|
The spring edition of the Insight Oracle
|
Engaging internal stakeholders to address
business challenges
Building sustainable relationships and maximising value via a research assisted process
http://www.insight-engineers.com
In recent Insight Track's we have covered the theme of connecting into consumer desire for responsible choices - this piece covers the related aspect of how to work successfully together internally to create transformational strategies and implementation.
This article shares some of the key steps insight engineers and their American partners have used over the last 5 years to help companies create a collaborative framework for empowering strategy, brand planning and segment oriented offer positioning. Our senior level personnel offer invaluable expertise, underpinned by VISION, a dynamic, real time, needs-based segmentation & brand positioning platform.
If you feel we could be of use to you or someone else in your organisation, please e-mail Jeff Deighton (01494 731 810) for UK & European based projects. Click inside to learn more....
[inside]
|
|
|
25 photographs taken at the exact right time
Amazing photography to brighten your day
http://www.bspcn.com/2007/11/02/25-photographs-tak...
Timing is everything, particularly in the case of amazing photography. Sometimes that means waiting through a whole game and getting lucky to catch just the right shot.
Other times than means trudging through nature for weeks to get the perfect environmental photograph.
Here are 25 examples of perfectly timed images from around the world and in various genres.
|
| |
|
Fiona Bailey talks qualitative research
|
Turning research outputs into actionable insights
How to give users of qualitative research the best chance of recognising the nuggets and insights to engage the business to apply the findings
http://www.insight-engineers.com
In this final part of three articles on how to recognise good qualitative research, Fiona Bailey of insight engineers talks about how to get the most value out of your qualitative outputs in order to influence and drive stakeholder action.
Qualitative research is about immersion and delving into the lives, needs, desires, attitudes, behaviour and reactions of target customers – and this final article talks about how to give users of qualitative research the best chance of recognising the nuggets and insights to engage the business to apply the findings.
Click inside to learn more....If you’d welcome help with your qualitative research, please drop Fiona 01494 731 810 an e-mail fiona.bailey@insight-engineers.com and she would be delighted to call you back.
[inside]
|
| |
|
insight engineers / future choices
|
It’s shopping Jim, but not as we know it
Embracing responsible change to build relationships with more environmentally minded consumers
http://www.insight-engineers.com
Despite technological enablement and being more informed & aware, consumers tell us how hard it is, and how much they want, to make ‘good’ choices nowadays.
Whilst many of us continue to follow familiar brand & outlet purchasing (coping strategies in our time starved & stressful lives) - reinforced in part by word of mouth, reward schemes & communications, it would perhaps be a surprise to many of us to discover that an increasing amount of future choices and responsible actions are actually being shaped now by something as seemingly mundane and far off as the EU Landfill Directive’s waste targets for 2010, 2013 and 2020.
In this article, insight engineers reprises why more retailers and manufacturers are focussing on new ways to reduce the millions of tonnes of packaging and food thrown away in household bins each year.
Please e-mail Jeff Deighton or call on 01494 731 810 to discuss how the insight engineers team could help you engineer future proofed insights.
[inside]
|
| |
|
insight engineers / healthy eating
|
Healthy eating trumps dieting
New syndicated study on health and wellbeing launches with positive findings on consumers’ awareness and attitude toward a healthy lifestyle
http://www.insight-engineers.com
Results from the UK’s first syndicated survey to look exclusively at consumers’ attitudes to health and well being reveal that three out of four adults claim to have eaten healthily in the last week and see this aspect as more important to their overall health than taking exercise or vitamins or following a diet to lose weight.
To arrange a face-to-face meeting or to receive further information on 'The World of Health and Wellbeing' study, including a full prospectus outlining topics, deliverables and the pricing plan, please contact Jeff Deighton 01494 7310 810 insight engineers.
[inside]
|
| |
|
Vast marks-ups
|
Retailers accused of imposing “shocking” mark-ups on health & beauty products
New website lifts the lid on scale of profits
http://www.dailymail.co.uk/pages/live/articles/new...
The Daily Mail reports that some of the UK’s leading retailers have been accused of imposing “shocking” mark-ups on hundreds of health & beauty products with “overcharging” amounting to more that 200%.
The lid has been lifted on the scale of the profit margins by a new website which says it can still make money while charging far less than the major high street chains.
The newspaper report quoted the founder of chemistdirect.co.uk, Mitesh Soma, who said, “I find it shocking that consumers have for so long been subjected to such vast marks-ups on everyday items ranging from vitamins, health and beauty products to standard goods such as hairdryers.
These are lines which should be available to shoppers at a fraction of the price.
[inside]
|
| |
|  |
|
|
|
Relationship marketing news you can use...
|
Welcome to the Insight Oracle, a collection of the best stories with new comments & updates from insight engineers.
|
If you went to work on a First Great Western train on Monday, you might have been greeted by a strange sight: passengers handing over tickets which were all being rejected by inspectors.
Fake tickets please.
[more...]
|
The marketing secrets
behind Innocent Drinks.
[more...]
|
Celebrating a major business success
Need to publicise a new direction
Got a new product or service
or have you got an anniversary coming up?
Use the power of theMarketingblog to get your message firmly entrenced in the minds of both decision makers and influencers - your prospects. You can have a first quarter 2008 'Adding to Relationships' package up and running by early March for your company. Call Will Corry 01784 434 412 today for most if not all of the relationship answers.
|
Next week
50% bigger in 2008
Screen Expo Europe, Europe’s largest dedicated digital signage and digital media networks exhibition.
[more...]
|
Neville Sankey of The Intercom Network has emailed theMarketingblog four 'can do' tips about mobile phones which you probably did not know about.
[more...]
|
A vibrant pink-coloured port described as a world first has been created to appeal to women.
|
Justin Hunt
in his Brand Republic blog says..
The immediacy of blogging means that you can quickly respond to any developments in the market, if necessary. Far faster than you could with a traditional web site message. Call Will Corry 01784 434 412 of theMarketingblog for more information.
[more...]
|
XLeague.TV, which is Portland Media’s eSports channel (part of Richard Desmond’s Northern and Shell), has just agreed a content deal with MavTV, a US broadcaster. Gordon Wallace from Limelight PR fed us this story.
[more...]
|
Music Interactive’s
new Campaign on MySpace; offers a free music download that is sponsored by Zune.
[more...]
|
| |
|
