “your thing”.
Important pointer....Don’t focus just on the numbers themselves but focus on the assumptions that lie behind them
Michael Anderson of Business Plan Services continues with his six part series on writing a business plan for theMarketingblog.
..the only connection between the words and the numbers was a staple! Are you still following my train of thought?
Do you agree with what I am suggesting?
Whatever the case I welcome further feedback, especially where your experience does not match mine, and your specific business issue clashes with my strategic advice. Many of you who have persisted valiantly through the first four parts of this series will now be tempted to switch off because finance is not “your thing”. Bear with me for a few more paragraphs, and let’s see whether in fact you should be involved.
Lat week's article People, people & people Get up to date with other previous articles from Michael Anderson..Writing a marketing business plan , and why so many business plans fail to achieve their objectives
Contact Jane Khedair, MD, Business Plan Services...0845 0574065. Use our free business plan template. Anyone who needs help with their business plan! Click Here!
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The inside story on The Chip Shop Awards
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The Chip Shop Awards focuses on the Holy Grail - an idea
The entry underneath is a Dirt Devil ad - titled ' Real Power'
http://www.chipshopawards.com/nominations/2007/
This Dirt Devil ad from Worthington Brown Advertising is one of the entries in this year's Chip Shop Awards.
Have you not heard of the CSA awards. Let me enlighten you. There are hundreds of award ceremonies based on respectable rules and regulations. But The Chip Shop Awards are different. They focus on the Holy Grail - an idea.
The Chip Shop Awards originated 20 years ago in England, when a disheartened creative team down on its luck decided to use its combined creative skills to re-brand Barnacles, a beleaguered chip shop. One brilliant, but unpaid for, re-branding exercise later, a born-again Barnacles was busting the chops of every pizza house, fried chicken shack and burger bar for miles.
You can now book your tickets for The Chip Shop Awards 2007. Click here to download your booking form.
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News you can use
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Sue Turton - C4 News - Oxford - backside pinched. The boys in blue are going all out to try to find this man, to slap him with a fine. Despite the fact that the woman does not want to press charges.
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Exhibitor list for ad:tech London.
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Register for free exhibition ticket. ad:tech London.
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The Digital Consumer Forum at ad:tech London.
10 fascinating brand case studies designed to stimulate marketers, enabling them to win back loyalty and achieve great alliances in a competitive marketplace.
More here.
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Important news for marketers... TheMarketingblog launches 'Own Your Own Business Blog / Newsletter' .
[more...]
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Hi Will, Just thought, have you seen our new wine auctions?
Perhaps you'd like to mention our new functionality in theMarketingblog? The auction is here Benjamin Hopkins
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Increase your website traffic
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ARCHIVE
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Insight Oracle - a special guest edition summarising the best stories from insight engineers & their monthly Insight Track to Business Growth issues
July 31, 2007
Vol. 1
Issue 151
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Sisley ad brings new meaning to the term, 'Coke White'
July 30, 2007
Vol. 1
Issue 150
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Special guest issue - creative hub in the Lake District Cactus Creative & Absolute Digital Print
July 25, 2007
Vol. 1
Issue 147
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Banned radio advert .... is it worth the fuss?
July 18, 2007
Vol. 1
Issue 150
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How to link brands and consumers to content they love - music
July 14, 2007
Vol. 1
Issue 149
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Writing a marketing business plan
July 8, 2007
Vol. 1
Issue 146
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Do you know why so many business plans fail to achieve their objectives?
July 3, 2007
Vol. 1
Issue 141
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Swap my mobile phone for a million pounds? No way!
June 28, 2007
Vol. 1
Issue 139
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Special edition from the insight engineers...The Insight Track to Business Growth for June 2007 - special guest issue
June 26, 2007
Vol. 1
Issue 140
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Brand leader or gutless brand lemming?
June 20, 2007
Vol. 1
Issue 138
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Top ten shock blogs
June 18, 2007
Vol. 1
Issue 137
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Keeping you up to date on the best of the new websites - Issue number eight
June 14, 2007
Vol. 1
Issue 135
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ICTS Systems...advertise for free and build that all important database
June 12, 2007
Vol. 1
Issue 136
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more issues...
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Laughter Spot
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Smile
This is a commercial for a dentist listing
A woman comes home from work and plans to get in to her bath tub to relax.
After she removes her clothes and enters the bathroom she turns on the light and gets a surprise.
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A violent and horrible death
One day, Jenny went to see a fortune-teller.
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