|
Carla Bruni
|
Is it art, or is it cashing in?
How huge the market for photography as art has become
http://www.independent.co.uk/arts-entertainment/ar...
Via The Independent.
We all know about Carla Bruni in the nude and yet it was still surprising, shocking even, that the photograph – taken 15 years ago by Swiss photographer Michel Comte – fetched nearly 50 grand at auction last week.
Did the publicity around the state visit to Britain drive up interest?
Not so, says Christie's; the timing of the sale was a complete coincidence. A likely story, you might think – until it becomes clear how many other photographic portraits they have sold this week alone (nearly £9m-worth) and how huge the market for photography as art has become.
Carla nude in GQ.
[inside]
|
| |
|
Instore marketing
|
Unilever finds that coupons, signs beat in-store tech
Research sheds light on effectiveness of sales tactics
http://adage.com/article?article_id=126366
Unilever thought it had a great idea: Put ads for its Sunsilk hair-care products on supermarket freezer doors, because focus groups showed its target consumers like ice cream.
Trouble is, data from Nielsen Co.'s new shopper-marketing measurement system, Prism (for Pioneering Research for an In-Store Metric) show fewer than 10% of Sunsilk's young women aged 18 to 24 actually go down the ice-cream aisle on a shopping trip. End-aisle and hair-care shelf ads reach far more of them.
[inside]
|
| |
|  |
|
|
|
