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The UK convenience sector
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Unwelcome news for Marks & Spencer
Waitrose to open convenience stores in pursuit of £27bn market
http://www.marketingforum.co.uk/
The first Waitrose convenience store could be up and running within six months. Stores are likely to be 3,000-4,000sq ft in size and will sell a mix of premium fresh and ambient convenience foods.
A Waitrose spokeswoman said: "I can confirm that Waitrose is continuing to explore the potential for smaller shops. We've made no secret of the fact that we want to build the size of our business and we are exploring opportunities to take the brand to areas where it's not currently represented"
... What do Mark Price of Waitrose ,Will Whitehorn, Andrew Marsden, Lord Nigel Lawson, Scott Garrett all have in common? They are all speakers at The Marketing Forum, September 24th-27th, 2008.
Contact Louise Henry, Project Manager +44 (0)20 8487 2242. for more information.
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Harvest Digital and The Marketing Forum
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You can treble the amount of traffic to your site by being prominent in both natural and search
Spotted at Harvest Digital's insight page...
One of the classic "well they would say that wouldn't they" is Google's argument that it is important to be top of both natural and paid search. Here's the standard bit of Google research on the subject, which suggests that you can treble the amount of traffic to your site by being prominent in both natural and search.
But is that still true if there is no competitive activity on PPC? According to our recent research - which is covered in iMedia Connection- many prominent UK brands simply don't bother to bid on their own brand terms. Harvest Digital is a confirmed supplier at The Marketing Forum in September.
Join them - call Louise Henry today 0208 487 2242.
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You saw it first in theMarketingblog
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12 useful Social Networking sites
Many of us know about StumbleUpon, Digg, Reddit. But here are 12 other social networking sites that are very useful and powerful.
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The Marketing Forum 2008
More about The Marketing Forum, Aurora, Southampton, 24 - 27 September 2008 Contact Louise Henry, Project Manager +44 (0)20 8487 2242.
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TheMarketingblog is 'chuffed' to announce that we have been appointed as the Official Bloggers for The Marketing Forum.
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