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Lead Story
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What do you expect from web 3.0?
The Web… less of a catalogue and more of a guide
http://www.linkedin.com/answers/technology/web-dev...
Here are some of the many expectations about Web 3.0
Web 3.0 is total convergence. The 'seamless web.' Gone are the days of landing pages on separate web properties. Web 3.0 is information on demand, without having to demand it.
Web 3.0 will be all about the niche. The niche's want to be heard, want their own universe and the Facebook's and MySpace's of the world will remain alive and strong by working with not against these groups.
Web 3.0 is when people start calling it the web and it's just there. And it's everywhere. And no one talks about getting online because everyone already is all the time. And it's all integrated and seamless. And we all have a virtual presence that just naturally extends and compliments our real selves.
Web 3.0 is about a lot more than widgets; it’s about the application of intelligent technology to the Web 2.0 - defining social-media and consumer-control phenomena.
What is your take on Web 3.0? Send your thoughts and comments to the editor.
Find out more about Web 3.0 and how your company can provide effective and timely delivery, service and warranty at
E Commerce Expo :
Over 100 exhibiting companies and more than 60 free seminar sessions. .
Register for free entry to the exhibition and seminar programme.
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Best of the Viral Videos
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Geeks, freaks and beautiful people get foamed
"The spot is spec, so I am hoping someone from Guinness will come along and pay for my student loans! "
http://www.adgabber.com/video/video/show?id=546804...
This hotties versus geeks Guinness spot is making the rounds and we kind of like it. If you're one of those people who are so perfect looking and look like you could be in any commercial or movie or if you are one of those people who, well, sat on the sidelines most you life while action passed you by, this commercial is for you. Well sort of.
It makes the beautiful ones all elegant and suave and the not so beautiful ones frumpy and clumsy. Oh well. It gets the point across.
From Max Gutierrez, the director: "I completed the spot as part of my thesis at the University of Southern California. The spot is spec, so I am hoping someone from Guinness will come along and pay for my student loans! Not likely, but one can dream right? The spot itself was actually a re-enactment of a similar encounter I had with my girlfriend - albeit a more flamboyant rendition." Good luck to you Max!
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'Track' from theMarketingblog
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: Reach SME's employing 20 - 50 people
New concept available in mid October from theMarketingblog
http://www.themarketingblog.co.uk/index000202502.c...
: Do you need more marketing clout for the rest of 2007? Are you wanting to reach UK SME's employing 20 to 50 people? Are you looking to fill up your sales pipeline? Are you thinking about the need to create a business blog?
The answer...You can create a business blog fast. A business blog that will allow you to reach both SME decision makers and influencers and allow your sales force the best of quality leads.
Get more information about 'Track' 20 / 50 from theMarketingblog by submitting the form inside...or call Will Corry 01784 434 412.
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Marketing News You Can Use
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UK mobiles are highest text users in Europe - new survey
An average of 100 text messages are sent by UK mobile users each month
http://business.guardian.co.uk/story/0,,2172468,00...
People in the UK send more text messages than any other nation in Europe, new research shows yesterday.
An average of 100 text messages are sent by UK mobile users each month, according to a worldwide survey of 10,000 mobile phone owners by media agency Universal McCann.
That compares with an average of 65 for Germans, but both the UK and Germany far outstrip customers in the US, where the average mobile phone user sends only 32 texts each month.
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Jessops chief executive resigns
Like-for-like sales plunging 8.7% in the year to September 23
http://business.guardian.co.uk/story/0,,2177986,00...
Embattled photographic chain Jessops has parted ways with its chief executive, Chris Langley, and revealed a sharp drop in annual sales.
Mr Langley's departure comes just two weeks after the company announced the departure of its finance director, Ian Harris. It said this morning that its problems have deepened in the last six months, with like-for-like sales plunging 8.7% in the year to September 23. This is expected to result in an annual loss of £7.5m before tax and restructuring costs.
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E Commerce Expo - October 2007
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Reduce customer abandonment at shopping cart with single page check out and “no refresh”
48% of potential customers bail out at the checkout stage
www.webspiders.com
Problems with eCommerce checkout shopping process constitute the single biggest loss of revenue for many sites, with almost half of online retail transactions abandoned at this stage.
According to figures from Marketing Sherpa, the average abandonment rate for shopping carts is 60%, of which 12% give up before hitting the checkout. This means 48% of potential customers bail out at the checkout stage.
Web Spiders can help reduce abandonment by making the shopping process easy, informative and responsive. Web Spiders will be demonstrating the one page shopping check out and no refresh shopping experience at eCommerce Expo on stand 141.
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E Commerce Expo News
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Keeping up with the consumer – eCommerce
and sales imperatives for the digitised world.
Matt Brittin, Director, UK, Google.
One of the speakers at the eCommerce Strategic Conference.
Register for free entry to the exhibition and seminar programme.
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Balancing effective global growth with driving down the costs of eCommerce.
Tim Davis, Senior Vice President, Commercial Development & Information Technology, Hilton International.
Another speaker at the eCommerce Strategic Conference.
Register for free entry to the exhibition and seminar programme.
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What types of solution are there?
What else should I consider?
What issues may I face and how do I go about platform selection?
Simon Evetts, Chief Technology Officer, Javelin Group.
Another speaker at the eCommerce Strategic Conference.
Register for free entry to the exhibition and seminar programme.
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The online eShopping ecosytem - behaviour and attitudes of online shoppers.
Alex Burmaster, European Internet Analyst, Nielsen//NetRatings.
Another speaker at the eCommerce Strategic Conference.
Register for free entry to the exhibition and seminar programme.
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Warning.. are you not getting enough leads for your sales force?
Here is one answer...get more leads which your people can close into new business by featuring your story in a Track' of
theMarketingblog.
Call Will Corry
01784 434 412.
[more...]
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Capscan have announced that Jon Paterson will show online retailers at e-Commerce Expo 2007 how the quality of customer data captured .....
[more...]
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We found this useful guide to website pointers and thought it could be of interest to you .....
Find out how your company can improve its website performance etc. at
E Commerce Expo :
Over 100 exhibiting companies and more than 60 free seminar sessions.
Register for free entry to the exhibition and seminar programme.
[more...]
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Movers & Groovers
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Pets-at-Home
Pets at Home, a UK pet retailer with 203 stores, has appointed Gillian Buttree to the new role of marketing director.
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Chelsea and Jose Mourinho may have been at pains to insist that their relationship came to a premature end "by mutual consent", but claims to the contrary continue to emerge. France Football yesterday purported to reveal that Roman Abramovich reacted to last week's Champions League draw with Rosenborg by entering the dressing room, shaking Mourinho's hand and gushing a deeply sarcastic "fantastic football!" 
