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Five UK marketing blogs you should be reading
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Here's a sampling of UK marketing bloggers you should be reading on a regular basis
www.themarketingblog.co.uk
If you're a regular reader you've probably noticed we have a few favourite bloggers.
Each approaches marketing from a different perspective, but what they share in common is an ability to articulate practical concepts that just might change the way you market your product or service.
With the proviso that this is by no means a comprehensive list, here's a sampling of the bloggers you should be reading on a regular basis....
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Best of the Viral Videos
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Agent Provocateur launches new game
http://www.agentprovocateur.com/
Via AdRANTS
Our favourite purveyor of lingerie, Agent Provocateur, has a new game and a new adventure out so if you're into sexy lingerie, games that are called Peep in Paris and episodic video installments, head over to Agent Provocateur for some afternoon delight.
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A glass and a half of pure joy
"I hope the ads sell loads of chocolate, otherwise the client will start ‘tightening up on the communication"
http://uk.youtube.com/watch?v=E7gJrs1jiZM
In this new Cadbury's advert, the Phil Collins track 'In the Air Tonight' is thrown out in favour of Queen's 'Don't Stop Me Now', while the gorilla also gets the chop, and is replaced by airport trucks.
The advert, a minute and a half long, shows 'pimped up' airport trucks racing down a runway at dusk under a purple sky, Dairy Milk's trademark colour.
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PR...how bad the communications were at T5
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BA marketing execs do a shift at T5 - shock
How I wish BA would start engaging with us, their wallet-emptying passengers, in a meaningful, authentic and personal way
http://www.thetravelprblog.com/2008/04/02/ba-marke...
Via Neil MacLean at
The Travel PR Blog. It’s not funny for the stranded passengers but I am afraid I clutched my sides when I read this from Marketing Week: Top BA marketers roll up sleeves to clear T5 chaos “British Airways has been forced to draft its top marketers onto the shop floor as part of the efforts to alleviate the chaos at Terminal 5.
Tiffany Hall, BA’s head of marketing and distribution, and Stuart Beamish, head of loyalty, in charge of BA Miles and Executive Club, have joined volunteer teams helping staff working in the terminal, as they try to restore the airline’s battered reputation.
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our money is on a business-as-usual size 8 blonde
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Chloe Marshall: she's big and beautiful, but will she win?
She's not a traditional Miss England contender
http://www.hellomagazine.com/celebrities/2008/04/0...
For the beauty-contest industry to acknowledge this agenda must mean that there's something going on out there. Which is good news for manufacturers of chocolate and pizza, and for Models Plus, which has signed up Chloe Marshall; and bad news for diet promoters and carrot-growers. Or is this just a gesture? Only if Marshall wins will the point really be made, and our money is on a business-as-usual size 8 blonde.
With her voluptuous curves Chloe Marshall is the first to admit she's not a traditional Miss England contender. That's exactly what the Guildford-born beauty became two weeks ago, however, when she beat a line up of slimmer rivals to be crowned Miss Surrey.
And now the 17-year-old has revealed her shapely body in an exclusive photoshoot for HELLO! magazine. Wearing the white, gem-encrusted bikini she'll don for the Miss England pageant in July, she exudes pride and confidence as she flashes a winning smile.
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The fifth annual Va Conference
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What is prepaid and am I in it?
Important information for voucher and gift card experts
http://the-va.co.uk/conference/
What is prepaid and am I in it? This is one of the most prominent current issues in the expansive gift card and voucher industry.
If it is a question that you have not yet posed as a business, then perhaps it is time to start finding out more about the scope and potential of prepaid.
The fifth annual Va Conference, sponsored by 3V Transaction Services, will provide answers to this question as well as explore a whole variety of other issues that are helping to move this important and continually developing industry forward. Delegate booking form. For more details on attending the Va Conference, please contact Sarah Kidd on 01344 751613 or email sarah@the-va.co.uk
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Real April Fools usually come with a clue attached
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Great wind-ups out there to mark the first day of April
Carla Bruni is being recruited by Gordon Brown as a style adviser to Britain
http://blogs.guardian.co.uk/organgrinder/2008/04/s...
Via organgrinder in The Guardian.
There were some good wind-ups out there to mark the first day of April - not least a clever collaboration between two rival papers and the BBC. The trouble with April Fools' Day is that you start doubting the authenticity of every story you read - that turtle puffing on a cigarette, for instance, Nick Clegg sleeping with 30 women, Danny Cohen deciding to bring back Lily Allen and Friends... These stories fall into the strange but true category. The real April Fools usually come with a clue attached - take the Guardian which carries the previously unknown byline, Avril de Poisson. Avril reveals that Carla Bruni is being recruited by Gordon Brown as a style adviser to Britain.
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Another miserable project
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Can Willie Walsh save his job?
According to Jeff Randall, the Telegraph’s influential business columnist, the CEO of British Airways has just a week or two to sort out the Terminal 5 mess, or he will be looking for his next job.
Randall interviewed Willie Walsh on Sky News - the interview lasts 10 minutes and is streamed here.
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