When you think of Luis Vuitton, perhaps you think of luxury fashion and exquisitely crafted goods with high price tags and tons of counterfeits all over the world. What doesn't come to mind is a brand that has created one of the more sublime online experiences out there. Through subtitled videos, moody audio and the impeccable photography of Annie Leibovitz, Journeys gives you a glimpse into the lives of various celebrities and their relationships with Louis Vuitton travel products.

It was a pleasure to read the joyful account of Christian the lion’s reunion with old friends John Rendall and Anthony Bourke.

The film Christian the Lion was a professional production, not a “home movie”, made by my late husband Bill Travers and James Hill, the director of Born Free. It was shown in the 1970s on the Bell Telephone Hour in America.

Christian lived for four months at our home in Surrey before going to Kenya to the Kora game reserve, where George Adamson rehabilitated him. I am sure I can speak for both John and Anthony (Ace) when I tell you that the reason they bought Christian from Harrods pet department (no longer allowed, I am glad to say) was a feeling of compassion. It was a huge and life-changing commitment.

Yucca originally worked on the creative for the P&O Cruises website back in 2005. The new website went live and all was well. We then spotted they were using Paid Search and noticed some opportunities to improve it.

P&O Cruises were using Paid Search in much the same way many large brands do - as part of their media buy.However, buying Paid Search in the same way you buy press or TV spots can mean you’re missing a huge point. Search is live data, and there is a lot you can do with that data once you start to look into it.

Danny Meadows-Klue from www.DigitalTrainingAcademy.com argues marketers need look no further than the web for smarter solutions...

The web should be your most powerful lead generation tool, but is it doing the job properly? Most search advertising, search engine optimisation and web customer acquisition programmes can work much harder - if only you know what to do, or what to ask of your agency. The challenge is knowing how to achieve this.

Most brands still struggle with the web, and Danny's session at The Marketing Forum delivers ten performance leaps you can apply straight away.

He examines the models for how to fit online smartly into your marketing mix, boosting brand metrics, and cleverly generating sales either online or offline.