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The 200-year-old Norwich Union brand
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Is time finally up for the Norwich Union name?
Seems like branding going a bit too far
http://business.scotsman.com/business/Changing-the...
Mention the word "Aviva" and some people would be excused for thinking of buses or trains.
But the possible confusion with Arriva, the transport company, has not stopped Aviva, the international savings, investments and insurance group, from scrapping its 200-year-old Norwich Union brand in favour of the parent name.
What do you think? Is this branding going a bit too far?
Send your comments to Will Corry at theMarketingblog.
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Complaints to the Advertising Standards Authority
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The most controversial ads of 2007
http://www.tutor2u.net/blog/index.php/business-stu...
10 Most Controversial Ads - BBC
A BBC web article has written up a helpful summary of the 14,080 complaints made last year to the Advertising Standards Authority.
Sex and violence predictably dominated viewers concerns. ‘Greenwash’ is also an increasing irritation to the public.
Part of the skill of advertising is to catch the attention of the public by using striking images, poses and ideas. But how far can this go? How far should it go? The law stipulates in some cases (for instance, an advert for alcoholic drinks cannot go so far as to say that it will make you more attractive to the opposite sex).
What do you think? Send your comments to Will Corry.
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News you can use
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Four words.
If you can define great marketing in fewer words than this, you win.
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... Create a unique, very different 'Talk to the Experts' Guest Blog like this one for your company
Do not wait ...Call or email Will Corry of theMarketingblog today on 01784 434 412 and you can get this result driven marketing thrust up and running by the middle of May.
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Johnny Vegas thinks sexual assualt and groping young women on stage is hilarious.
From Mary O'Hara in The Guardian....the way Johnny Vegas treated a young woman.
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Two important pdf's on Mobile Marketing for you to check.
You can
download this pdf
on Fundamentals of Mobile Marketing at no charge.
Also read the
Mobile Retailing Conference Overview pdf
Wednesday 11th June 2008 Cavendish Conference Centre, London W1G 9DT. Tel; +44-(0) 116 242 4054.
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A straightforward explanation of why blogs are much better than websites.
Blogs are coming close to replacing the old web site model as we know it because of the ability to start a dialogue. Do you want theMarketingblog to create a business blog that works for your business?. Call Will Corry 01784 434 412 today for most of the answers.
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Leaving Home
This made me
laugh out loud.
Created to support the release of Rudebox by Robbie Williams this very funny short film tells the story of a small boy telling his parents he's off to America. It's also a trailer for the award winning short film Goodbye To The Normals (warning to the sensitive: contains a little bad language).
[FULL STORY]
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