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Can you afford not to be at Screen Expo?
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Make sure you go to Screen Expo 2008 - next week
Digital Signage Mac spoof ....New, very clever virals on
the power of digital signage
http://www.screenevents.co.uk/screenexpo2008/SE_vi...
Latest (number three) of the Screen Expo Virals.
Screen Expo Europe has put together a nice little spoof pages to promote next week's event based on the oh so famous Mac/PC ads. Good for a giggle and worth sending around to folks who still don’t understand why you left your old job with traditional media to jump into the Digital OOH game
Mark Pigou's second viral for Screen Expo 2008 is another gem and you should check it. His virals bring a new dimension to event marketing. Here is the first viral..enjoy
Screen Expo is Europe’s biggest event for Digital Signage, Media Networks, Interactive Technology & Content. The question Mark asks is "If you are in screen media, can you afford not to be at Screen Expo?"
For further information please contact: Mark Pigou - Show Director Tel: +44-(0)7970579288.
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IKEA furniture swap
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Over the past few years, swapping clothing, books, music and movies has taken off around the world, with groups meeting for swaps offline and online. Now, flat-pack behemoth IKEA is organizing a furniture swap at its Amsterdam store: a husselmarkt. The swap, which will take place on February 9th, will let up to 250 people bring in furniture, which doesn't have to be made by IKEA and swap it for items brought in by others. IKEA will also add 12.000 euros worth of furniture to the mix.
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A Marketingblog guest author PR opportunity
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Hotcow believe that a coming trend in the tourism industry will be for experiential marketing
Turning a booking exercise into an experience
http://www.hotcow.co.uk/mooTalk/7.htm
Hotcow believe that a coming trend in the tourism industry will be for experiential marketing. The turning of what is currently a booking exercise into an experience in its own right will, they are sure, make a massive difference in business.
Hotcow’s commitment to innovative, intelligent and aggressive promotion breaks out from the malaise affecting the travel industry currently. With carefully thought out and immersive promotional activity Hotcow will turn consumers trawling the High Street looking for the cheapest flights to anywhere into your customers looking for the best experiences wherever you say they are.
Talk +44 (0) 845 056 4310 or email Sally Durcan at Hotcow with your views on tourism and how it should be marketed.
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Review of social networks
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Social networks – in search of a round peg
"Where there is value, there is the potential to make money"
www.acceleration.biz
Grant Keller of acceleration UK will be contributing a series of special articles to theMarketingblog over the next few months starting with this review of social networks.
Grant says...It’s not easy to avoid social networks these days. No matter where you turn, you are bound to run into a feature, conference, or some kind of discussion about social networks. And it would seem that most people believe that the potential to monetise these growing audiences through advertising is massive, bearing in mind the data these sites can layer over traditional targeting criteria.
It is this potential which goes some way to explaining the current valuations being touted around (it certainly isn’t the revenue these companies are generating).
Get in touch with Grant Keller +44 (0) 207 484 8549.
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New Rules of Viral Marketing
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How word-of-mouse spreads your ideas for free
Download The New Rules of Viral Marketing now! It's free and there's no annoying registration requirement.
http://www.davidmeermanscott.com/documents/Viral_M...
Download The New Rules of Viral Marketing now! It's free and there's no annoying registration requirement.
For decades, the only way to spread our ideas was to buy expensive advertising or beg the media to write (or broadcast) about our products and services.
But now our organizations have a tremendous opportunity to publish great content online—content that people want to consume and that they are eager to share with their friends, family, and colleagues.
David Meerman - Scott's New Rules of Viral Marketing is now available to Marketingblog readers so download it now.
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Relationship marketing news you can use...
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Two versions of this story...
