Saturday, February 4, 2012 Special Guest Issue for Screen Expo - Europe’s biggest event for Digital Signage, Media Networks, Interactive Technology & Content  
Can you afford not to be at Screen Expo?
Digital Signage Mac spoof ....New, very clever viral on the power of digital signage
http://www.screenevents.co.uk/screenexpo2008/SE_vi...

Rob Gorrie says...

Screen Expo Europe has put together a nice little spoof page to promote their upcoming event based on the oh so famous Mac/PC ads.  Good for a giggle and worth sending around to folks who still don’t understand why you left your old job with traditional media to jump into the Digital OOH game

There’s 2 spots currently up and 2 more to come. Mark Pigou's second viral for Screen Expo 2008 is another gem and you should check it. His virals bring a new dimension to event marketing. Here is the first viral..enjoy

Screen Expo is Europe’s biggest event for Digital Signage, Media Networks, Interactive Technology & Content. The question Mark asks is "If you are in screen media, can you afford not to be at Screen Expo?"
For further information please contact: Mark Pigou - Show Director Tel: +44-(0)7970579288
 

Europe’s biggest event for Digital Signage, Media Networks, Interactive Technology & Content
http://www.screenevents.co.uk/screenexpo2008/

Screen Expo 2008 is just a bit over three weeks away! Hard to believe isn't it?

Minicom will be there once again, participating in a showcase along with NEC Display Solutions Europe, 3M Digital Signage, Pixel Inspiration and RGB Communications.

Screen Events T: 0871 231 9888 F: 0207 504 8567 Email: info@screenevents.co.uk
 

Best of the Viral Videos
A model taking a shower and then drying off..
and it is not sexy

No more wet towels, no more cold bathrooms—who cares? The model is being heated by words
http://uk.youtube.com/watch?v=FIjcYX5IPa4&mode=rel...

To promote its full body blow dryer, Triton created a video featuring a nude model in her bathroom taking a shower

Adrants asks the question...

Wow. Could this potentially sexy ad be any less sexy and more pedestrian that it is? To promote its full body blow dryer, Triton created a video featuring a nude model in her bathroom taking a shower and then drying off.

Or "How to waste precious electricity because you're too lazy to use a towel".

On the other hand, Triton promises that the Luxury Body Dryer will free you of moisture in just three minutes, so maybe using this for 3 minutes would use less energy than running your towels through the washing machine once a week. What's that? You're supposed to wash your towels more than once a week?

We're going to call the Triton Luxury Body Dryer a medgadget, because they claim blow-drying your body is more hygienic than towels. Triton's demo movie actually has a few moments that are NSFW.
 
Screen Expo .. meet the right kind of people
"If you weren’t there you were missing a trick"
Screen Expo Europe...exhibitors report “high-quality visitors”
and “plenty of leads”

http://www.screenevents.co.uk/screenexpo2008/Testi...

We met high-quality visitors from all over the world.... Peter Livesey, Esprit Digital

For digital-signage contacts and the movers and shakers in the industry Screen Expo was the place to be. If you weren’t there you were missing a trick. We were saturated.
Brian J. Douglas, John Ryan/Screen Red

The show worked well for us and we had plenty of leads and enquiries to follow up.
Lloyd Cole, 3M Optical Systems and Digital Signage

The quality of attendees at the show surpassed our expectations and generating 200+ leads from a two-day show is an excellent result. We were particularly pleased with the number of end users who attended, with senior directors of leading retailers taking the time to visit the show and come and discuss with us their requirements.
Jason Cremins, Remote Media

Now you have read the book see the film...
 

A Marketingblog sponsorship opportunity
The perfect way to entertain clients, promote your brand essence, brand values and corporate identity
A top end international invitational rugby sevens team that raises money for the charity SPIRE
http://rucku.com/barracudas/

The Samurai Barracuda are an invitation sevens side set up as a joint initiative between the Old Mid Whitgiftians RFC and Samurai in 2007 Mark Dean of Chillspace sent us this request...

Can the readers of theMarketingblog recommend any potential sponsors for a top end international invitational rugby sevens team that raises money for the charity SPIRE?

Who - The Samurai Barracudas are an invitation sevens side set up as a joint initiative between myself and Terry Sands, the England Sevens Manager and owner of Samurai in 2007. Why - The premise behind the side was to raise money for the charity SPIRE, develop young & emerging players and play Rugby Sevens in the purest form.

Call 020 8699 3989 or email Mark if you can help.
[inside]
 
Transforming shop windows into display screens
Video shows how empty shop windows become giant advertising screens
Two screens have been installed in Nottingham using Vikuiti Rear Projection Film from 3M
http://www.youtube.com/watch?v=mJCLA1HUwmo

WindowGain, a New York-based out of home advertising technology provider, converts unused or underused windows into vivid, high-definition video displays Watch the video

3M Vikuiti Rear Projection film in use at Savills estate agent.  Video shows 103" video screen on branch windows showing dynamic advertising content. Installation by Windowgain UK. More information at www.3m.co.uk/vikuiti or www.windowgain.com

Screen Expo is Europe’s biggest event for Digital Signage, Media Networks, Interactive Technology & Content. The question Mark asks is "If you are in screen media, can you afford not to be at Screen Expo?"
For further information please contact: Mark Pigou - Show Director Tel: +44-(0)7970579288
[inside]
 

New research at Screen Expo Europe
First global presentation of research into the implementation and measurement of digital signage and media networks in a retail financial services context
Research findings from a cutting-edge report into a bank branch Digital Communications Network (DCN)
http://www.screenevents.co.uk/screenexpo2008/Platt...

Screen Expo showcases the very best in innovative digital media used for delivering visual messages that combine the influence of mass advertising with the accuracy of niche marketing Click to attend.
Research findings from a cutting-edge report into a bank branch Digital Communications Network (DCN) will be revealed for the first time anywhere in the world at Screen Expo Europe 2008.

A unique, first viewing presentation will be delivered in The Club Room, Gallery Level, on 5 February, 2pm – 3.30pm, by the Platt Retail Institute, global expert in research and consulting to retailers, media companies, hardware, software, transmission and other stakeholders in the DCN industry.

Steven Keith Platt, Director and Research Fellow, Platt Retail Institute will be joined by a distinguished panel of global industry leaders for an extensive round of questioning and follow-up. These include: Richard Barnes, Editor-in-Chief, Cleverdis    Gerard Bucas, CEO, Scala   Rick Engels, President and CEO, Broadsign   Candace Helgerson, Director, Digital Programs, Harris Corporation.
[inside]
 
Screen Expo Europe...February 5th & 6th 2008
Discover best practice at the sharp end of screen media at The Content Centre / Screen Expo Europe
What are the implications of screen positioning, dwell time, audience demographic?
http://www.screenevents.co.uk/screenexpo2008/Progr...

So what are the practical challenges of producing (or adapting) content for this new medium? aka.tv, the on-line news service and commentator is hosting the Content Gallery at Screen Expo Europe.

The gallery consists of a long wall of large format wall mounted 52” and 20” LCD displays showcasing the very best content and network programming from across the European media network market. The gallery forms a central piece in the content production section of Screen Expo – the first time a digital signage show will host a specific content zone.

To register please go to www.screenevents.co.uk
[inside]
 
End Blog....Ware Anthony Rust move
55 members of staff present a relocating viral problem
Ware Anthony Rust brought a whole new meaning to thinking outside of the box last month
http://uk.youtube.com/watch?v=eFbE8HokDfE

We thought that Ware Anthony Rust, who recently relocated to larger premises were on a winning track when they created a different type of viral for the move.

The problem is the You Tube video they produced of all 55 members of staff packing themselves away into one endless box went on and on and on. It had to if they did not want to offend any of their staff. Great pity as the idea was a real winner.
 

Screen Expo news


50% bigger in 2008

Screen Expo Europe, Europe’s largest dedicated digital signage and digital media networks exhibition, looks set to be 50% bigger in 2008.
[more...]
 
Patrick (Rick) J. Engels

“BroadSign has been sponsoring Screen Expo since 2005 and by now it has firmly established itself as ‘the digital signage show’ of Europe”
said Rick Engels, President and COO of BroadSign International.
[more...]
 

Click here
to register for Screen Expo Europe ...free.
 


Plan your visit to Screen Expo Europe - check this list of exhibitors.
 



If you want to see your company featured in future Best of the New UK Websites send your new website details to
Will Corry  
or call him on
01784 434 412.
 


Top 10 tips

from Evolution Event
to help you plan, execute and manage a successful event
Charlotte Selbie
+44 (0)20 8543 3033.
[more...]
 

You do not have to be a rocket scientist to get into Google.

Use the power of theMarketingblog to get your message Google Juiced and firmly entrenced in the minds of both decision makers and influencers - your prospects. You can have a first quarter 2008 'Social Marketing' package up and running by early February for your company.

Call Will Corry 01784 434 412 today for most of the relationship / Google positioning answers.
 



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Free Rider 2

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Think of the Excite Bike track designer, but with a much more Photoshop-style interface. It is actually really cool (and time consuming)!

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